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Film Marketing, Finola Kerrigan

Film Marketing

Автор: Finola Kerrigan
Название:  Film Marketing
Издательство: Elsevier Science
Продажи и маркетинг
Средства массовой информации и связи

ISBN: 0750686839
ISBN-13(EAN): 9780750686839
ISBN: 0-7506-8683-9
ISBN-13(EAN): 978-0-7506-8683-9
Обложка/Формат: Paperback
Страницы: 276
Вес: 0.544 кг.
Дата издания: 03.09.2009
Язык: ENG
Иллюстрации: Illustrations
Размер: 24.13 x 18.80 x 1.78 cm
Читательская аудитория: Tertiary education (us: college)
Поставляется из: Англии
Описание: Focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. This book also highlights other successful film industries, such as Korea, Nigeria and India.

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Market Leader Third Edition Marketing

Название: Market Leader Third Edition Marketing
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Market-Driven Management 3/e

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Название: Market-Driven Management 3/e
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Marketing Technology as a Service: Proven Techniques that Create Value

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
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Develop Your Marketing Skills

Автор: Richardson Neil, Gosnay Ruth
Название: Develop Your Marketing Skills
ISBN: 0749462248 ISBN-13(EAN): 9780749462246
Издательство: Kogan Page
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Описание: "Develop Your Marketing Skills" is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, "Develop Your Marketing Skills" is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

Offensive Marketing

Автор: Warren Keegan
Название: Offensive Marketing
ISBN: 0750674598 ISBN-13(EAN): 9780750674591
Издательство: Taylor&Francis
Цена: 4069 р.
Наличие на складе: Нет в наличии.
Описание: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.Additional Information:Professional & Scholarly BIC:KMP Sales & marketing 


Marketing 3.0: From Products to Customers to the Human Spirit

Автор: Kotler Philip
Название: Marketing 3.0: From Products to Customers to the Human Spirit
ISBN: 0470598824 ISBN-13(EAN): 9780470598825
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Analysis for marketing planning

Автор: Lehmann, Donald R. Winer, Russell S.
Название: Analysis for marketing planning
ISBN: 0071263632 ISBN-13(EAN): 9780071263634
Издательство: McGraw-Hill
Цена: 5499 р.
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Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.

Total relationship marketing

Автор: Gummesson, Evert
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ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
Цена: 3849 р.
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Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Цена: 4949 р.
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Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Marketing communications

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ISBN: 1844801217 ISBN-13(EAN): 9781844801213
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Описание: Covering different areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing, this book is intended for undergraduates and postgraduates studying for a marketing degree or qualification. It presents the theory and practice through a range of case material and vignettes.

Essentials of global marketing

Автор: Hollensen, Sven
Название: Essentials of global marketing
ISBN: 0273717847 ISBN-13(EAN): 9780273717843
Издательство: Pearson Education
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Foundat.S   Foundations of Marketing

Автор: Jonathan Groucutt
Название: Foundat.S Foundations of Marketing
ISBN: 1403903271 ISBN-13(EAN): 9781403903273
Издательство: Macmillan ELT
Цена: 6628 р.
Наличие на складе: Нет в наличии.
Описание: This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework.
Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses.


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