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Facebook Marketing: Designing Your Next Marketing Campaign

Facebook Marketing: Designing Your Next Marketing Campaign

Автор: Levy Justin R.
Название:  Facebook Marketing: Designing Your Next Marketing Campaign   (Маркетинг Facebook: проектирование Вашей следующей маркетинговой кампании)
Издательство: Pearson Education
Классификация:
Электронная торговля
Продажи и маркетинг

ISBN: 0789743213
ISBN-13(EAN): 9780789743213
ISBN: 0-7897-4321-3
ISBN-13(EAN): 978-0-7897-4321-3
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.308 кг.
Дата издания: 2010/03/00
Язык: ENG
Издание: 2 rev ed
Иллюстрации: Illustrations
Размер: 22.86 x 15.95 x 1.14 cm
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: Designing Your Next Marketing Campaign. A targeted and detailed resource for Facebook - how to develop, use, and create awareness for a business - 100% revised and updated! This book is filled with case studies on how a business can use Facebook to market its products and services. It takes away the hassle of trial and error and allows you to plan your social marketing strategy using what has worked for others. You will discover each feature Facebook has to offer, including Facebook Applications, Facebook Connect, and Live Stream Box, and how to employ them as part of a dynamic campaign. Second edition.

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Facebook Marketing

Автор: Levy Justin
Название: Facebook Marketing
ISBN: 078974113X ISBN-13(EAN): 9780789741134
Издательство: Pearson Education
Цена: 3271 р.
Наличие на складе: Поставка под заказ.
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     Старое издание
Facebook Marketing: Leverage Social Media to Grow Your Business 1 Book Paperback (limp)

Автор: Steve Holzner
Название: Facebook Marketing: Leverage Social Media to Grow Your Business 1 Book Paperback (limp)
ISBN: 0789738023 ISBN-13(EAN): 9780789738028
Издательство: Pearson Education
Цена: 1368 р.
Наличие на складе: Поставка под заказ.
Описание: Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today's fastest-growing marketing opportunity! But traditional marketing methods won't work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today's smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility.

No matter what business you're in, you'll learn how to create bottom-up, "viral" Facebook marketing programs that achieve maximum results at minimum cost!*Crafting your Facebook profile for maximum impact*Getting into the Facebook community: crucial dos and don'ts*Joining the right Facebook Groups--or starting your own*Creating a Facebook blog that attracts paying customers*Promoting products and services with free Facebook Marketplace classifieds*Hosting your own Facebook events: from company picnics to concerts*Successfully advertising on Facebook, without overspending*Promoting your business within today's most popular Facebook applications*Tracking the results of your advertising*Using brand-new viral video marketing techniques *Driving even more Web traffic to your Facebook pages*Building your own Facebook applications Introduction 1 1 Targeting Your Profile 5 Welcome to Facebook Marketing 5 Welcome to Facebook 7 Getting Started with Facebook 8 The Profile Tab 12 Across the Top 13 The Search Bar 15 Name, Photo, Networks, and Status 18 The Mini-Feed Section 19 The Friends and Friends in Other Networks Sections 19 The Photos Section 21 The Groups Section 23 The Information Section 24 The Education and Work Section 24 The Gifts Section 25 The Wall Section 25 Editing Your Profile 25 Setting Profile Pr vacy 27 The Friends Tab 31 Searching for Friends 31 Managing Your Friends 33 Creating Friend Lists 35 The Inbox Tab 37 Reading Messages 38 Avoiding Spam 39 Reading Notifications 39 Composing Messages 40 Getting Help 41 2 Facebook Groups 45 Welcome to Facebook Groups 45 Messaging Your Members 46 A Word About Spam 46 Joining Facebook Groups 47 What Groups Are Available?47 Taking a Look at a Group 51 How Do I Join a Group? 54 Which Groups Can I Join?54 Creating Your Own Facebook Groups 55 Creating Your Group 57 Customizing Your Group 58 Inviting Friends to Join Your Group 61 Seeing Your New Group 65 Managing Your New Group 67 Deleting a Group 70 3 Creating Your Own Pages 71 Welcome to Facebook Pages 71 Pages from a Marketing Perspective 72 Viral Marketing with Pages 73 Page Authenticity 74 Finding Pages 75 Searching for Pages 76 Browsing Pages by Type 78 Browsing All Pages 79 Becoming a Fan of a Page 80 Examining a Page 83 Sharing a Page 85 Creating Your Own Page 88 Examining Your New Page 92 Editing Your Page 94 Updating Your Fans 98 Promoting Your Page 99 4 Hosting Your Own Facebook Events 101 Welcome to Facebook Events 101 All About Facebook Events 102 Checking Out Your Friends' Events 103 Taking a Look at an Event 104 The Information Section 106 The Description Section 107 The Other Information Section 109 The Photos,Video, and Posted Items Section 109 The Confirmed Guests Section 109 The Other Invites Section 109 The Wall 110 The Event Type and Admins Section 110 Adding an Event to Your Event List 110 Browsing for Events 113 Searching for Events 113 Creating an Event 115 Customizing an Event 117 Uploading the Image for the Event 118 Setting Event Options 118 Setting Event Access 119 Inviting People to Your Event 119 Seeing Your Event 122 Managing and Publicizing Your Event 124 Message All Guests 124 Invite People to Come 124 Edit Event 126 5 Introducing Advertising 129 Welcome to Advertising 129 News Feed Advertising with Posted Items 131 Posting Items from External Sites 131 Posting Items from Facebook 134 Posting

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Наличие на складе: Поставка под заказ.
Описание: With Facebook, an organization can market and promote their brand, products, or services via the network`s built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This book focuses on the strategies and tactics to lead your organization into the world of Facebook marketing.
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Facebook Marketing for Dummies

Автор: Dunay Paul, Krueger Richard
Название: Facebook Marketing for Dummies
ISBN: 0470923245 ISBN-13(EAN): 9780470923245
Издательство: Wiley
Цена: 1583 р.
Наличие на складе: Поставка под заказ.
Описание: Facebook Marketing For Dummies, 2nd Edition features 50% new or upated content, including coverage of the new universal "like" button and Open Graph. The book continues to focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she needs to lead their organization into the world of Facebook marketing. Topics covered include: Creating and administering your Page Developing a successful content strategy Using tools such as events, contests and polls to promote your Page Using the Open Graph to connect your Web site visitors through Facebook Integrating your Facebook marketing campaign with your other marketing campaigns through Facebook Connect, fan boxes and widgets Strategies for successful Facebook advertising campaigns Monitoring, measuring and adjusting your Facebook marketing campaigns
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Название: Email Marketing By the Numbers - How to Use the World`s Greatest Marketing Tool to Take Any Organization to the Next Level
ISBN: 0470122455 ISBN-13(EAN): 9780470122457
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ISBN: 0787996912 ISBN-13(EAN): 9780787996918
Издательство: Wiley
Цена: 5720 р.
Наличие на складе: Поставка под заказ.
Описание: * This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.
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Автор: Steve Holzner
Название: Facebook Marketing: Leverage Social Media to Grow Your Business 1 Book Paperback (limp)
ISBN: 0789738023 ISBN-13(EAN): 9780789738028
Издательство: Pearson Education
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Наличие на складе: Поставка под заказ.
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No matter what business you're in, you'll learn how to create bottom-up, "viral" Facebook marketing programs that achieve maximum results at minimum cost!*Crafting your Facebook profile for maximum impact*Getting into the Facebook community: crucial dos and don'ts*Joining the right Facebook Groups--or starting your own*Creating a Facebook blog that attracts paying customers*Promoting products and services with free Facebook Marketplace classifieds*Hosting your own Facebook events: from company picnics to concerts*Successfully advertising on Facebook, without overspending*Promoting your business within today's most popular Facebook applications*Tracking the results of your advertising*Using brand-new viral video marketing techniques *Driving even more Web traffic to your Facebook pages*Building your own Facebook applications Introduction 1 1 Targeting Your Profile 5 Welcome to Facebook Marketing 5 Welcome to Facebook 7 Getting Started with Facebook 8 The Profile Tab 12 Across the Top 13 The Search Bar 15 Name, Photo, Networks, and Status 18 The Mini-Feed Section 19 The Friends and Friends in Other Networks Sections 19 The Photos Section 21 The Groups Section 23 The Information Section 24 The Education and Work Section 24 The Gifts Section 25 The Wall Section 25 Editing Your Profile 25 Setting Profile Pr vacy 27 The Friends Tab 31 Searching for Friends 31 Managing Your Friends 33 Creating Friend Lists 35 The Inbox Tab 37 Reading Messages 38 Avoiding Spam 39 Reading Notifications 39 Composing Messages 40 Getting Help 41 2 Facebook Groups 45 Welcome to Facebook Groups 45 Messaging Your Members 46 A Word About Spam 46 Joining Facebook Groups 47 What Groups Are Available?47 Taking a Look at a Group 51 How Do I Join a Group? 54 Which Groups Can I Join?54 Creating Your Own Facebook Groups 55 Creating Your Group 57 Customizing Your Group 58 Inviting Friends to Join Your Group 61 Seeing Your New Group 65 Managing Your New Group 67 Deleting a Group 70 3 Creating Your Own Pages 71 Welcome to Facebook Pages 71 Pages from a Marketing Perspective 72 Viral Marketing with Pages 73 Page Authenticity 74 Finding Pages 75 Searching for Pages 76 Browsing Pages by Type 78 Browsing All Pages 79 Becoming a Fan of a Page 80 Examining a Page 83 Sharing a Page 85 Creating Your Own Page 88 Examining Your New Page 92 Editing Your Page 94 Updating Your Fans 98 Promoting Your Page 99 4 Hosting Your Own Facebook Events 101 Welcome to Facebook Events 101 All About Facebook Events 102 Checking Out Your Friends' Events 103 Taking a Look at an Event 104 The Information Section 106 The Description Section 107 The Other Information Section 109 The Photos,Video, and Posted Items Section 109 The Confirmed Guests Section 109 The Other Invites Section 109 The Wall 110 The Event Type and Admins Section 110 Adding an Event to Your Event List 110 Browsing for Events 113 Searching for Events 113 Creating an Event 115 Customizing an Event 117 Uploading the Image for the Event 118 Setting Event Options 118 Setting Event Access 119 Inviting People to Your Event 119 Seeing Your Event 122 Managing and Publicizing Your Event 124 Message All Guests 124 Invite People to Come 124 Edit Event 126 5 Introducing Advertising 129 Welcome to Advertising 129 News Feed Advertising with Posted Items 131 Posting Items from External Sites 131 Posting Items from Facebook 134 Posting

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Facebook Marketing: An Hour a Day

Автор: Treadaway Chris, Gallucci Giovanni, Smith Mari
Название: Facebook Marketing: An Hour a Day
ISBN: 0470569646 ISBN-13(EAN): 9780470569641
Издательство: Wiley
Цена: 1759 р.
Наличие на складе: Поставка под заказ.
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Facebook Marketing All-in-One For Dummies

Автор: Porterfield Amy
Название: Facebook Marketing All-in-One For Dummies
ISBN: 0470942304 ISBN-13(EAN): 9780470942307
Издательство: Wiley
Цена: 2199 р.
Наличие на складе: Поставка под заказ.
Описание: A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.
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Facebook Marketing

Автор: Levy Justin
Название: Facebook Marketing
ISBN: 078974113X ISBN-13(EAN): 9780789741134
Издательство: Pearson Education
Цена: 3271 р.
Наличие на складе: Поставка под заказ.
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