Поиск книг                    Поиск по списку ISBN Расширенный поиск    
  Зарубежные издательства Российские издательства  
   Авторы    Каталог книг    Издательства    Новинки    Учебная литература    Специальные предложения  Бестселлеры
 
 
Книги    
Logobook
Книги зарубежных издательств на иностранных языках
Logobook
Книги российских издательств
Logobook
Представительство в Казахстане
 
Вход в систему   
 
Регистрация  Забыли?
 
Информация   
Контакты/Адрес/Проезд
Корзина
Ваши заказы
Доставка и Оплата
Заказ по телефону/email
Помощь
Есть вопрос?
О компании
LgBook.ru
FkBook.ru
 
Online Каталоги   
Cambridge University Press
Каталог учебной литературы
по английскому языку >>>

Oxford University Press
Каталог учебной литературы
по английскому языку >>>



Каталог учебной литературы
по английскому языку >>>

Pearson ELT

Читайте отзывы покупателей и оценивайте качество магазина на Яндекс.Маркете

Marketing Management: United States Edition, Edition 12

Marketing Management: United States Edition, Edition 12

Автор: Kotler/Keller
Название:  Marketing Management: United States Edition, Edition 12   (Маркетинг менеджмент)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 0131457578
ISBN-13(EAN): 9780131457577
ISBN: 0-13-145757-8
ISBN-13(EAN): 978-0-13-145757-7
Обложка/Формат: Hardcover
Страницы: 816
Вес: 1.866 кг.
Язык: ENG
Размер: 29.29 x 21.21 x 3.58 cm
Поставляется из: Англии

 Варианты приобретения 
  Кол-во Наличие на складе Цена р. Купить / Отложить
1 Невозможна поставка.
3142.00
 о цене

     Новое издание
Marketing Management: International Edition. Edition 13

Автор: Philip Kotler Kevin Keller
Название: Marketing Management: International Edition. Edition 13
ISBN: 0131357972 ISBN-13(EAN): 9780131357976
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Невозможна поставка.
Описание: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Купить

Marketing management

Автор: Kotler, Philip Keller, Kevin Lane Goodman, Malcolm
Название: Marketing management
ISBN: 0273718568 ISBN-13(EAN): 9780273718567
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Невозможна поставка.
Купить

Marketing Management

Автор: Kotler Philip
Название: Marketing Management
ISBN: 0273743619 ISBN-13(EAN): 9780273743613
Издательство: Pearson Education
Цена: 3927 р.
Наличие на складе: Поставка под заказ.
Купить

Marketing Management with MyMarketingLab

Автор: Kotler Philip
Название: Marketing Management with MyMarketingLab
ISBN: 0273755021 ISBN-13(EAN): 9780273755029
Издательство: Pearson Education
Цена: 3927 р.
Наличие на складе: Невозможна поставка.
Купить

Marketing Management  15th edition

Автор: Phillip Kotler, Kevin Lane Keller
Название: Marketing Management 15th edition
ISBN: 1292092629 ISBN-13(EAN): 9781292092621
Издательство: Pearson Education
Цена: 3927 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Купить

     Старое издание
Marketing Management

Автор: Philip Kotler
Название: Marketing Management
ISBN: 0130336297 ISBN-13(EAN): 9780130336293
Издательство: Pearson Education
Цена: 2618 р.
Наличие на складе: Невозможна поставка.
Описание: This classic text, a world-wide best seller, highlhts the most recent trends and developments in global marketing. It emphasises the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
Купить


Отзывы покупателей.
Добавить отзыв.
Principles of Marketing: United States Edition, Edition 11

Автор: Kotler, Philip
Название: Principles of Marketing: United States Edition, Edition 11
ISBN: 0131469185 ISBN-13(EAN): 9780131469181
Издательство: Pearson Education
Цена: 2945 р.
Наличие на складе: Поставка под заказ.
Описание: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit.

The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications.

Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experien es (ch 1); McDonald's: I'm Lovin' It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).

Купить

Marketing for Hospitality and Tourism: United States Edition

Автор: Philip Kotler
Название: Marketing for Hospitality and Tourism: United States Edition
ISBN: 0131193783 ISBN-13(EAN): 9780131193789
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Купить

Rethinking Marketing:The Entrepreneurial Imperative: United States Edition 1 Book Paperback (limp)

Автор: Minet Schindehutte
Название: Rethinking Marketing:The Entrepreneurial Imperative: United States Edition 1 Book Paperback (limp)
ISBN: 0132393891 ISBN-13(EAN): 9780132393898
Издательство: Pearson Education
Цена: 2880 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Купить

Basic Marketing Research with SPSS 13.0 Student CD: United States

Автор: Naresh Malhotra
Название: Basic Marketing Research with SPSS 13.0 Student CD: United States
ISBN: 0131548654 ISBN-13(EAN): 9780131548657
Издательство: Pearson Education
Цена: 11061 р.
Наличие на складе: Поставка под заказ.
Купить

E-Marketing: United States Edition

Автор: Judy Strauss
Название: E-Marketing: United States Edition
ISBN: 0131485199 ISBN-13(EAN): 9780131485198
Издательство: Pearson Education
Цена: 2945 р.
Наличие на складе: Поставка под заказ.
Купить

Global Marketing: United States Edition

Автор: Warren Keegan
Название: Global Marketing: United States Edition
ISBN: 0131469193 ISBN-13(EAN): 9780131469198
Издательство: Pearson Education
Цена: 2945 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing.

The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

Купить

Marketing of High-Technology Products and Innovations: United States

Автор: Jakki Mohr
Название: Marketing of High-Technology Products and Innovations: United States
ISBN: 0131411683 ISBN-13(EAN): 9780131411685
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Купить

Marketing Plan Handbook and Marketing Plan Pro: United States Edition

Автор: Marian Wood
Название: Marketing Plan Handbook and Marketing Plan Pro: United States Edition
ISBN: 0131641492 ISBN-13(EAN): 9780131641495
Издательство: Pearson Education
Цена: 2945 р.
Наличие на складе: Поставка под заказ.
Описание: The "Marketing Plan Handbook" guides readers through the complete development of a realistic, customized marketing plan, and the "Marketing Plan Pro" software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan. A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.
Купить

Sports Marketing:A Strategic Perspective: United States Edition

Автор: Matthew Shank
Название: Sports Marketing:A Strategic Perspective: United States Edition
ISBN: 0131440772 ISBN-13(EAN): 9780131440777
Издательство: Pearson Education
Цена: 2945 р.
Наличие на складе: Поставка под заказ.
Описание: For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place).

Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

Купить

Principles of Marketing: United States Edition

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing: United States Edition
ISBN: 0132390027 ISBN-13(EAN): 9780132390026
Издательство: Pearson Education
Цена: 3142 р.
Наличие на складе: Поставка под заказ.
Описание: The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direc marketing, and the global marketplace.

An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Купить

Strategic Marketing for Non-Profit Organizations: United States Edition 7 Book Cased (Hardback)

Автор: Alan Andreasen
Название: Strategic Marketing for Non-Profit Organizations: United States Edition 7 Book Cased (Hardback)
ISBN: 013175372X ISBN-13(EAN): 9780131753723
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
Купить

Global Marketing: United States Edition 5 Book Paperback (limp)

Автор: Warren Keegan
Название: Global Marketing: United States Edition 5 Book Paperback (limp)
ISBN: 0131754343 ISBN-13(EAN): 9780131754348
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Поставка под заказ.
Описание: KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

Купить


 
ООО "Логосфера " Тел:(495) 748-51-16 Факс: (495) 689-73-83 доб.116 www.logobook.ru
Visa, Master Card, Diners, AMEX, JCB, Web Money, Yandex Money Сбербанк онлайн