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International Marketing: Consuming Globally, Thinking Locally, Andrew McAuley

International Marketing: Consuming Globally, Thinking Locally

Автор: Andrew McAuley
Название:  International Marketing: Consuming Globally, Thinking Locally   (Международный маркетинг: потребляем глобально, думаем локально)
Издательство: Wiley
Классификация:
Владение предприятиями и их организация
Продажи и маркетинг

ISBN: 0471897442
ISBN-13(EAN): 9780471897446
ISBN: 0-471-89744-2
ISBN-13(EAN): 978-0-471-89744-6
Обложка/Формат: Paperback
Страницы: 350
Вес: 0.632 кг.
Дата издания: 18.04.2001
Язык: ENG
Иллюстрации: References
Размер: 23.57 x 18.95 x 1.98 cm
Читательская аудитория: Undergraduate
Подзаголовок: Consuming globally, thinking locally
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.
Дополнительное описание: Кол-во стр.: 350
Формат: 229 x 184
Дата издания: 2001
Илюстрации: References
Вес: 640
Круг читателей: undergraduate



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Competing Globally

Автор: Elashmawi
Название: Competing Globally
ISBN: 0877193711 ISBN-13(EAN): 9780877193715
Издательство: Elsevier Science
Цена: 5463 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.
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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Автор: Thompson Teri, Macy Beverly, Macy Beverly
Название: The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
ISBN: 0071752633 ISBN-13(EAN): 9780071752633
Издательство: McGraw-Hill
Цена: 1759 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Today's hottest trends for on-the-spot marketing

""A must read for media and marketers."" --Alan Cohen, CEO, OMD USA

""What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."" --John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift

""Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."" --John Miller, CMO, NBC Universal TV Group

""Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it "" --Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited

""Beverly Macy is a true innovator and thought leader in the field of social media marketing."" --Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles

About the Book

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.

With "The Power of Real-Time Social Media Marketing," you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free

Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models

Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in "The Power of Real-Time Social Media Marketing" to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
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Psychoanalytic Accounts of Consuming Desire

Автор: Desmond John
Название: Psychoanalytic Accounts of Consuming Desire
ISBN: 0230252192 ISBN-13(EAN): 9780230252196
Издательство: Springer
Цена: 8854 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
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Consuming Reality

Автор: Deery June
Название: Consuming Reality
ISBN: 0230379966 ISBN-13(EAN): 9780230379961
Издательство: Springer
Цена: 6929 р.
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Communicating Globally

Название: Communicating Globally
ISBN: 0333921372 ISBN-13(EAN): 9780333921371
Издательство: Springer
Цена: 3849 р.
Наличие на складе: Нет в наличии.
Описание: Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book aims to supply the knowledge and skills required.
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