|Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, Williams Tim
Автор: Reigle J
Название: Positioning for Architecture and Design Firms
ISBN: 0470472251 ISBN-13(EAN): 9780470472255
Цена: 5720 р.
Наличие на складе: Поставка под заказ.
Описание: A guide for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients. The author guides the reader to address issues of firm identity, including an understanding of how to create the market positioning desired, using a series of hierarchical steps and decisions. The reader will learn from approximately 12 case studies of firm positioning that will be written from original research.
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