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Marketing Management: United States Edition, Edition 12

Marketing Management: United States Edition, Edition 12

Автор: Kotler/Keller
Название:  Marketing Management: United States Edition, Edition 12   (Маркетинг менеджмент)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 0131457578
ISBN-13(EAN): 9780131457577
ISBN: 0-13-145757-8
ISBN-13(EAN): 978-0-13-145757-7
Обложка/Формат: Hardcover
Страницы: 816
Вес: 1.866 кг.
Язык: ENG
Размер: 29.29 x 21.21 x 3.58 cm
Поставляется из: Англии

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     Новое издание
Marketing Management: International Edition. Edition 13

Автор: Philip Kotler Kevin Keller
Название: Marketing Management: International Edition. Edition 13
ISBN: 0131357972 ISBN-13(EAN): 9780131357976
Издательство: Pearson Education
Цена: 3221 р.
Наличие на складе: Невозможна поставка.
Описание: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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Marketing management

Автор: Kotler, Philip Keller, Kevin Lane Goodman, Malcolm
Название: Marketing management
ISBN: 0273718568 ISBN-13(EAN): 9780273718567
Издательство: Pearson Education
Цена: 3221 р.
Наличие на складе: Невозможна поставка.
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Marketing Management

Автор: Kotler Philip
Название: Marketing Management
ISBN: 0273743619 ISBN-13(EAN): 9780273743613
Издательство: Pearson Education
Цена: 3647 р.
Наличие на складе: Поставка под заказ.
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Marketing Management with MyMarketingLab

Автор: Kotler Philip
Название: Marketing Management with MyMarketingLab
ISBN: 0273755021 ISBN-13(EAN): 9780273755029
Издательство: Pearson Education
Цена: 3647 р.
Наличие на складе: Невозможна поставка.
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Marketing Management  15th edition

Автор: Phillip Kotler, Kevin Lane Keller
Название: Marketing Management 15th edition
ISBN: 1292092629 ISBN-13(EAN): 9781292092621
Издательство: Pearson Education
Цена: 3647 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
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     Старое издание
Marketing Management

Автор: Philip Kotler
Название: Marketing Management
ISBN: 0130336297 ISBN-13(EAN): 9780130336293
Издательство: Pearson Education
Цена: 2431 р.
Наличие на складе: Невозможна поставка.
Описание: This classic text, a world-wide best seller, highlhts the most recent trends and developments in global marketing. It emphasises the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Цена: 3167 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
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Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Цена: 3959 р.
Наличие на складе: Нет в наличии.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.
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Marketing management: a strategic, decision-making approach

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 7742 р.
Наличие на складе: Нет в наличии.
Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
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Marketing management

Автор: Mullins, John Walker, Orville C. Boyd, Harper W, J
Название: Marketing management
ISBN: 0071101098 ISBN-13(EAN): 9780071101097
Издательство: McGraw-Hill
Цена: 4710 р.
Наличие на складе: Нет в наличии.
Описание: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
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Political Marketing in the United States

Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke
Название: Political Marketing in the United States
ISBN: 0415632862 ISBN-13(EAN): 9780415632867
Издательство: Taylor&Francis
Цена: 2815 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
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Marketing management text and cases

Автор: Lal: Quelch: Rangan
Название: Marketing management text and cases
ISBN: 0072967625 ISBN-13(EAN): 9780072967623
Издательство: McGraw-Hill
Цена: 4575 р.
Наличие на складе: Нет в наличии.
Описание: "Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.
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Global marketing: foreign entry, local marketing and global management

Автор: Johansson
Название: Global marketing: foreign entry, local marketing and global management
ISBN: 0072961805 ISBN-13(EAN): 9780072961805
Издательство: McGraw-Hill
Цена: 9239 р.
Наличие на складе: Нет в наличии.
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Global marketing: foreign entry, local marketing and global management

Автор: Johansson
Название: Global marketing: foreign entry, local marketing and global management
ISBN: 0071244549 ISBN-13(EAN): 9780071244541
Издательство: McGraw-Hill
Цена: 2604 р.
Наличие на складе: Нет в наличии.
Описание: "Johansson's Global Marketing, 4/e", utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author's rich international experience, help students move from concept to application. Most International Marketing books have 6-7 separate chapters up front that discuss the legal and regulatory, political, and cultural environments before they begin to discuss global market entry. Johansson presumes that the students have a basic appreciation of these environments and begins the market entry discussion after 3 introductory chapters. The orientation of this text is more managerial and less descriptive. This text is used both as the first course in the undergraduate level and in MBA level courses.
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Marketing management: knowledge and skills

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0073137634 ISBN-13(EAN): 9780073137636
Издательство: McGraw-Hill
Цена: 10031 р.
Наличие на складе: Нет в наличии.
Описание: "Marketing Management, 8/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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Marketing management: knowledge and skills

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0071107223 ISBN-13(EAN): 9780071107228
Издательство: McGraw-Hill
Цена: 3079 р.
Наличие на складе: Нет в наличии.
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Preface to marketing management

Автор: Peter
Название: Preface to marketing management
ISBN: 007296216X ISBN-13(EAN): 9780072962161
Издательство: McGraw-Hill
Цена: 5455 р.
Наличие на складе: Нет в наличии.
Описание: "Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase several texts.
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Preface to marketing management

Автор: Peter
Название: Preface to marketing management
ISBN: 0071116354 ISBN-13(EAN): 9780071116350
Издательство: McGraw-Hill
Цена: 2129 р.
Наличие на складе: Нет в наличии.
Описание: This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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