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Challenging the Big Brands

Challenging the Big Brands


Название:  Challenging the Big Brands   (Вызов корпоративным брендам)
Издательство: Rockport/Rotovision
Классификация:
Графический дизайн
Продажи и маркетинг

ISBN: 1564969053
ISBN-13(EAN): 9781564969057
ISBN: 1-56496-905-3
ISBN-13(EAN): 978-1-56496-905-7
Обложка/Формат: Hardcover
Страницы: 192
Вес: 1.015 кг.
Дата издания: February 1, 2003
Поставляется из: Англии
Описание: Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were challenger brands. Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors. Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.
Дополнительное описание: Кол-во стр.: 192
Формат: 285 x 225
Дата издания: 2003
Страна : USA
Круг читателей: general; undergraduate; postgraduate; research, pr
Иллюстрации: 200 colour images
Вес: 1015



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Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and Brands

Название: Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and Brands
ISBN: 3899554213 ISBN-13(EAN): 9783899554212
Издательство: Gestalten
Цена: 3842 р.
Наличие на складе: Есть (1 шт.)
Описание: Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.
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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
ISBN: 1592537936 ISBN-13(EAN): 9781592537938
Издательство: Rockport/Rotovision
Цена: 1152 р.
Наличие на складе: Поставка под заказ.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
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Brands A To Z - Trippen

Автор: She-Reen
Название: Brands A To Z - Trippen
ISBN: 981245943X ISBN-13(EAN): 9789812459435
Издательство: ACC-distribution titles
Цена: 2552 р.
Наличие на складе: Есть (1 шт.)
Описание: 'Brands A to Z: Trippen' tells the captivating tale of the quirky, award-winning German brand. This book will offer an insight to Trippen's history, along with exclusive interviews and an overview of the shoemaker's most successful products and ad campaigns.
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Brands A To Z: Alessi Cb

Автор: Loh Et Al
Название: Brands A To Z: Alessi Cb
ISBN: 981245862X ISBN-13(EAN): 9789812458629
Издательство: ACC-distribution titles
Цена: 2200 р.
Наличие на складе: Поставка под заказ.
Описание: This Publication Offers A Unique View Into The World Of Italian Design Company Alessi.
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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Название: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
ISBN: 159253726X ISBN-13(EAN): 9781592537266
Издательство: Rockport/Rotovision
Цена: 2033 р.
Наличие на складе: Поставка под заказ.
Описание: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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Challenging the Big Brands

Автор: Evans, Judith
Название: Challenging the Big Brands
ISBN: 1592530931 ISBN-13(EAN): 9781592530939
Издательство: Rockport/Rotovision
Цена: 1355 р.
Наличие на складе: Поставка под заказ.
Описание: Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors.

Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.

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Will Shortz Presents Sudoku 2014 Day-To-Day Calendar: 365 More Challenging Sudoku Puzzles

Автор: Shortz Will
Название: Will Shortz Presents Sudoku 2014 Day-To-Day Calendar: 365 More Challenging Sudoku Puzzles
ISBN: 0789326140 ISBN-13(EAN): 9780789326140
Издательство: Rizzoli USA
Цена: 1196 р.
Наличие на складе: Поставка под заказ.
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The Everything Giant Book of Crosswords: From Easy to Challenging, More Than 300 Puzzles to Entertain You Around the Clock

Автор: Timmerman Charles
Название: The Everything Giant Book of Crosswords: From Easy to Challenging, More Than 300 Puzzles to Entertain You Around the Clock
ISBN: 1598697161 ISBN-13(EAN): 9781598697162
Издательство: David & Charles
Цена: 749 р.
Наличие на складе: Поставка под заказ.
Описание: Our largest crossword puzzle book yet, it's stuffed with more than 300 easy to challenging puzzles. This huge puzzle collection is the perfect companion for crossword fans who can?t get enough of these addicting pencil puzzlers. This mammoth collection starts with mildly tricky puzzles, then challenges readers with more difficult puzzles, all the way up to ?Perplexing Puzzles.? This book is sure to excite gamers of all ability levels, while helping to improve vocabulary, memory, and problem-solving skills.
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Picasso Challenging the Past

Автор: Cowling
Название: Picasso Challenging the Past
ISBN: 1857094514 ISBN-13(EAN): 9781857094510
Издательство: Yale University Press
Цена: 1385 р.
Наличие на складе: Поставка под заказ.
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500 Letters for Difficult Situations: Easy-To-Use Templates for Challenging Communications

Автор: Sandler Corey
Название: 500 Letters for Difficult Situations: Easy-To-Use Templates for Challenging Communications
ISBN: 1440500770 ISBN-13(EAN): 9781440500770
Издательство: David & Charles
Цена: 824 р.
Наличие на складе: Поставка под заказ.
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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Автор: White Alexander, People Design, Budelmann Kevin
Название: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
ISBN: 159253578X ISBN-13(EAN): 9781592535781
Издательство: Rockport/Rotovision
Цена: от 1694 до 2381 р.
Наличие на складе: Есть
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Brand New: The Shape of Brands to Come

Автор: Olins Wally
Название: Brand New: The Shape of Brands to Come
ISBN: 050029139X ISBN-13(EAN): 9780500291399
Издательство: Thames & Hudson
Цена: 1477 р.
Наличие на складе: Поставка под заказ.
Описание: Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity.
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