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Marketing strategy and uncertainty, Jagpal, Sharan

Marketing strategy and uncertainty

Автор: Jagpal, Sharan
Название:  Marketing strategy and uncertainty   (Маркетинговая стратегия и неопределенность)
Издательство: Oxford Academ
Классификация:
Продажи и маркетинг

ISBN: 0195125738
ISBN-13(EAN): 9780195125733
ISBN: 0-19-512573-8
ISBN-13(EAN): 978-0-19-512573-3
Обложка/Формат: Hardcover
Страницы: 352
Вес: 0.793 кг.
Дата издания: 31.12.1998
Язык: ENG
Размер: 24.18 x 19.48 x 2.18 cm
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.
Дополнительное описание: Кол-во стр.: 352
Формат: 230 x 180
Дата издания: 1999
Страна: USA
Круг читателей: further, higher; undergraduate; technical, vocational
Иллюстрации: 52 tables
Вес: 793



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Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
Цена: 2199 р.
Наличие на складе: Поставка под заказ.
Описание: Providing a modern, self-contained exposition of the theory of algebraic function fields, this work introduces VD Goppa`s algebraic-geometric codes. It also includes a decoding algorithm for these codes as well as a discussion of their subfield subcodes and trace codes. It is useful to students in algebraic geometry and coding theory.
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Marketing strategy and competitive positioning

Автор: Hooley, Graham J. Saunders, John A. Piercy, Nigel
Название: Marketing strategy and competitive positioning
ISBN: 0273706977 ISBN-13(EAN): 9780273706977
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the "Financial Times," that illustrate the practical implications of the issues raised.
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Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

Автор: Fox Vanessa
Название: Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy
ISBN: 0470537191 ISBN-13(EAN): 9780470537190
Издательство: Wiley
Цена: 1583 р.
Наличие на складе: Поставка под заказ.
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Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy

Автор: Strauss R
Название: Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy
ISBN: 0470721677 ISBN-13(EAN): 9780470721674
Издательство: Wiley
Цена: 3255 р.
Наличие на складе: Поставка под заказ.
Описание: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public.
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Автор: Blythe, Jim
Название: Marketing planning strategy environment
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Издательство: Pearson Education
Цена: 3927 р.
Наличие на складе: Поставка под заказ.
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Marketing Strategy

Автор: Mercer D S
Название: Marketing Strategy
ISBN: 0761958754 ISBN-13(EAN): 9780761958758
Издательство: Sage Publications
Цена: 7121 р.
Наличие на складе: Поставка под заказ.
Описание: Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis.

Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can be applied to marketing planning and strategy. The first part of the book covers the different techniques of environmental analysis and long-range forecasting, and examines their relationship with marketing and strategy.

The second part demonstrates their application to the marketing planning process, leading to the development of so-called robust strategies. A range of 'generic' robust strategies, i.e. key marketing strategies for long-term business survival and success, such as branding and relationship management, conclude the book.

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Marketing Strategy

Автор: Mercer D S
Название: Marketing Strategy
ISBN: 0761958762 ISBN-13(EAN): 9780761958765
Издательство: Sage Publications
Цена: 2373 р.
Наличие на складе: Поставка под заказ.
Описание: Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis.

Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can be applied to marketing planning and strategy. The first part of the book covers the different techniques of environmental analysis and long-range forecasting, and examines their relationship with marketing and strategy.

The second part demonstrates their application to the marketing planning process, leading to the development of so-called robust strategies. A range of 'generic' robust strategies, i.e. key marketing strategies for long-term business survival and success, such as branding and relationship management, conclude the book.

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Издательство: Elsevier Science
Цена: 2923 р.
Наличие на складе: Поставка под заказ.
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Marketing Strategy and Competitive Positioning

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Название: Marketing Strategy and Competitive Positioning
ISBN: 0273655167 ISBN-13(EAN): 9780273655169
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
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Marketing Management and Strategy

Автор: Peter Doyle
Название: Marketing Management and Strategy
ISBN: 0273693980 ISBN-13(EAN): 9780273693987
Издательство: Pearson Education
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Наличие на складе: Поставка под заказ.
Описание: A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
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Издательство: Pearson Education
Цена: 3927 р.
Наличие на складе: Поставка под заказ.
Описание: Illustrating the full range of tasks facing the firm in today`s competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resour ces, 2nd Edition

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Издательство: Wiley
Цена: 5720 р.
Наличие на складе: Поставка под заказ.
Описание: * This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.
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