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Principles of Marketing: United States Edition, Edition 11

Principles of Marketing: United States Edition, Edition 11

Автор: Kotler, Philip
Название:  Principles of Marketing: United States Edition, Edition 11   (Принципы маркетинга)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 0131469185
ISBN-13(EAN): 9780131469181
ISBN: 0-13-146918-5
ISBN-13(EAN): 978-0-13-146918-1
Обложка/Формат: Hardcover
Страницы: 768 pages
Вес: 1.826 кг.
Дата издания: 24/03/2005
Язык: ENG
Размер: 28.30 x 21.84 x 3.18 cm
Читательская аудитория: Professional & Vocational
Поставляется из: Англии
Описание: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit.

The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications.

Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experien es (ch 1); McDonalds: Im Lovin It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).


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Principles of Marketing: Global Edition 13th edition - paper

Автор: Philip Kotler
Название: Principles of Marketing: Global Edition 13th edition - paper
ISBN: 0137006691 ISBN-13(EAN): 9780137006694
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
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Principles of marketing

Автор: Kotler, Philip Armstrong, Gary
Название: Principles of marketing
ISBN: 0137128274 ISBN-13(EAN): 9780137128273
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
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Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 3927 р.
Наличие на складе: Невозможна поставка.
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Principles of marketing with mymarketinglab pack

Автор: Kotler, Philip Armstrong, Gary
Название: Principles of marketing with mymarketinglab pack
ISBN: 140825915X ISBN-13(EAN): 9781408259153
Издательство: Неизвестно
Цена: 4941 р.
Наличие на складе: Невозможна поставка.
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Principles of Marketing, Global Edition  15 ed.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: 6810 р.
Наличие на складе: Поставка под заказ.
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Sports Marketing:A Strategic Perspective: United States Edition

Автор: Matthew Shank
Название: Sports Marketing:A Strategic Perspective: United States Edition
ISBN: 0131440772 ISBN-13(EAN): 9780131440777
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
Описание: For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place).

Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

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Principles of Marketing: United States Edition

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing: United States Edition
ISBN: 0132390027 ISBN-13(EAN): 9780132390026
Издательство: Pearson Education
Цена: 3142 р.
Наличие на складе: Поставка под заказ.
Описание: The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direc marketing, and the global marketplace.

An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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E-Marketing: United States Edition

Автор: Judy Strauss
Название: E-Marketing: United States Edition
ISBN: 0131485199 ISBN-13(EAN): 9780131485198
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
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Marketing for Hospitality and Tourism: United States Edition

Автор: Philip Kotler
Название: Marketing for Hospitality and Tourism: United States Edition
ISBN: 0131193783 ISBN-13(EAN): 9780131193789
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
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Marketing of High-Technology Products and Innovations: United States

Автор: Jakki Mohr
Название: Marketing of High-Technology Products and Innovations: United States
ISBN: 0131411683 ISBN-13(EAN): 9780131411685
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
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Marketing Plan Handbook and Marketing Plan Pro: United States Edition

Автор: Marian Wood
Название: Marketing Plan Handbook and Marketing Plan Pro: United States Edition
ISBN: 0131641492 ISBN-13(EAN): 9780131641495
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
Описание: The "Marketing Plan Handbook" guides readers through the complete development of a realistic, customized marketing plan, and the "Marketing Plan Pro" software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan. A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.
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Strategic Marketing for Non-Profit Organizations: United States Edition 7 Book Cased (Hardback)

Автор: Alan Andreasen
Название: Strategic Marketing for Non-Profit Organizations: United States Edition 7 Book Cased (Hardback)
ISBN: 013175372X ISBN-13(EAN): 9780131753723
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
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Global Marketing: United States Edition 5 Book Paperback (limp)

Автор: Warren Keegan
Название: Global Marketing: United States Edition 5 Book Paperback (limp)
ISBN: 0131754343 ISBN-13(EAN): 9780131754348
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

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Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition 2 Book Paperback (limp)

Автор: Alvin Burns
Название: Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition 2 Book Paperback (limp)
ISBN: 0132059584 ISBN-13(EAN): 9780132059589
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes ExcelaA A add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
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Rethinking Marketing:The Entrepreneurial Imperative: United States Edition 1 Book Paperback (limp)

Автор: Minet Schindehutte
Название: Rethinking Marketing:The Entrepreneurial Imperative: United States Edition 1 Book Paperback (limp)
ISBN: 0132393891 ISBN-13(EAN): 9780132393898
Издательство: Pearson Education
Цена: 2880 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
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Marketing Management: United States Edition 13 Book Cased (Hardback)

Автор: Philip Kotler
Название: Marketing Management: United States Edition 13 Book Cased (Hardback)
ISBN: 0136009980 ISBN-13(EAN): 9780136009986
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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