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Автор: Gosnay, Ruth Richardson, Neil
Название: Develop your marketing skills
ISBN: 0749453958 ISBN-13(EAN): 9780749453954
Издательство: Kogan Page
Цена: 854 р.
Наличие на складе: Поставка под заказ.
Описание: It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. This guide outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, and creating a marketing plan.