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Marketing strategy Six-Volume Set, Cadogan, John

Marketing strategy Six-Volume Set

Автор: Cadogan, John
Название:  Marketing strategy Six-Volume Set   (Маркетинговая стратегия)
Издательство: Sage Publications
Продажи и маркетинг

ISBN: 1848601174
ISBN-13(EAN): 9781848601178
ISBN: 1-84860-117-4
ISBN-13(EAN): 978-1-84860-117-8
Обложка/Формат: Hardcover
Страницы: 2456
Вес: 0.797 кг.
Дата издания: 23.04.2009
Язык: ENG
Иллюстрации: Illustrations
Размер: 234 x 156
Читательская аудитория: Professional & vocational
Поставляется из: Англии
Описание: Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This title imposes an order on the burgeoning marketing strategy literature. It presents core thematic topics, and fresh areas of interest.

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Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
Цена: 2749 р.
Наличие на складе: Нет в наличии.
Описание: Providing a modern, self-contained exposition of the theory of algebraic function fields, this work introduces VD Goppa`s algebraic-geometric codes. It also includes a decoding algorithm for these codes as well as a discussion of their subfield subcodes and trace codes. It is useful to students in algebraic geometry and coding theory.

Marketing Strategy

Автор: Mercer D S
Название: Marketing Strategy
ISBN: 0761958762 ISBN-13(EAN): 9780761958765
Издательство: Sage Publications
Цена: 2966 р.
Наличие на складе: Нет в наличии.
Описание: Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis.

Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can be applied to marketing planning and strategy. The first part of the book covers the different techniques of environmental analysis and long-range forecasting, and examines their relationship with marketing and strategy.

The second part demonstrates their application to the marketing planning process, leading to the development of so-called robust strategies. A range of 'generic' robust strategies, i.e. key marketing strategies for long-term business survival and success, such as branding and relationship management, conclude the book.


Marketing Management and Strategy

Автор: Peter Doyle
Название: Marketing Management and Strategy
ISBN: 0273693980 ISBN-13(EAN): 9780273693987
Издательство: Pearson Education
Цена: 3796 р.
Наличие на складе: Нет в наличии.
Описание: A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

International Marketing Strategy

Автор: Frank Bradley
Название: International Marketing Strategy
ISBN: 0273686887 ISBN-13(EAN): 9780273686880
Издательство: Pearson Education
Цена: 3469 р.
Наличие на складе: Нет в наличии.
Описание: Illustrating the full range of tasks facing the firm in today`s competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resour ces, 2nd Edition

Автор: Kotler
Название: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resour ces, 2nd Edition
ISBN: 0787996912 ISBN-13(EAN): 9780787996918
Издательство: Wiley
Цена: 4675 р.
Наличие на складе: Нет в наличии.

International marketing strategy

Автор: Doole, Isobel Lowe, Robin
Название: International marketing strategy
ISBN: 1844807630 ISBN-13(EAN): 9781844807635
Издательство: Cengage Learning
Цена: 7572 р.
Наличие на складе: Нет в наличии.

Marketing strategy masterclass

Автор: Fifield, Paul
Название: Marketing strategy masterclass
ISBN: 0750686316 ISBN-13(EAN): 9780750686310
Издательство: Elsevier Science
Цена: 3340 р.
Наличие на складе: Нет в наличии.
Описание: The very best business isn`t born out of hunches, macho tactical skirmishing or simply `being busy`, but is the product of careful calculation and understanding customers` needs, wants and aspirations. This `how to` book of marketing strategy focuses on doing what our customers want us to do, how they want it done.

Marketing strategy

Автор: Fifield, Paul
Название: Marketing strategy
ISBN: 0750656751 ISBN-13(EAN): 9780750656757
Издательство: Elsevier Science
Цена: 3163 р.
Наличие на складе: Нет в наличии.
Описание: Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between theory and practical know-how in an increasingly competitive environment, this book is useful for marketing practitioners, general managers and students alike.

Marketing strategy

Автор: Hartline, Michael Ferrell, O.c.
Название: Marketing strategy
ISBN: 032454426X ISBN-13(EAN): 9780324544268
Издательство: Cengage Learning
Цена: 6532 р.
Наличие на складе: Нет в наличии.
Описание: Offers an approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan. This book focuses on the integration and coordination of marketing decisions with other functional business decisions as the key to achieving an organization`s overall mission and vision.

Export marketing strategy

Автор: Zou, Shaoming Kim, Daekwon Cavusgil, Tamer
Название: Export marketing strategy
ISBN: 1606490087 ISBN-13(EAN): 9781606490082
Издательство: McGraw-Hill
Цена: 3079 р.
Наличие на складе: Нет в наличии.
Описание: Offers knowledge required for successful export marketing. This book addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion.

Marketing Strategy and Management

Автор: Michael J. Baker
Название: Marketing Strategy and Management
ISBN: 1403986274 ISBN-13(EAN): 9781403986276
Издательство: Palgrave
Цена: 4052 р.
Наличие на складе: Нет в наличии.
Описание: Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

Marketing strategy

Автор: Walker, Orville C. Mullins, John Boyd, Jr. Harper
Название: Marketing strategy
ISBN: 0071263918 ISBN-13(EAN): 9780071263917
Издательство: McGraw-Hill
Цена: 5247 р.
Наличие на складе: Нет в наличии.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This book helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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