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Pearson ELT

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Mastering e-Business, 

Mastering e-Business


Название:  Mastering e-Business   (e-бизнес)
Издательство: Macmillan ELT
Классификация:
Бизнес и управление
Электронная торговля

ISBN: 0333968328
ISBN-13(EAN): 9780333968321
ISBN: 0-333-96832-8
ISBN-13(EAN): 978-0-333-96832-1
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.474 кг.
Дата издания: 22.03.2004
Серия: Palgrave masters series (business)
Язык: ENG
Иллюстрации: Illustrations
Размер: 23.57 x 15.80 x 1.73 cm
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-business focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
Описание: An introduction to the development, positioning and strategic viability of e-business within contemporary society, this book examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. It is intended for students studying modules/courses in e-commerce, and e-business.
Дополнительное описание: Кол-во стр.: 304
Формат: 234 x 160
Дата издания: 2004
Страна : UK
Круг читателей: general; academic, specialist
Вес: 457
Серия : Palgrave Masters Series (Business)



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