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Microeconomics for MBAs, Richard B. McKenzie

Microeconomics for MBAs

Автор: Richard B. McKenzie
Название:  Microeconomics for MBAs   (Микроэкономика для MBA)
Издательство: Cambridge Academ
Классификация:
Экономика, Финансы, Бизнес И Промышленность
Экономика
Микроэкономика

ISBN: 0521859816
ISBN-13(EAN): 9780521859813
ISBN: 0-521-85981-6
ISBN-13(EAN): 978-0-521-85981-3
Обложка/Формат: Hardcover
Страницы: 716
Вес: 1.398 кг.
Дата издания: 13.02.2006
Язык: ENG
Иллюстрации: 16 tables 123 figures
Размер: 23.47 x 19.96 x 4.24 cm
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. ‘Perspective’ sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
Описание: The first textbook in microeconomics written exclusively for MBA students.
Дополнительное описание: Subject: Economics, business studies / Microeconomics
Readership: business, management, microeconomics
Level: graduate students, undergraduate students
Format: 229 x 197 mm 716pp 16 tables 123 figures
Chapter Titles: 1. Microeconomics, a way of thinking about business; 2. Competitive product markets and firm decisions; 3. Principles of rational behaviour at work in society and business; 4. The logic of group behaviour in business and elsewhere; 5. Government controls: how management incentives are affected; 6. Reasons for firm incentives; 7. Consumer choice and demand in traditional and network markets; 8. Product costs and business decisions; 9. Production cost short run and long run; 10. Firm production under idealized competitive conditions; 11. Monopoly power and firm pricing decisions; 12. Firm strategy under imperfectly competitive market conditions and under government regulations; 13. Competitive and monopsonistic labor markets; 14. Problems in collective decision making; 15. International trade and finance.



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Microeconomics for MBAs

Автор: Richard B. McKenzie, Dwight R. Lee
Название: Microeconomics for MBAs
ISBN: 0521191475 ISBN-13(EAN): 9780521191470
Издательство: Cambridge Academ
Цена: 5258 р.
Наличие на складе: Поставка под заказ.
Описание: The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
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Название: Foundations of Microeconomics plus MyEconLab plus eBook 1-semester
ISBN: 0321415957 ISBN-13(EAN): 9780321415950
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
Описание: Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Microeconomics learning system, building student success in economics by doing economics. First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter.

Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Microeconomics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass.View 'Alternate Versions' of this book on the web catalog page, or conta t your local representative for details.

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ISBN: 0321365038 ISBN-13(EAN): 9780321365033
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Наличие на складе: Поставка под заказ.
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ISBN: 0071459111 ISBN-13(EAN): 9780071459112
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Наличие на складе: Поставка под заказ.
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Издательство: McGraw-Hill
Цена: 3607 р.
Наличие на складе: Поставка под заказ.
Описание: Contains economic experiments designed for students who have not taken any economics. This book supplements any microeconomics text, is used by itself to teach principles. It includes features such as: a chapter on public goods; a chapter on network externalities; concepts of economic principles; problems and tie-ins to economics; and more.
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Издательство: McGraw-Hill
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Наличие на складе: Поставка под заказ.
Описание: Steve Slavin's lively and comprehensive "Microeconomics" student-friendly, step-by-step approach, coupled with its low price and built-in "Workbook/Study Guide" is very attractive to adopters. Instructors and students like the author's humorous anecdotes, direct language, and easy conversational style. The text encourages active rather than passive reading.
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Название: Microeconomics
ISBN: 0071112987 ISBN-13(EAN): 9780071112987
Издательство: McGraw-Hill
Цена: 3255 р.
Наличие на складе: Поставка под заказ.
Описание: Samuelson's text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate, and interesting introduction to modern economics principles. Bill Nordhaus is now the primary author of this text, and he has revised the book to be as current and relevant as ever.
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