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Challenging the Big Brands

Challenging the Big Brands


Название:  Challenging the Big Brands   (Вызов корпоративным брендам)
Издательство: Rockport/Rotovision
Классификация:
Графический дизайн
Продажи и маркетинг

ISBN: 1564969053
ISBN-13(EAN): 9781564969057
ISBN: 1-56496-905-3
ISBN-13(EAN): 978-1-56496-905-7
Обложка/Формат: Hardcover
Страницы: 192
Вес: 1.015 кг.
Дата издания: February 1, 2003
Поставляется из: Англии
Описание: Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were challenger brands. Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors. Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.
Дополнительное описание: Кол-во стр.: 192
Формат: 285 x 225
Дата издания: 2003
Страна : USA
Круг читателей: general; undergraduate; postgraduate; research, pr
Иллюстрации: 200 colour images
Вес: 1015



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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
ISBN: 1592537936 ISBN-13(EAN): 9781592537938
Издательство: Rockport/Rotovision
Цена: 1152 р.
Наличие на складе: Поставка под заказ.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
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Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and Brands

Название: Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and Brands
ISBN: 3899554213 ISBN-13(EAN): 9783899554212
Издательство: Gestalten
Цена: 3842 р.
Наличие на складе: Есть (1 шт.)
Описание: Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.
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Brands A To Z - Trippen

Автор: She-Reen
Название: Brands A To Z - Trippen
ISBN: 981245943X ISBN-13(EAN): 9789812459435
Издательство: ACC-distribution titles
Цена: 2552 р.
Наличие на складе: Есть (1 шт.)
Описание: 'Brands A to Z: Trippen' tells the captivating tale of the quirky, award-winning German brand. This book will offer an insight to Trippen's history, along with exclusive interviews and an overview of the shoemaker's most successful products and ad campaigns.
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Resorts of 10 Leading Brands

Название: Resorts of 10 Leading Brands
ISBN: 9881545269 ISBN-13(EAN): 9789881545268
Издательство: Design Media Publisher
Цена: 4647 р.
Наличие на складе: Невозможна поставка.
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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Название: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
ISBN: 159253726X ISBN-13(EAN): 9781592537266
Издательство: Rockport/Rotovision
Цена: 2033 р.
Наличие на складе: Поставка под заказ.
Описание: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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Brands A To Z: Alessi Cb

Автор: Loh Et Al
Название: Brands A To Z: Alessi Cb
ISBN: 981245862X ISBN-13(EAN): 9789812458629
Издательство: ACC-distribution titles
Цена: 2200 р.
Наличие на складе: Поставка под заказ.
Описание: This Publication Offers A Unique View Into The World Of Italian Design Company Alessi.
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Back of the Box Cooking: 500 Delicious, Easy-To-Prepare Recipes from America`s Best-Loved Brands

Автор: Greenman Barbara
Название: Back of the Box Cooking: 500 Delicious, Easy-To-Prepare Recipes from America`s Best-Loved Brands
ISBN: 1579127800 ISBN-13(EAN): 9781579127800
Издательство: Abrams
Цена: 1303 р.
Наличие на складе: Поставка под заказ.
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Strange Death

Автор: Brands
Название: Strange Death
ISBN: 0300090218 ISBN-13(EAN): 9780300090215
Издательство: Yale University Press
Цена: 1663 р.
Наличие на складе: Поставка под заказ.
Описание: In this provocative book, H. W. Brands confronts the vital question of why an ever-increasing number of Americans do not trust the federal government to improve their lives and to heal major social ills.

How is it that government has come to be seen as the source of many of our problems, rather than the potential means of their solution? How has the word liberal become a term of abuse in American political discourse? From the Revolution on, argues Brands, Americans have been chronically skeptical of their government. This book succinetly traces this skepticism, demonstrating that it is only during periods of war that Americans have set aside their distrust and looked to their government to defend them. The Cold War, Brands shows, created an extended, and historically anomalous, period of dependence, thereby allowing for the massive expansion of the American welfare state.

Since the 1970s, and the devastating blow dealt to Cold War ideology by America's defeat in Vietnam, Americans have returned to their characteristic distrust of government. With the collapse of the Soviet Union in 1991, Brands contends, the fate of American liberalism was sealed - and we continue to live with the consequences of its demise.

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Indie Brands

Автор: van Gaalen, Anneloes
Название: Indie Brands
ISBN: 9063692196 ISBN-13(EAN): 9789063692193
Издательство: Thames & Hudson
Цена: 1477 р.
Наличие на складе: Поставка под заказ.
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Back of the Box Cooking 30-Minute Meals: 500 Quick and Easy Family Recipes from America`s Favorite Brands

Автор: Greenman Barbara
Название: Back of the Box Cooking 30-Minute Meals: 500 Quick and Easy Family Recipes from America`s Favorite Brands
ISBN: 1579128122 ISBN-13(EAN): 9781579128128
Издательство: Abrams
Цена: 1303 р.
Наличие на складе: Поставка под заказ.
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Will Shortz Presents Sudoku 2014 Day-To-Day Calendar: 365 More Challenging Sudoku Puzzles

Автор: Shortz Will
Название: Will Shortz Presents Sudoku 2014 Day-To-Day Calendar: 365 More Challenging Sudoku Puzzles
ISBN: 0789326140 ISBN-13(EAN): 9780789326140
Издательство: Rizzoli USA
Цена: 1196 р.
Наличие на складе: Поставка под заказ.
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Challenging the Big Brands

Автор: Evans, Judith
Название: Challenging the Big Brands
ISBN: 1592530931 ISBN-13(EAN): 9781592530939
Издательство: Rockport/Rotovision
Цена: 1355 р.
Наличие на складе: Поставка под заказ.
Описание: Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors.

Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.

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