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Marketing Strategy and Uncertainty, Jagpal, Sharan

Marketing Strategy and Uncertainty

Автор: Jagpal, Sharan
Название:  Marketing Strategy and Uncertainty   (Маркетинговая стратегия и неопределенность)
Издательство: Oxford Academ
Классификация:
Продажи и маркетинг

ISBN: 0195125738
ISBN-13(EAN): 9780195125733
ISBN: 0-19-512573-8
ISBN-13(EAN): 978-0-19-512573-3
Обложка/Формат: Hardcover
Страницы: 352
Вес: 0.793 кг.
Дата издания: 31.12.1998
Язык: ENG
Размер: 24.18 x 19.48 x 2.18 cm
Поставляется из: Англии
Описание: This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.
Дополнительное описание: Кол-во стр.: 352
Формат: 230 x 180
Дата издания: 1999
Страна: USA
Круг читателей: further, higher; undergraduate; technical, vocational
Иллюстрации: 52 tables
Вес: 793



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