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Principles of Marketing: United States Edition, Edition 11

Principles of Marketing: United States Edition, Edition 11

Автор: Kotler, Philip
Название:  Principles of Marketing: United States Edition, Edition 11   (Принципы маркетинга)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 0131469185
ISBN-13(EAN): 9780131469181
ISBN: 0-13-146918-5
ISBN-13(EAN): 978-0-13-146918-1
Обложка/Формат: Hardcover
Страницы: 768 pages
Вес: 1.826 кг.
Дата издания: 24/03/2005
Язык: ENG
Размер: 28.30 x 21.84 x 3.18 cm
Читательская аудитория: Professional & Vocational
Поставляется из: Англии
Описание: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit.

The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications.

Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experien es (ch 1); McDonalds: Im Lovin It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).


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Principles of Marketing: Global Edition 13th edition - paper

Автор: Philip Kotler
Название: Principles of Marketing: Global Edition 13th edition - paper
ISBN: 0137006691 ISBN-13(EAN): 9780137006694
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
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Principles of marketing

Автор: Kotler, Philip Armstrong, Gary
Название: Principles of marketing
ISBN: 0137128274 ISBN-13(EAN): 9780137128273
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
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Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 3927 р.
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Principles of marketing with mymarketinglab pack

Автор: Kotler, Philip Armstrong, Gary
Название: Principles of marketing with mymarketinglab pack
ISBN: 140825915X ISBN-13(EAN): 9781408259153
Издательство: Неизвестно
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Principles of Marketing, Global Edition  15 ed.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: 6810 р.
Наличие на складе: Поставка под заказ.
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Advertising:Principles and Practice: United States Edition

Автор: William Wells
Название: Advertising:Principles and Practice: United States Edition
ISBN: 0131465600 ISBN-13(EAN): 9780131465602
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
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Basic Marketing Research with SPSS 13.0 Student CD: United States

Автор: Naresh Malhotra
Название: Basic Marketing Research with SPSS 13.0 Student CD: United States
ISBN: 0131548654 ISBN-13(EAN): 9780131548657
Издательство: Pearson Education
Цена: 11061 р.
Наличие на складе: Поставка под заказ.
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Global Marketing: United States Edition

Автор: Warren Keegan
Название: Global Marketing: United States Edition
ISBN: 0131469193 ISBN-13(EAN): 9780131469198
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing.

The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

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Marketing for Hospitality and Tourism: United States Edition

Автор: Philip Kotler
Название: Marketing for Hospitality and Tourism: United States Edition
ISBN: 0131193783 ISBN-13(EAN): 9780131193789
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
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Marketing of High-Technology Products and Innovations: United States

Автор: Jakki Mohr
Название: Marketing of High-Technology Products and Innovations: United States
ISBN: 0131411683 ISBN-13(EAN): 9780131411685
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
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Marketing Plan Handbook and Marketing Plan Pro: United States Edition

Автор: Marian Wood
Название: Marketing Plan Handbook and Marketing Plan Pro: United States Edition
ISBN: 0131641492 ISBN-13(EAN): 9780131641495
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
Описание: The "Marketing Plan Handbook" guides readers through the complete development of a realistic, customized marketing plan, and the "Marketing Plan Pro" software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan. A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.
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Sports Marketing:A Strategic Perspective: United States Edition

Автор: Matthew Shank
Название: Sports Marketing:A Strategic Perspective: United States Edition
ISBN: 0131440772 ISBN-13(EAN): 9780131440777
Издательство: Pearson Education
Цена: 2946 р.
Наличие на складе: Поставка под заказ.
Описание: For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place).

Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

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Strategic Marketing for Non-Profit Organizations: United States Edition 7 Book Cased (Hardback)

Автор: Alan Andreasen
Название: Strategic Marketing for Non-Profit Organizations: United States Edition 7 Book Cased (Hardback)
ISBN: 013175372X ISBN-13(EAN): 9780131753723
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
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Global Marketing: United States Edition 5 Book Paperback (limp)

Автор: Warren Keegan
Название: Global Marketing: United States Edition 5 Book Paperback (limp)
ISBN: 0131754343 ISBN-13(EAN): 9780131754348
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

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Sports Marketing:A Strategic Perspective: United States Edition 4 Book Cased (Hardback)

Автор: Matthew Shank
Название: Sports Marketing:A Strategic Perspective: United States Edition 4 Book Cased (Hardback)
ISBN: 0132285355 ISBN-13(EAN): 9780132285353
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
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Rethinking Marketing:The Entrepreneurial Imperative: United States Edition 1 Book Paperback (limp)

Автор: Minet Schindehutte
Название: Rethinking Marketing:The Entrepreneurial Imperative: United States Edition 1 Book Paperback (limp)
ISBN: 0132393891 ISBN-13(EAN): 9780132393898
Издательство: Pearson Education
Цена: 2880 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
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