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Building great customer experiences, Shaw, Colin Ivens, John
Building great customer experiences

Автор: Shaw, Colin Ivens, John
Название:  Building great customer experiences
Издательство: Springer
Классификация:
Деловая стратегия
Продажи и маркетинг

ISBN: 0333990137
ISBN-13(EAN): 9780333990131
ISBN: 0-333-99013-7
ISBN-13(EAN): 978-0-333-99013-1
Обложка/Формат: Hardback
Страницы: 240
Вес: 0.508 кг.
Дата издания: 13.09.2002
Язык: ENG
Издание: First
Иллюстрации: Illustrations
Размер: 24.59 x 15.85 x 1.88 cm
Читательская аудитория: Tertiary education (us: college)
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations.
Описание: This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success.
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Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 2463 р.
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Building Technology Transfer within Research Universities

Автор: Allen
Название: Building Technology Transfer within Research Universities
ISBN: 0521876532 ISBN-13(EAN): 9780521876537
Издательство: Cambridge Academ
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Цена: 7187 р.
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Storyscapes: How to Design Immersive Customer Experiences, Shape Perceptions, and Drive Behavior

Автор: Legorburu Gaston, McColl Darren
Название: Storyscapes: How to Design Immersive Customer Experiences, Shape Perceptions, and Drive Behavior
ISBN: 1118823281 ISBN-13(EAN): 9781118823286
Издательство: Wiley
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Цена: 2199 р.
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Winning the Customer: Revenue-Building Marketing Strategies from a Top NFL Cmo

Автор: Imbriano Lou
Название: Winning the Customer: Revenue-Building Marketing Strategies from a Top NFL Cmo
ISBN: 0071775269 ISBN-13(EAN): 9780071775267
Издательство: McGraw-Hill
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Цена: 1671 р.
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Описание:

Build Customer Relationships and Win Big Revenue

"Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers' trust and grow your revenues, I suggest you read "Winning the Customer" and you will win."
--Bob Reynolds, President & CEO, Putnam Investments

"Lou Imbriano rescues the word 'winning' from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying 'no, ' it's all there . . . lazy, unmotivated people, this is not for you. . . ."
--Steve Levy, ESPN SportsCenter anchor

"Imbriano definitely made his mark in the NFL and now he's an MVP again with his new book, "Winning the Customer." Lou's down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read "Winning the Customer.""
--Michael O'Hara Lynch, Head of Global Sponsorship, Visa

"At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers."

About the Book:

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue--perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.

Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In "Winning the Customer," Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with youRelationship Architecture: how to connect with customers in meaningful ways and create "memorable moments" The Revenue Game: how to build revenue instead of selling concepts

Throughout the book, you'll find Lou's dynamic personal stories drawn right from his years of real-world business experience. He's learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. "Winning the Customer" shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.

Filled with practical information and written in Lou's inimitable conversational style, "Winning the Customer" is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

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The Customer Culture Imperative: A Leader`S Guide To Building A Customer-Centric Culture That Drives Superior Performance

Автор: Brown
Название: The Customer Culture Imperative: A Leader`S Guide To Building A Customer-Centric Culture That Drives Superior Performance
ISBN: 0071821147 ISBN-13(EAN): 9780071821148
Издательство: McGraw-Hill
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Цена: 1671 р.
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Building great customer experiences

Автор: Shaw, Colin Ivens, John
Название: Building great customer experiences
ISBN: 1403939497 ISBN-13(EAN): 9781403939494
Издательство: Springer
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Цена: 3079 р.
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Описание: With the use of compelling examples and case studies, the author in this text examines building and delivering great customer experiences.

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Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

Автор: Inghilleri Leonardo, Solomon Micah
Название: Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
ISBN: 0814415385 ISBN-13(EAN): 9780814415382
Издательство: McGraw-Hill
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Цена: 1495 р.
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Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
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Цена: 1847 р.
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Customer Service Training 101: Quick and Easy Techniques That Get Great Results

Автор: Evenson Renee
Название: Customer Service Training 101: Quick and Easy Techniques That Get Great Results
ISBN: 0814416411 ISBN-13(EAN): 9780814416419
Издательство: McGraw-Hill
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Цена: 1583 р.
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Описание: Your service team may represent the first, last, or only interaction point between your customers and your company. This book presents proven techniques for creating unforgettable customer experiences. It covers every aspect of face-to-face, phone, Internet, and self-service customer relations.

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Customer Service Management Training 101: Quick and Easy Techniques That Get Great Results

Автор: Evenson Renee
Название: Customer Service Management Training 101: Quick and Easy Techniques That Get Great Results
ISBN: 0814417159 ISBN-13(EAN): 9780814417157
Издательство: McGraw-Hill
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Цена: 1583 р.
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The Apple Experience: The Secrets of Delivering Insanely Great Customer Service

Автор: Gallo Carmine, Gallo
Название: The Apple Experience: The Secrets of Delivering Insanely Great Customer Service
ISBN: 0071793208 ISBN-13(EAN): 9780071793209
Издательство: McGraw-Hill
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Цена: 1583 р.
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The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization

Автор: Robert Spector
Название: The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization
ISBN: 0471702862 ISBN-13(EAN): 9780471702863
Издательство: Wiley
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Цена: 1319 р.
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Описание: A new "how-to" version of a customer service classic First published in 1995, The Nordstrom Way has consistently been one of the bestselling backlist books on customer service, with over 100,000 copies sold. This new book replaces The Nordstrom Way with an even more practical guide to becoming the "Nordstrom" of your industry. It is designed for customer service managers and trainers, who will find it an invaluable resource for designing their own training programs. Through training exercises, hiring questionnaires, and customer service development tools, the authors not only explain the principles of the world's best customer service company they help you implement them in your organization. The Nordstrom Way to Customer Service Excellence will help any organization focus on customer needs, follow-up, and ensure customer satisfaction in every transaction. Robert Spector (Seattle, WA) is a professional speaker and writer whose work has appeared in Women's Wear Daily, the Wall Street Journal, the New York Times, and USA Today. Patrick McCarthy (Seattle, WA) retired from Nordstrom after more than 30 years of service. He was one of the top-performing salespeople in the company.

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