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Search Engine Optimization for Dummies, Kent Peter

Search Engine Optimization for Dummies

Автор: Kent Peter
Название:  Search Engine Optimization for Dummies
Издательство: Wiley
Классификация:
Электронная торговля
Компьютерное программирование
Интернетовские языки

ISBN: 0470881046
ISBN-13(EAN): 9780470881040
ISBN: 0-470-88104-6
ISBN-13(EAN): 978-0-470-88104-0
Обложка/Формат: Paperback
Страницы: 456
Вес: 0.671 кг.
Дата издания: 05.11.2010
Язык: ENG
Издание: 4 rev ed
Иллюстрации: Illustrations
Размер: 234 x 187 x 22
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Search Engine Optimization For Dummies, 4th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of how do I get people to visit my site? Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options. Includes new and updated content on Bing; Googles new Caffeine search algorithm; localized search; Google Sidewiki; Google Real Time search; product searches on Amazon, eBay, and Craigslist; social networking, video search marketing, beating competitors, and hiring an SEO firm.
Дополнительное описание:       Search Engine Optimization For Dummies, 4th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential ques


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     Новое издание
Search Engine Optimization for Dummies

Автор: Kent Peter
Название: Search Engine Optimization for Dummies
ISBN: 1118336852 ISBN-13(EAN): 9781118336854
Издательство: Wiley
Цена: 1935 р.
Наличие на складе: Поставка под заказ.
Описание: Increase your online ranking with this beginner guide to SEO

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation managementDetails ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track resultsExplains how to use link popularity in order to boost rankingsZeroes in on advertising your site by using pay-per-click options

"Search Engine Optimization For Dummies, 5th Edition" is the fun and friendly place to start learning how to move your site to the top of the rankings.
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     Старое издание
Search engine optimization for dummies

Автор: Kent, Peter
Название: Search engine optimization for dummies
ISBN: 0470262702 ISBN-13(EAN): 9780470262702
Издательство: Wiley
Цена: 1759 р.
Наличие на складе: Поставка под заказ.
Описание: Why do some sites pop to the top when you search? How do you make yours one of them? This guide shows you how to get more visitors by getting more visibility for your Web site. It helps you to discover how to: plan a search engine strategy; build pages that offer visibility; and, make your site rank high with the important search engines.
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Search Engine Optimization For Dummies, 2nd Edition

Автор: Kent
Название: Search Engine Optimization For Dummies, 2nd Edition
ISBN: 0471979988 ISBN-13(EAN): 9780471979982
Издательство: Wiley
Цена: 1495 р.
Наличие на складе: Поставка под заказ.
Описание: You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can: gain greater visibility for your site; advance your position in the rankings; avoid techniques that cause search engines to bump your site to the end of the list; and, make pay-per-click advertising pay off.In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. "Search Engine Optimization For Dummies, 2nd Edition" shows you how to create a site that will pop to the top like a cork whenever people search for related products or serv ces.

It will help you: become familiar with search engines and search directories and find out which keywords work; build your site with techniques that search engines like and avoid the ones they don't; register your site with the top search systems and get it listed in directories; and, find out why links are important and see how to get other sites to link to yours.It also helps you: work with Google AdWords and Yahoo!; search, and explore the best and most economical ways to use pay-per-click advertising; and, discover the common mistakes that make Web sites invisible to search engines. There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. "Search Engine Optimization For Dummies, 2nd Edition" has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

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Search Engine Optimization For Dummies

Автор: Peter Kent
Название: Search Engine Optimization For Dummies
ISBN: 0764567586 ISBN-13(EAN): 9780764567582
Издательство: Wiley
Цена: 1495 р.
Наличие на складе: Поставка под заказ.
Описание: * A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic
* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages
* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks
* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important
* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking
* Companion Web site includes articles and links to important news and registration sites

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Search Engine Optimization All-in-One Desk Referen ce For Dummies(r)

Автор: Clay
Название: Search Engine Optimization All-in-One Desk Referen ce For Dummies(r)
ISBN: 0470379731 ISBN-13(EAN): 9780470379738
Издательство: Wiley
Цена: 2375 р.
Наличие на складе: Поставка под заказ.
Описание: Offers information on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. This book covers how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, and analyzing results.
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Search Engine Optimization for Dummies

Автор: Kent Peter
Название: Search Engine Optimization for Dummies
ISBN: 1118336852 ISBN-13(EAN): 9781118336854
Издательство: Wiley
Цена: 1935 р.
Наличие на складе: Поставка под заказ.
Описание: Increase your online ranking with this beginner guide to SEO

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation managementDetails ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track resultsExplains how to use link popularity in order to boost rankingsZeroes in on advertising your site by using pay-per-click options

"Search Engine Optimization For Dummies, 5th Edition" is the fun and friendly place to start learning how to move your site to the top of the rankings.
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Search engine optimization

Автор: Jones, Kristopher B.
Название: Search engine optimization
ISBN: 0470224487 ISBN-13(EAN): 9780470224489
Издательство: Wiley
Цена: 1759 р.
Наличие на складе: Поставка под заказ.
Описание: Demonstrates over 140 key search engine optimization techniques, including: analyzing your competition; researching and analyzing keywords; developing your link building skills; setting up blogs and communities; using Google Analytics; networking with Facebook and MySpace; boosting traffic with Digg and StumbleUpon; and, installing SEO plug-ins.
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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Автор: Jones Kristopher B.
Название: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
ISBN: 0470620757 ISBN-13(EAN): 9780470620755
Издательство: Wiley
Цена: 1935 р.
Наличие на складе: Поставка под заказ.
Описание: Organic search-engine placement, also referred to as search-engine optimization (SEO) is an ever-growing, powerful form and essential component of an effective internet marketing strategy. Most Web sites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing enormous costs. In order to decrease these costs as well as increase online visibility businesses are developing effective SEO strategies. For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, and more.
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Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money

Автор: Rognerud Jon, Rognerud Jon
Название: Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money
ISBN: 1599183927 ISBN-13(EAN): 9781599183923
Издательство: McGraw-Hill
Цена: 1759 р.
Наличие на складе: Поставка под заказ.
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Pay Per Click Search Engine Marketing For Dummies

Автор: Peter Kent
Название: Pay Per Click Search Engine Marketing For Dummies
ISBN: 0471754943 ISBN-13(EAN): 9780471754947
Издательство: Wiley
Цена: 1759 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Pay-per-click (PPC) advertising allows businesses to target their audiences precisely through keywords people type into a search engine; businesses only pay when people click on a link in their ad. The growing advertising revenue from PPC is now the largest segment of the online advertising market, with a 30 percent annual growth rate is behind the recent success of Google and Yahoo!; Microsoft recently entered the market with its own PPC service, MSN AdCenter. This book demystifies the sometimes confusing world of PPC and shows businesses how to maximize returns on PPC advertising. The topics covered include selecting among PPC providers (Google, Yahoo!, and MSN as well as lesser-known names such as FindWhat, Enhance, and Kanoodle), choosing the right keywords, writing effective ads, calculating return on investment, using PPC click tracing and conversion tracking tools, watching for click fraud, and harnessing advanced PPC techniques.
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Social Media Optimization for Dummies

Автор: Shreves Ric
Название: Social Media Optimization for Dummies
ISBN: 1119016096 ISBN-13(EAN): 9781119016090
Издательство: Wiley
Цена: 1759 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Learn to: Apply SEO tactics to social media Use social media to drive traffic to your website Build followers Increase engagement with customers Explore the secret to modern marketing You?€?re already on board with social media. Now you want
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Marketing Through Search Optimization

Автор: Michael And Salter
Название: Marketing Through Search Optimization
ISBN: 0750659793 ISBN-13(EAN): 9780750659796
Издательство: Elsevier Science
Цена: 2306 р.
Наличие на складе: Поставка под заказ.
Описание: Search engine placement has become a key task for those engaged in website marketing. This book explains why and how marketers can and must optimize sites for searchability from the outset. It describes how to optimize, for both local and international users. It uses tutorials to demonstrate how to steadily improve your site rankings.
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Web Design Optimization ...from Scratch: Proven Methods for Creating More Compelling Web Sites

Автор: Hunt Benjamin
Название: Web Design Optimization ...from Scratch: Proven Methods for Creating More Compelling Web Sites
ISBN: 0470616334 ISBN-13(EAN): 9780470616338
Издательство: Wiley
Цена: 2111 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Web Site Remedies: 50 Proven Tips to Improve Your Web Site Instantly, gives simple solutions for the most common web design challenges, and proves which quick fixes have the biggest impact on web site conversion rates. In it, the author analyzes 50 possible improvements and shows which ones deliver the greatest benefits through a series of over 100 real world experiments. This is the only book that gives the reader a complete toolkit of practical instant fixes for common web design and content problems, backed up with real evidence to show which have the biggest impact - helping the reader to know exactly where to focus their efforts for maximum results. Everyone's waking up to the massive benefits available by improving web site conversion rates, and everyone needs a guide. Whether a web site aims to sell products, promote a brand, gather information, or connect people, you'll discover dozens of ways to increase the sites success rates in minutes!
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition

Автор: Ash
Название: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition
ISBN: 0470610123 ISBN-13(EAN): 9780470610121
Издательство: Wiley
Цена: 2111 р.
Наличие на складе: Есть (1 шт.)
Описание: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on Web site usability. It covers how to prepare all types of content for testing, how to interpret results, seven common design mistakes, and much more. Included is a $25 gift card for Google AdWords. Landing page optimization is essential for profitable online marketing; this bestselling guide is fully updated with the latest information and case studies Shows how to use Googles Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a $25 Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Автор: Lutze
Название: The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
ISBN: 0470420901 ISBN-13(EAN): 9780470420904
Издательство: Wiley
Цена: 1671 р.
Наличие на складе: Поставка под заказ.
Описание: Helps readers understand how prospects and customers search for products and services on the Internet, and shows them, step-by-step, how to optimize their findability. This book also helps them learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time.
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Search engine marketing

Автор: Ramos, Andreas Cota, Stephanie
Название: Search engine marketing
ISBN: 0071597336 ISBN-13(EAN): 9780071597333
Издательство: McGraw-Hill
Цена: 1055 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales.
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