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International marketing, Cateora

International marketing

Автор: Cateora
Название:  International marketing   (Международный маркетинг)
Издательство: McGraw-Hill
Классификация:
Экономика, Финансы, Бизнес И Промышленность
Бизнес и управление
Продажи и маркетинг

ISBN: 0071105948
ISBN-13(EAN): 9780071105941
ISBN: 0-07-110594-8
ISBN-13(EAN): 978-0-07-110594-1
Обложка/Формат: Paperback
Страницы: 736
Вес: 1.471 кг.
Дата издания: 13.03.2006
Издание: 13 new ed
Иллюстрации: Col. illustrations,
Размер: 274 x 215
Читательская аудитория: Tertiary education (us: college)
Поставляется из: Англии
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     Новое издание
International marketing

Автор: Cateora, Graham
Название: International marketing
ISBN: 0071274723 ISBN-13(EAN): 9780071274722
Издательство: McGraw-Hill
Цена: 4402 р.
Наличие на складе: Невозможна поставка.
Описание: Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.

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International marketing

Автор: Cateora, Philip R. Graham, John
Название: International marketing
ISBN: 0071288384 ISBN-13(EAN): 9780071288385
Издательство: McGraw-Hill
Цена: 4575 р.
Наличие на складе: Невозможна поставка.
Описание: Presents a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. This book helps students to see the cultural and environmental uniqueness of any nation or region. It reflects various events and innovations that affect global business.

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     Старое издание
International Marketing with Student CD and PowerWeb

Автор: Philip R. Cateora, John L. Graham
Название: International Marketing with Student CD and PowerWeb
ISBN: 0071111034 ISBN-13(EAN): 9780071111034
Издательство: McGraw-Hill
Цена: 3472 р.
Наличие на складе: Невозможна поставка.
Описание: This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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International marketing with powerweb

Автор: Cateora
Название: International marketing with powerweb
ISBN: 0071213635 ISBN-13(EAN): 9780071213639
Издательство: McGraw-Hill
Цена: 0 р.
Наличие на складе: Невозможна поставка.
Описание: This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Цена: 5004 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

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International Strategic Marketing

Автор: J.B. McCall and Marilyn Stone
Название: International Strategic Marketing
ISBN: 0415314178 ISBN-13(EAN): 9780415314176
Издательство: Taylor&Francis
Цена: 2111 р.
Наличие на складе: Поставка под заказ.

Описание: As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice. With a strong theoretical framework, this text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. With cases such as the banana, grain and steel trade disputes with the US and World Trade Organisation (WTO), the authors examine and evaluate the real contribution the EU makes to world trade, while also considering the challenges of global cultural diversity as marketers learn to work across cultural borders. Other topics covered include: marketing information systems marketing research product development pricing issu international promotion distribution channels. With an engaging and highly practical approach, International Strategic Marketing: A European Perspective is a must-read text for all students seeking to understanding how international marketing really works

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International marketing

Автор: Backhaus, Klaus Buschken, Joachim Voeth, Markus
Название: International marketing
ISBN: 0333963881 ISBN-13(EAN): 9780333963883
Издательство: Springer
Цена: 5774 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

Описание: "International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company`s different national marketing programmes.

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Marketing research revised (3rd) international edition

Автор: Hair
Название: Marketing research revised (3rd) international edition
ISBN: 0077109368 ISBN-13(EAN): 9780077109363
Издательство: McGraw-Hill
Цена: 2674 р.
Наличие на складе: Поставка под заказ.

Описание: "The Revised International Editi of Marketing Research, 3/e" includes a variety of UK and European cases, providing European students with a clear insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information, and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

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International Marketing Research, 3rd Edition

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
Цена: 4223 р.
Наличие на складе: Поставка под заказ.

Описание: The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques.

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WIE Marketing Research: With SPSS 11.0, 6th Edition, Wiley International Edition

Автор: Carl McDaniel Jr.
Название: WIE Marketing Research: With SPSS 11.0, 6th Edition, Wiley International Edition
ISBN: 0471657654 ISBN-13(EAN): 9780471657651
Издательство: Wiley
Цена: 3252 р.
Наличие на складе: Поставка под заказ.

Описание: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditiol high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

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International Marketing: Six Volume Set

Автор: Kotabe M
Название: International Marketing: Six Volume Set
ISBN: 1412928303 ISBN-13(EAN): 9781412928304
Издательство: Sage Publications
Цена: 89730 р.
Наличие на складе: Поставка под заказ.

Описание: Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro- and macro- topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances.

Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues. Volume Two: looks at internationalization of firms, specific modes of entry, exporting, licensing. Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing strategies for emerging markets.Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of global strategy, strategic alliances, learning and trust, recipes for alliance success.

Volume Five: looks at global sourcing, global sourcing in a service context, market segmentation and positioning, global standardization vs. local responsiveness, marketing mix. Volume Six: looks at global product strategy, product development, global new product diffusion, global b anding, global advertising, global pricing, global distribution.

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International Retail Marketing

Автор: Bruce Et Al
Название: International Retail Marketing
ISBN: 0750657480 ISBN-13(EAN): 9780750657488
Издательство: Elsevier Science
Цена: 3538 р.
Наличие на складе: Невозможна поставка.

Описание: Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

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International Marketing

Автор: Paliwoda And Thomas
Название: International Marketing
ISBN: 0750622415 ISBN-13(EAN): 9780750622417
Издательство: Elsevier Science
Цена: 3846 р.
Наличие на складе: Невозможна поставка.

Описание: Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.

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Research On International Service Marketing

Автор: Prof. Ko De Ruyter Et Al
Название: Research On International Service Marketing
ISBN: 0762311851 ISBN-13(EAN): 9780762311859
Издательство: Elsevier Science
Цена: 6695 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

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Advances In International Marketing,17

Автор: Alex Rialp
Название: Advances In International Marketing,17
ISBN: 0762313692 ISBN-13(EAN): 9780762313693
Издательство: Elsevier Science
Цена: 6387 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

Описание: Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

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Network Dynamics In International Marketing Ibm

Автор: Naude
Название: Network Dynamics In International Marketing Ibm
ISBN: 0080433588 ISBN-13(EAN): 9780080433585
Издательство: Elsevier Science
Цена: 6849 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

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