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When business meets culture, 

When business meets culture


Название:  When business meets culture
Издательство: Springer
Классификация:
Общие вопросы искусства

ISBN: 0230280161
ISBN-13(EAN): 9780230280168
ISBN: 0-230-28016-1
ISBN-13(EAN): 978-0-230-28016-8
Обложка/Формат: Hardback
Страницы: 272
Вес: 0.478 кг.
Дата издания: 30.11.2010
Язык: ENG
Иллюстрации: 39, 24 figures, 15 black & white tables
Размер: 223 x 142 x 24
Читательская аудитория: Professional & vocational
Подзаголовок: Ideas and experiences for mutual profit
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten cultures role as an economic developer.
Дополнительное описание: A Business Viewpoint - The Marketing of Culture - Designing a Strategy - Reinventing Operations - The Operational Structure - Who is the Client and What is the Service? - Finding and Using Money - Managing Talent - Insights from the Cultural Sector


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