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What is Branding? (PB)

What is Branding? (PB)

Название:  What is Branding? (PB)   (Что такое брэндинг?)
Издательство: Rockport/Rotovision
Графический дизайн

ISBN: 2888931354
ISBN-13(EAN): 9782888931355
ISBN: 2-88893-135-4
ISBN-13(EAN): 978-2-88893-135-5
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.767 кг.
Дата издания: 31.08.2010
Язык: ENG
Иллюстрации: Illustrations (chiefly col.), ports. (some col.)
Размер: 220 x 170 x 22
Читательская аудитория: General (us: trade)
Поставляется из: Англии

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     Старое издание
What is Branding?

Название: What is Branding?
ISBN: 2940361452 ISBN-13(EAN): 9782940361458
Издательство: Rockport/Rotovision
Цена: 1694 р.
Наличие на складе: Невозможна поставка.
Описание: Explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, this work explains what makes them work, why they matter, and what can be learnt from them.

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Branding Terror

Автор: Breifuss Artur
Название: Branding Terror
ISBN: 1858946018 ISBN-13(EAN): 9781858946016
Издательство: Merrell
Цена: 2415 р.
Наличие на складе: Поставка под заказ.
Описание: Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group’s beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership and modus operandi, and a brief timeline of events. The group’s branding – the symbolism, colours and typography of its logo and flag – is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

Winkreative Design Stories: A Global View on Branding, Design and Publishing

Автор: Winkreative
Название: Winkreative Design Stories: A Global View on Branding, Design and Publishing
ISBN: 3899555104 ISBN-13(EAN): 9783899555103
Издательство: Gestalten
Цена: 3842 р.
Наличие на складе: Есть (2 шт.)
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.

Creative Personal Branding

Автор: Salenbacher, J?rgen
Название: Creative Personal Branding
ISBN: 906369315X ISBN-13(EAN): 9789063693152
Издательство: Thames & Hudson
Цена: 1303 р.
Наличие на складе: Поставка под заказ.

One to One

Автор: van Tongeren, Michel
Название: One to One
ISBN: 9063692641 ISBN-13(EAN): 9789063692643
Издательство: Thames & Hudson
Цена: 3049 р.
Наличие на складе: Поставка под заказ.

Touch Branding Cb

Название: Touch Branding Cb
ISBN: 9881889308 ISBN-13(EAN): 9789881889300
Издательство: ACC-distribution titles
Цена: 5720 р.
Наличие на складе: Поставка под заказ.

Fundamentals of Branding

Автор: Melissa Davis
Название: Fundamentals of Branding
ISBN: 2940373981 ISBN-13(EAN): 9782940373987
Издательство: Thames & Hudson
Цена: 2309 р.
Наличие на складе: Поставка под заказ.

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Автор: Marwick Alice E.
Название: Status Update: Celebrity, Publicity, and Branding in the Social Media Age
ISBN: 030020938X ISBN-13(EAN): 9780300209389
Издательство: Yale University Press
Цена: 923 р.
Наличие на складе: Поставка под заказ.

Go Logo: A Handbook to the Art of Global Branding

Название: Go Logo: A Handbook to the Art of Global Branding
ISBN: 1592535178 ISBN-13(EAN): 9781592535170
Издательство: Rockport/Rotovision
Цена: 1896 р.
Наличие на складе: Поставка под заказ.

Yes Logo: 40 Years of Branding, Design and Communication

Название: Yes Logo: 40 Years of Branding, Design and Communication
ISBN: 1906155372 ISBN-13(EAN): 9781906155377
Издательство: Black Dog publishing
Цена: 3080 р.
Наличие на складе: Нет в наличии.

Branding: Logos & Marks

Название: Branding: Logos & Marks
ISBN: 4931154174 ISBN-13(EAN): 9784931154179
Издательство: ACC-distribution titles
Цена: 3520 р.
Наличие на складе: Поставка под заказ.


Название: Branding
ISBN: 2880468051 ISBN-13(EAN): 9782880468057
Издательство: Rockport/Rotovision
Цена: 1355 р.
Наличие на складе: Поставка под заказ.
Описание: Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices. All the design groups who contributed to this book have achieved innovative and practical solutions to challenging briefs set by clients. Each chapter contains an introductory essay followed by images incorporating their initial sketches, design development, research materials and finished work. Several of the chapters also feature previously unpublished work. Extended picture captions and comments from a range of creatives involved also accompany the images, elucidating the processes and methodology used. Branding: From Brief to Finished Solution is the definitive resource for anyone involved in the branding process.

Branding Dl

Название: Branding Dl
ISBN: 288046563X ISBN-13(EAN): 9782880465636
Издательство: Rockport/Rotovision
Цена: 1691 р.
Наличие на складе: Поставка под заказ.
Описание: As consumers and designers are aware, branding is the key to effective marketing and can make or break companies and products. This exciting third title in the Digital-Lab series examines the world's most innovative branding projects, both big budget and small. Interviews with celebrated designers combine with enlightening feedback from their clients, to provide the reader with a new insight into the entire digital branding process from outline brief to finished design. Highly illustrated, designers featured include branding leaders such as Wolff Olins and Design Bridge. This modern look at branding will be an invaluable resource for everyone involved in design for the fast-moving marketplace.

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