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Building Your Direct Mail Program, Gwyneth J. Lister
Building Your Direct Mail Program

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Автор: Gwyneth J. Lister
Название:  Building Your Direct Mail Program
Издательство: Wiley
Классификация:
Владение предприятиями и их организация
Продажи и маркетинг
Электронная почта

ISBN: 0787955299
ISBN-13(EAN): 9780787955298
ISBN: 0-7879-5529-9
ISBN-13(EAN): 978-0-7879-5529-8
Обложка/Формат: Paperback
Страницы: 110
Вес: 0.361 кг.
Дата издания: April 20, 2001
Серия: J-b fund raising school s.
Язык: ENG
Иллюстрации: Ill.
Размер: 27.94 x 20.96 x 0.58 cm
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.
Дополнительное описание: Кол-во стр.: 110
Формат: 278 x 217
Дата издания: 2001
Илюстрации: Illustrations
Вес: 340
Круг читателей: undergraduate; postgraduate; research, professional


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Building the Flexible Firm: How to Remain Competitive

Автор: Volberda, Henk W.
Название: Building the Flexible Firm: How to Remain Competitive
ISBN: 0198295952 ISBN-13(EAN): 9780198295952
Издательство: Oxford Academ
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Цена: 4206 р.
Наличие на складе: Поставка под заказ.

Описание: How do managers reconcile the conflicting forces of change and stability? How do they promote order and control, while having to learn to innovate and respond? This title shows how, for many firms, flexibility has become the new strategic challenge. The book develops a strategic framework which helps managers to organize for flexibility.

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No B.S. Brand-Building by Direct-Response: The Ultimate No Holds Barred Plat to Creating and Profiting from a Powerful Brand Without Buying It

Автор: Kennedy Dan S.
Название: No B.S. Brand-Building by Direct-Response: The Ultimate No Holds Barred Plat to Creating and Profiting from a Powerful Brand Without Buying It
ISBN: 1599185334 ISBN-13(EAN): 9781599185330
Издательство: McGraw-Hill
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Цена: 1055 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising

Автор: Mal Warwick
Название: Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising
ISBN: 0787964298 ISBN-13(EAN): 9780787964290
Издательство: Wiley
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Цена: 2199 р.
Наличие на складе: Поставка под заказ.

Описание: This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool. In addition to a wealth of new ideas and examples, this revised edition also contains new chapters on combining direct mail with telephone fundraising, using the Internet to improve your direct mail results, and promoting legacies through direct mail. Whether you're a seasoned professional or new to fundraising, you will find this book an essential guide to understanding how direct mail can be put to work to build your brand, strengthen relationships with your donors or members, and maximize your organization's income. Praise for Revolution in the Mailbox "Revolution in the Mailbox is full of up-to-date, practical advice and tips for creating great direct mail appeals and for dealing with the changing nature of direct mail fundraising. After twenty years working in direct mail, I plan to use it as our basic guide to constantly improve our fundraising activities." Richard Pordes, fundraising manager, UNICEF "This book is bursting with ideas, examples, case studies, and insights that no serious direct marketer can do without. Mal Warwick paints a picture with solid argument and compelling logic of the future of donor communication. This is a must-have book for anyone keen to promote a cause, champion an idea, or raise dollars for a social issue." Bernard Ross, coauthor, Breakthrough Thinking for Nonprofit Organizations "The new Revolution in the Mailbox is the best and most applicable book on direct mail you'll ever read. Ever. Period. If you have the original, you'll want to buy the revision for all the new material. If you don't have the original now considered a classic in the field shame on you! But you can make up for it. Rush to buy the new version. Enjoy the feast." Jerry Panas, author, Mega-Gifts and Born to Raise "Mal Warwick shows how direct mais one of the strongest tools available when it comes to developing, communicating with, and activating supporters. Mal is the best in the business, and this book is a tremendous tool for anyone looking to grow and maintain a strong organization." Russ Feingold, United States Senator (Wisconsin)

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The Direct Mail Solution

Автор: Simpson Craig, Kennedy Dan S.
Название: The Direct Mail Solution
ISBN: 1599185180 ISBN-13(EAN): 9781599185187
Издательство: McGraw-Hill
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Цена: 1055 р.
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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

Автор: Mal Warwick
Название: Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
ISBN: 0787967122 ISBN-13(EAN): 9780787967123
Издательство: Wiley
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Цена: 1495 р.
Наличие на складе: Поставка под заказ.

Описание: Fundraising experts know that successful direct mail requis a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing - when done correctly - can raise more money for your organization. In "Testing, Testing, 1,2,3", direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, "Testing, Testing, 1,2,3" is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail.

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Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition

Автор: Fred E. Hahn
Название: Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition
ISBN: 0471273503 ISBN-13(EAN): 9780471273509
Издательство: Wiley
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Цена: 1759 р.
Наличие на складе: Поставка под заказ.

Описание: How to create Madison Avenue advertising on a Main Street budget? This third edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogues, and publicity. This new edition has also been revised and expanded to include advertising over the internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and wt internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues. Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.

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Building for the Arts: The Strategic Design of Cultural Facilities

Автор: Frumkin Peter, Kolendo Ana
Название: Building for the Arts: The Strategic Design of Cultural Facilities
ISBN: 022609961X ISBN-13(EAN): 9780226099613
Издательство: Wiley
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Цена: 2772 р.
Наличие на складе: Поставка под заказ.

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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition

Автор: Alina Wheeler
Название: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition
ISBN: 0471746843 ISBN-13(EAN): 9780471746843
Издательство: Wiley
Цена: 2639 р.
Наличие на складе: Поставка под заказ.

Описание: An innovative approach blending practicality and creativity-now in full-color
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studs for world-class brands such as BP, Bank of America, Harley- Davidson, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

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The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth

Автор: Dr. Joe Rubino
Название: The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth
ISBN: 0471716766 ISBN-13(EAN): 9780471716761
Издательство: Wiley
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Цена: 1319 р.
Наличие на складе: Поставка под заказ.

Описание: Successful network marketing entrepreneurs share their secrets
In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guioffers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Dr. Joe Rubino (Bexford, MA) is an internationally acclaimed network marketing and personal development trainer, as well as a bestselling author of eight books and two audio albums. He is also an acclaimed success coach, speaker, and course leader in the fields of leadership development, team building, communication, and network marketing.

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Sarbanes-Oxley for Nonprofits: A Guide to Building Competitive Advantage

Автор: Peggy M. Jackson
Название: Sarbanes-Oxley for Nonprofits: A Guide to Building Competitive Advantage
ISBN: 0471697885 ISBN-13(EAN): 9780471697886
Издательство: Wiley
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Цена: 5720 р.
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Описание: Implications of Sarbanes-Oxley for Nonprofits explores the relevant themes and requirements in Sarbanes-Oxley that relate to nonprofits. It addresses each area in depth with recommendations for steps to come into compliance with Sarbanes-Oxley standards. Major topic areas include audits, financial statements, board activities and decision-making, teaching board members how to read and interpret financial statements, conflict of interest, whistle-blower protection, and how to leverage these standards to create a platinum standard organizational culture.

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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

Автор: Adam Morgan
Название: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
ISBN: 0470860820 ISBN-13(EAN): 9780470860823
Издательство: Wiley
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Цена: 2024 р.
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Описание: Adam Morgan follows bestseller `Eating the Big Fish` with a close up of the kind of person it takes to challenge established brands.

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Building the Real-Time Enterprise: An Executive Briefing

Автор: Michael Hugos
Название: Building the Real-Time Enterprise: An Executive Briefing
ISBN: 0471678295 ISBN-13(EAN): 9780471678298
Издательство: Wiley
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Цена: 3740 р.
Наличие на складе: Поставка под заказ.

Описание: The Real-Time Enterprise is the latest buzzword for a fully integrated, ERP environment with most major IT vendors such as Oracle, PeopleSoft, Sun, Microsoft, and IBM beginning major advertising around the concept. Building the Real Time Enterprise provides an overview of exactly how a real time enterprise works, along with what competitive advantages it can offer, and then looks at workable implementation strategies. Organised in an easily accessible way, each chapter provides a usable body of information on an aspect of the real time enterprise, and includes, diagrams, tables and lists to illustrate and summarise key points. Includes case studies and executive interviews featuring companies that have implemented real-time techniques. Hugos was recently named one of CIO magazine's CIO100 for 2003. He is an active speaker and contributor to CIO magazine and ComputerWorld.

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