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Epica Book 23: Europe`s Best Advertising

Epica Book 23: Europe`s Best Advertising

Автор: Epica
Название:  Epica Book 23: Europe`s Best Advertising   (Книга Эпика 23: лучшее в рекламном бизнесе Европы)
Издательство: Thames & Hudson
Классификация:
Продажи и маркетинг

ISBN: 2884791086
ISBN-13(EAN): 9782884791083
ISBN: 2-88479-108-6
ISBN-13(EAN): 978-2-88479-108-3
Обложка/Формат: Hardcover
Страницы: 400
Вес: 2.04 кг.
Дата издания: 16.08.2010
Серия: Advertising, Graphic Design & Digital Design
Язык: ENG
Иллюстрации: Illustrations
Размер: 308 x 227 x 29
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Дополнительное описание:


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     Новое издание
Epica Book 23: Europe`s Best Advertising

Автор: Epica
Название: Epica Book 23: Europe`s Best Advertising
ISBN: 2884791086 ISBN-13(EAN): 9782884791083
Издательство: Thames & Hudson
Цена: 3702 р.
Наличие на складе: Невозможна поставка.
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Epica Book 24: Europe`s Best Advertising

Название: Epica Book 24: Europe`s Best Advertising
ISBN: 2884791094 ISBN-13(EAN): 9782884791090
Издательство: Thames & Hudson
Цена: 3702 р.
Наличие на складе: Поставка под заказ.
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     Старое издание
Epica Book 23: Europe`s Best Advertising

Автор: Epica
Название: Epica Book 23: Europe`s Best Advertising
ISBN: 2884791086 ISBN-13(EAN): 9782884791083
Издательство: Thames & Hudson
Цена: 3702 р.
Наличие на складе: Невозможна поставка.
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The Advertising Concept Book-2nd ed

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Цена: 1960 р.
Наличие на складе: Поставка под заказ.
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British Posters: Advertising, Art and Activism

Название: British Posters: Advertising, Art and Activism
ISBN: 1851776761 ISBN-13(EAN): 9781851776764
Издательство: Abrams
Цена: 1742 р.
Наличие на складе: Поставка под заказ.
Описание: Drawing on the V&A's wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson & Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground. Defying regular predictions of its demise, the poster in Britain has adapted itself within a changing technological environment. It has absorbed new directions in art and design and has met unfolding social and commercial challenges. British Posters considers these developments and looks at the varying platforms that posters occupy. As part of the living skin of our cities, posters have entered into conflicts over the content and control of public space. Behind closed doors we have welcomed posters into our homes, Blu-Tacked them to our bedroom walls and made collections of them. Today, in an age of digital media and viral communication, the poster remains an irresistible proposition.
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Epica 25: Europe`s Best Advertising

Название: Epica 25: Europe`s Best Advertising
ISBN: 2884791108 ISBN-13(EAN): 9782884791106
Издательство: Thames & Hudson
Цена: 3702 р.
Наличие на складе: Поставка под заказ.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
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Ogilvy on Advertising

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
Цена: 1161 р.
Наличие на складе: Поставка под заказ.
Описание: A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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Fashion and advertising

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Цена: 846 р.
Наличие на складе: Есть (2 шт.)
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This is Advertising

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Thames & Hudson
Цена: от 2174 до 2491 р.
Наличие на складе: Есть
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William Helburn

Автор: Helburn, William
Название: William Helburn
ISBN: 0500517657 ISBN-13(EAN): 9780500517659
Издательство: Thames & Hudson
Цена: от 3480 до 4670 р.
Наличие на складе: Есть (1 шт.)
Описание: William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Shock value and an unrelenting hunger for success helped Helburn to a pioneers share in the revolutionary era of advertising and his work would also appear on the editorial pages and covers of major magazines. As well as cars and cosmetics, Helburn shot Coca-Cola, Canada Dry, whiskies, clothing lines, airlines, jewelry, cigars and cigarettes. He worked with the top models of the day, from Dovima and Dorian Leigh to Jean Patchett and Barbara Mullen, to Jean Shrimpton and Lauren Hutton. William Helburn: Seventh and Madison is the first book to survey Helburns work. It gives readers a delicious taste of the vivid reality that the television series Mad Men seeks to evoke. Most of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburns life and work, and former colleagues Jerry Schatzberg, George Lois, Sunny Griffin and Ali McGraw offer insights into the lusty, creative spirit of William Helburn.
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Advertising

Автор: Stoklossa, Uwe
Название: Advertising
ISBN: 0500289093 ISBN-13(EAN): 9780500289099
Издательство: Thames & Hudson
Цена: от 2609 до 2983 р.
Наличие на складе: Есть
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Strategic Thinking for Advertising Creatives

Автор: Kavounas Taylor, Alice
Название: Strategic Thinking for Advertising Creatives
ISBN: 178067273X ISBN-13(EAN): 9781780672731
Издательство: Thames & Hudson
Цена: 1738 р.
Наличие на складе: Поставка под заказ.
Описание: Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking.
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10 Principles Of Advertising

Название: 10 Principles Of Advertising
ISBN: 1908126302 ISBN-13(EAN): 9781908126306
Издательство: ACC-distribution titles
Цена: 1756 р.
Наличие на складе: Поставка под заказ.
Описание: The popularity of the television series 'Mad Men' has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means "buying it". Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement.With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.
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Best of European Design and Advertising 2001

Название: Best of European Design and Advertising 2001
ISBN: 1856692841 ISBN-13(EAN): 9781856692847
Издательство: Thames & Hudson
Цена: 3049 р.
Наличие на складе: Поставка под заказ.
Описание: Bringing together the top awards from the 12 countries that represent the Art Directors Club of Europe, this book provides an archive of the best and most creative work being done in European advertising and design today. Award categories include print advertising and posters, television and cinema graphics, graphic design, packaging and promotion, and editorial, illustration and photography.
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Advertising for People Who Don`t Like Advertising

Автор: KesselsKramer
Название: Advertising for People Who Don`t Like Advertising
ISBN: 1780673205 ISBN-13(EAN): 9781780673202
Издательство: Thames & Hudson
Цена: 1128 р.
Наличие на складе: Поставка под заказ.
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