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Introducing Marketing Research, Paul Baines

Introducing Marketing Research

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Автор: Paul Baines
Название:  Introducing Marketing Research   (Введение в исследования маркетинга)
Издательство: Wiley
Классификация:
Продажи и маркетинг

ISBN: 0471497703
ISBN-13(EAN): 9780471497707
ISBN: 0-471-49770-3
ISBN-13(EAN): 978-0-471-49770-7
Обложка/Формат: Paperback
Страницы: 368
Вес: 0.66 кг.
Дата издания: 22.04.2002
Язык: ENG
Иллюстрации: Forms
Размер: 23.47 x 19.10 x 2.29 cm
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.
Описание: Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
Дополнительное описание: Кол-во стр.: 368
Формат: 229 x 184
Дата издания: 2002
Илюстрации: Forms
Вес: 658
Круг читателей: undergraduate; postgraduate; research, professional


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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Цена: 1495 р.
Наличие на складе: Поставка под заказ.

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Marketing Research Essentials, 4th Edition

Автор: Carl McDaniel Jr.
Название: Marketing Research Essentials, 4th Edition
ISBN: 0471448451 ISBN-13(EAN): 9780471448457
Издательство: Wiley
Цена: 2900 р.
Наличие на складе: Поставка под заказ.

Описание: When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

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WIE Marketing Research: With SPSS 11.0, 6th Edition, Wiley International Edition

Автор: Carl McDaniel Jr.
Название: WIE Marketing Research: With SPSS 11.0, 6th Edition, Wiley International Edition
ISBN: 0471657654 ISBN-13(EAN): 9780471657651
Издательство: Wiley
Цена: 3252 р.
Наличие на складе: Поставка под заказ.

Описание: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditiol high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

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The Handbook of Marketing Research

Автор: Grover R & Vriens M
Название: The Handbook of Marketing Research
ISBN: 141290997X ISBN-13(EAN): 9781412909976
Издательство: Sage Publications
Цена: 11394 р.
Наличие на складе: Поставка под заказ.

Описание: Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

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Fundamentals of Marketing Research I: Three-Volume Set

Автор: Malhotra N
Название: Fundamentals of Marketing Research I: Three-Volume Set
ISBN: 1412921236 ISBN-13(EAN): 9781412921237
Издательство: Sage Publications
Цена: 89730 р.
Наличие на складе: Поставка под заказ.

Описание: Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.

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Qualitative Marketing Research

Автор: Moisander J & Valtonen A
Название: Qualitative Marketing Research
ISBN: 1412903807 ISBN-13(EAN): 9781412903806
Издательство: Sage Publications
Цена: 10350 р.
Наличие на складе: Поставка под заказ.

Описание: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

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Qualitative Marketing Research

Автор: Moisander J & Valtonen A
Название: Qualitative Marketing Research
ISBN: 1412903815 ISBN-13(EAN): 9781412903813
Издательство: Sage Publications
Цена: 3417 р.
Наличие на складе: Поставка под заказ.

Описание: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory.

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Marketing Research 6th Edition with SPSS with Persus Sofware Set

Автор: Carl McDaniel Jr.
Название: Marketing Research 6th Edition with SPSS with Persus Sofware Set
ISBN: 0471648051 ISBN-13(EAN): 9780471648055
Издательство: Wiley
Цена: 8268 р.
Наличие на складе: Поставка под заказ.

Описание: Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

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Marketing research with student cd

Автор: Cooper
Название: Marketing research with student cd
ISBN: 0071115714 ISBN-13(EAN): 9780071115711
Издательство: McGraw-Hill
Цена: 3607 р.
Наличие на складе: Поставка под заказ.

Описание: There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques.

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WIE Essentials of Marketing Research, 2nd Edition with SPSS

Автор: V. Kumar
Название: WIE Essentials of Marketing Research, 2nd Edition with SPSS
ISBN: 047142773X ISBN-13(EAN): 9780471427735
Издательство: Wiley
Цена: 2900 р.
Наличие на складе: Поставка под заказ.

Описание: Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.

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Marketing research revised (3rd) international edition

Автор: Hair
Название: Marketing research revised (3rd) international edition
ISBN: 0077109368 ISBN-13(EAN): 9780077109363
Издательство: McGraw-Hill
Цена: 2674 р.
Наличие на складе: Поставка под заказ.

Описание: "The Revised International Editi of Marketing Research, 3/e" includes a variety of UK and European cases, providing European students with a clear insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information, and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

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Marketing research

Автор: Hair
Название: Marketing research
ISBN: 0072830875 ISBN-13(EAN): 9780072830873
Издательство: McGraw-Hill
Цена: 10207 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Research, 3/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

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