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Introduction to Business 1e, Gaspar

Introduction to Business 1e

Автор: Gaspar
Название:  Introduction to Business 1e   (Введение в бизнес)
Издательство: Cengage Learning
Классификация:
Бизнес и управление

ISBN: 0618306366
ISBN-13(EAN): 9780618306367
ISBN: 0-618-30636-6
ISBN-13(EAN): 978-0-618-30636-7
Обложка/Формат: Paperback
Страницы: 640
Вес: 1.45 кг.
Дата издания: March 2005
Иллюстрации: Illustrations
Размер: 277 x 218 x 23
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional and relevant to students with little or no business background. The authors believe the key to unlocking Introduction to Business for novice students lies in their unique, engaging pedagogy based on consistency, active learning and currency. Gaspar et al., is the first cross-functionally authored text in the marketplace. Each author--a recognised authority in their field--brings their own expertise to the course while keeping the discussion focused and concifor introductory level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of concepts, practices and relationships across businesses without unnecessary or disjointed narrative.
Описание: Makes the fundamentals of business understandable, functional, and relevant to students with little or no business background. This book focuses on these three themes - Global Business, Technology and Business, and Ethics in Business.
Дополнительное описание: Кол-во стр.: 640
Дата издания: 2005



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