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Blackwell Encyclopedia of Management: Marketing, Littler Dale, Maza Sarah, Maznevski Martha L,

Blackwell Encyclopedia of Management: Marketing

Автор: Littler Dale, Maza Sarah, Maznevski Martha L,
Название:  Blackwell Encyclopedia of Management: Marketing   (Энциклопедия управления: маркетинг)
Издательство: Wiley
Классификация:
Продажи и маркетинг

ISBN: 1405102543
ISBN-13(EAN): 9781405102544
ISBN: 1-405-10254-3
ISBN-13(EAN): 978-1-405-10254-4
Обложка/Формат: Hardback
Страницы: 416 pages, illustrat
Вес: 0.872 кг.
Дата издания: 22/06/2006
Серия: Blackwell Encyclopaedia of Management
Язык: ENG
Издание: 2 rev ed
Иллюстрации: Black & white illustrations
Размер: 24.79 x 17.98 x 2.82 cm
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Features content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. In this work the implications of developments in information and communications technologies are assessed while retailing has been revised to embrace contemporary trends.
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Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Цена: 3167 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

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Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Цена: 4382 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

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Marketing management

Автор: Mullins, John Walker, Orville C. Boyd, Harper W, J
Название: Marketing management
ISBN: 0071101098 ISBN-13(EAN): 9780071101097
Издательство: McGraw-Hill
Цена: 4710 р.
Наличие на складе: Поставка под заказ.

Описание: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.

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Marketing management: a strategic, decision-making approach

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 7742 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

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Wiley International Encyclopedia of Marketing

Автор: Sheth
Название: Wiley International Encyclopedia of Marketing
ISBN: 1405161787 ISBN-13(EAN): 9781405161787
Издательство: Wiley
Цена: 61600 р.
Наличие на складе: Поставка под заказ.

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Marketing management: knowledge and skills

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0073137634 ISBN-13(EAN): 9780073137636
Издательство: McGraw-Hill
Цена: 10031 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 8/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

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Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199267529 ISBN-13(EAN): 9780199267521
Издательство: Oxford Academ
Цена: 3067 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management provides comprehensive coverage of the issues which define marketing in the world today. As well as covering long-standing topics, this book integrates and draws on new and existing theoretical insights from other management disciplines, including services marketing, knowledge management, relationship marketing, e-commerce and e-business, and corporate social responsibility. The discussion on these issues seeks to demonstrate how, through adequate management of these issues , an organization could seek to develop and maintain sustainable global competitiveness. The book aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment.

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Marketing management: knowledge and skills

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0071107223 ISBN-13(EAN): 9780071107228
Издательство: McGraw-Hill
Цена: 3079 р.
Наличие на складе: Поставка под заказ.

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Marketing Management: Text and Cases, 7th Edition

Автор: Douglas J. Dalrymple
Название: Marketing Management: Text and Cases, 7th Edition
ISBN: 0471332380 ISBN-13(EAN): 9780471332381
Издательство: Wiley
Цена: 7260 р.
Наличие на складе: Поставка под заказ.

Описание: All the Skills Students Need to Succeed in Todays Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in todays business environment. And with the help of 39 case studies, theyll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh EditionUpdated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. New "Applying to" and "Integrating with" sections highlight topical marketing and business areas. 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment. . Internet coverage is integrated throughout the book. Globalization is thoroughly discussed and the concepts are reinforced through examps, questions, and cases. SPSS(r) Student Version for Windows 9. 0 is available to accompany the text.

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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Цена: 3956 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

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Enterprise Marketing Management: The New Science of Marketing

Автор: Dave Sutton
Название: Enterprise Marketing Management: The New Science of Marketing
ISBN: 0471267724 ISBN-13(EAN): 9780471267720
Издательство: Wiley
Цена: 2727 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.

Описание: "This is truly the ideal companion book to TEnd of Marketing as We Know It. It is the playbook' that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management. " from the Foreword by Sergio Zyman "This is a must-read, especially for senior marketers who want and deserve a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing in an organization or enterprise and, in doing so, increase its role and importance in delivering business results. " Dennis Dunlap Chief Executive Officer, American Marketing Association "Finally, a marketing book with guts...Sutton and Klein demystify the so-called art' of marketing and even chart the course beyond the traditional marketing mix, all in pursuit of higher sales. " Deborah Wahl Meyer Corporate Manager, Marketing Communications, Toyota "This is the closest thing to a CMO's handbook ...it should be a mandatory read for all marketing executives from up-and-comers to the most seni " Jerry Noonan Consultant, Spencer Stuart "There's been a lot of money wasted on technology in the hopes of improving sales and marketing. If business executives and technology providers could have read Sutton and Klein's Enterprise Marketing Management first, the outcome would be different. " Joe Liemandt CEO, Trilogy

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WIE Strategic Marketing Management, 6th Edition

Автор: David A. Aaker
Название: WIE Strategic Marketing Management, 6th Edition
ISBN: 0471359955 ISBN-13(EAN): 9780471359951
Издательство: Wiley
Цена: 2460 р.
Наличие на складе: Поставка под заказ.

Описание: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

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