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Business Marketing, Dwyer

Business Marketing

Автор: Dwyer
Название:  Business Marketing   (Деловой маркетинг)
Издательство: McGraw-Hill
Классификация:
Продажи и маркетинг

ISBN: 0073529907
ISBN-13(EAN): 9780073529905
ISBN: 0-07-352990-7
ISBN-13(EAN): 978-0-07-352990-5
Обложка/Формат: Hardback
Страницы: 704 pages, ill
Вес: 1.431 кг.
Дата издания: 25/01/2008
Язык: ENG
Издание: 4 rev ed
Иллюстрации: Ill
Размер: 261 x 210 mm, 1415 grams
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Connecting strategy, relationships, and learning
Рейтинг:
Поставляется из: Англии
Описание: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Описание: Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Цена: 1495 р.
Наличие на складе: Нет в наличии.
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Small Business Marketing For Dummies, 2nd Edition

Автор: Barbara Findlay Schenck
Название: Small Business Marketing For Dummies, 2nd Edition
ISBN: 0764578391 ISBN-13(EAN): 9780764578397
Издательство: Wiley
Цена: 1231 р.
Наличие на складе: Нет в наличии.
Описание: Proven marketing techniques for small businesses of any kind Small Business Marketing For Dummies, Second Edition is the small business owner's road map to successful marketing. Packed with savvy tips and easy--to--implement action steps, this street--smart guide arms readers with the ammunition to survive and thrive in the war for profits and market share. Fully 25 percent of the book has been revised to emphasize affordable marketing plans and solutions, including a new chapter on quick--fix, low--cost marketing tactics. Updated material includes new information on Internet marketing, sizing up the competition, developing advertising strategies, direct mail, and do--it--yourself marketing. With five million small businesses in America and more starting up every day, competition is fierce. Small Business Marketing For Dummies, Second Edition gives entrepreneurs the marketing know--how to stay ahead of the pack. Barbara Findlay Schenck (Bend, OR) has spent more than 25 years guiding the marketing programs for organizations ranging from Fortune 500 firms to small businesses. She and her husband are cofounders of Mandala Communication, an advertising agency.
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The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work

Автор: Tom Antion
Название: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work
ISBN: 047171870X ISBN-13(EAN): 9780471718703
Издательство: Wiley
Цена: 1231 р.
Наличие на складе: Нет в наличии.
Описание: Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing upop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

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Business-to-Business Marketing

Автор: Brennan R et al
Название: Business-to-Business Marketing
ISBN: 141291969X ISBN-13(EAN): 9781412919692
Издательство: Sage Publications
Цена: 7881 р.
Наличие на складе: Поставка под заказ.
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Business-to-Business Marketing

Автор: Brennan R et al
Название: Business-to-Business Marketing
ISBN: 1412919703 ISBN-13(EAN): 9781412919708
Издательство: Sage Publications
Цена: 2373 р.
Наличие на складе: Поставка под заказ.
Описание: Is there really a difference between business-to-business(B2B) marketing and consumer marketing? This work helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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European Business and Marketing: Second Edition

Автор: Harris P & McDonald F
Название: European Business and Marketing: Second Edition
ISBN: 0761966048 ISBN-13(EAN): 9780761966043
Издательство: Sage Publications
Цена: 8356 р.
Наличие на складе: Поставка под заказ.
Описание: The second edition of European Business and Marketing is published at the beginning of the new millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with
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Business-to-Business Marketing: Third Edition

Автор: Morris M et al
Название: Business-to-Business Marketing: Third Edition
ISBN: 0803959648 ISBN-13(EAN): 9780803959644
Издательство: Sage Publications
Цена: 6362 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
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Advances In Business Marketing & Purchasing Volume 7

Автор: Woodside
Название: Advances In Business Marketing & Purchasing Volume 7
ISBN: 0762301880 ISBN-13(EAN): 9780762301881
Издательство: Elsevier Science
Цена: 6541 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
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The Business Marketing Course: Managing in Complex Networks, 2nd Edition

Автор: David Ford, Lars-Erik Gadde
Название: The Business Marketing Course: Managing in Complex Networks, 2nd Edition
ISBN: 0470034505 ISBN-13(EAN): 9780470034507
Издательство: Wiley
Цена: 3959 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
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Managing Business Interfaces / Marketing and Engineering Issues in the Supply Chain and Internet Domains

Автор: Chakravarty Amiya K., Eliashberg Jehoshua
Название: Managing Business Interfaces / Marketing and Engineering Issues in the Supply Chain and Internet Domains
ISBN: 038724378X ISBN-13(EAN): 9780387243788
Издательство: Springer
Цена: 8469 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Integration is an important and practical matter in globalized commerce. This book provides summary as well as thoughts in managing business interfaces. Through eleven invited chapters, it brings together the developments in research related to product development, supply chain management, e-business operations, and field studies.
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Creative marketing for new product and new business development

Название: Creative marketing for new product and new business development
ISBN: 9812772189 ISBN-13(EAN): 9789812772183
Издательство: World Scientific Publishing
Цена: 5726 р.
Наличие на складе: Поставка под заказ.
Описание: New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.
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Make Your Business Survive and Thrive! - 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based

Автор: Huff
Название: Make Your Business Survive and Thrive! - 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based
ISBN: 0470051426 ISBN-13(EAN): 9780470051429
Издательство: Wiley
Цена: 1231 р.
Наличие на складе: Нет в наличии.
Описание: If you`re an entrepreneur, or you`re just thinking of starting a business, this work shows small businesses how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources.
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