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Guerrilla Advertising 2

Guerrilla Advertising 2

Автор: Lucas, Gavin
Название:  Guerrilla Advertising 2   (Искусство рекламы - 2)
Издательство: Thames & Hudson
Классификация:
Иллюстрация и прикладное искусство
Продажи и маркетинг

ISBN: 1856697479
ISBN-13(EAN): 9781856697477
ISBN: 1-85669-747-9
ISBN-13(EAN): 978-1-85669-747-7
Обложка/Формат: Paperback
Страницы: 192
Вес: 1.12 кг.
Дата издания: 01.09.2011
Серия: A Non Series Title
Язык: ENG
Иллюстрации: 285 colour illustrations
Размер: 300 x 230
Читательская аудитория: General (us: trade)
Основная тема: Advertising
Подзаголовок: More Unconventional Brand Communications
Рейтинг:
Поставляется из: Англии
Дополнительное описание: Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social medi


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Guerrilla Advertising (PB)

Автор: Gavin Lucas
Название: Guerrilla Advertising (PB)
ISBN: 1856694704 ISBN-13(EAN): 9781856694704
Издательство: Thames & Hudson
Цена: 2178 р.
Наличие на складе: Поставка под заказ.
Описание: Shows international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.
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The Advertising Concept Book-2nd ed

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Цена: 1960 р.
Наличие на складе: Поставка под заказ.
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British Posters: Advertising, Art and Activism

Название: British Posters: Advertising, Art and Activism
ISBN: 1851776761 ISBN-13(EAN): 9781851776764
Издательство: Abrams
Цена: 1742 р.
Наличие на складе: Поставка под заказ.
Описание: Drawing on the V&A's wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson & Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground. Defying regular predictions of its demise, the poster in Britain has adapted itself within a changing technological environment. It has absorbed new directions in art and design and has met unfolding social and commercial challenges. British Posters considers these developments and looks at the varying platforms that posters occupy. As part of the living skin of our cities, posters have entered into conflicts over the content and control of public space. Behind closed doors we have welcomed posters into our homes, Blu-Tacked them to our bedroom walls and made collections of them. Today, in an age of digital media and viral communication, the poster remains an irresistible proposition.
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Love at First Light: Smoker Romance in the Classic Age of Advertising

Название: Love at First Light: Smoker Romance in the Classic Age of Advertising
ISBN: 1853754404 ISBN-13(EAN): 9781853754401
Издательство: Carlton Books
Цена: 516 р.
Наличие на складе: Есть (1 шт.)
Описание: In days gone by, no movie star or pin-up would be caught dead without a cigarette. Smoking was sophisticated, exotic, sensual, decadent and, above all, romantic. Advertising liked to say that smoking was connected us with the opposite sex. "Love at First Light" celebrates the sexual play of the cigarette advertisment from the 20s to the 60s. From the corny to the slightly disturbing, sexual innuendo is never far away.
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Epica 25: Europe`s Best Advertising

Название: Epica 25: Europe`s Best Advertising
ISBN: 2884791108 ISBN-13(EAN): 9782884791106
Издательство: Thames & Hudson
Цена: 3702 р.
Наличие на складе: Поставка под заказ.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
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Ogilvy on Advertising

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
Цена: 1161 р.
Наличие на складе: Поставка под заказ.
Описание: A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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Wary Meyers` Tossed and Found: Unconventional Design from Cast-offs

Название: Wary Meyers` Tossed and Found: Unconventional Design from Cast-offs
ISBN: 1584798084 ISBN-13(EAN): 9781584798088
Издательство: Abrams
Цена: 1393 р.
Наличие на складе: Есть (1 шт.)
Описание: Offers a design strategy that saves you money, helps the planet and provides hours of DIY fun. This title shows you that with a little ingenuity and elbow grease, everything old becomes new again.
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Fashion and advertising

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Цена: 846 р.
Наличие на складе: Есть (2 шт.)
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This is Advertising

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Thames & Hudson
Цена: от 2174 до 2491 р.
Наличие на складе: Есть
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William Helburn

Автор: Helburn, William
Название: William Helburn
ISBN: 0500517657 ISBN-13(EAN): 9780500517659
Издательство: Thames & Hudson
Цена: от 3480 до 4670 р.
Наличие на складе: Есть (1 шт.)
Описание: William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Shock value and an unrelenting hunger for success helped Helburn to a pioneers share in the revolutionary era of advertising and his work would also appear on the editorial pages and covers of major magazines. As well as cars and cosmetics, Helburn shot Coca-Cola, Canada Dry, whiskies, clothing lines, airlines, jewelry, cigars and cigarettes. He worked with the top models of the day, from Dovima and Dorian Leigh to Jean Patchett and Barbara Mullen, to Jean Shrimpton and Lauren Hutton. William Helburn: Seventh and Madison is the first book to survey Helburns work. It gives readers a delicious taste of the vivid reality that the television series Mad Men seeks to evoke. Most of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburns life and work, and former colleagues Jerry Schatzberg, George Lois, Sunny Griffin and Ali McGraw offer insights into the lusty, creative spirit of William Helburn.
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Advertising for People Who Don`t Like Advertising

Автор: KesselsKramer
Название: Advertising for People Who Don`t Like Advertising
ISBN: 1780673205 ISBN-13(EAN): 9781780673202
Издательство: Thames & Hudson
Цена: 1128 р.
Наличие на складе: Поставка под заказ.
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Fashion Exposed: Graphics, Promotion and Advertising

Название: Fashion Exposed: Graphics, Promotion and Advertising
ISBN: 8492810777 ISBN-13(EAN): 9788492810772
Издательство: Prestel Publishing Limited
Цена: 3480 р.
Наличие на складе: Поставка под заказ.
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Eslanda: The Large and Unconventional Life of Mrs. Paul Robeson

Автор: Ransby Barbara
Название: Eslanda: The Large and Unconventional Life of Mrs. Paul Robeson
ISBN: 0300124341 ISBN-13(EAN): 9780300124347
Издательство: Yale University Press
Цена: 2310 р.
Наличие на складе: Поставка под заказ.
Описание:

Eslanda "Essie" Cardozo Goode Robeson lived a colorful and amazing life. Her career and commitments took her many places: colonial Africa in 1936, the front lines of the Spanish Civil War, the founding meeting of the United Nations, Nazi-occupied Berlin, Stalin's Russia, and China two months after Mao's revolution. She was a woman of unusual accomplishment--an anthropologist, a prolific journalist, a tireless advocate of women's rights, an outspoken anti-colonial and antiracist activist, and an internationally sought-after speaker. Yet historians for the most part have confined Essie to the role of Mrs. Paul Robeson, a wife hidden in the large shadow cast by her famous husband. In this masterful book, biographer Barbara Ransby refocuses attention on Essie, one of the most important and fascinating black women of the twentieth century.

Chronicling Essie's eventful life, the book explores her influence on her husband's early career and how she later achieved her own unique political voice. Essie's friendships with a host of literary icons and world leaders, her renown as a fierce defender of justice, her defiant testimony before Senator Joseph McCarthy's infamous anti-communist committee, and her unconventional open marriage that endured for over 40 years--all are brought to light in the pages of this inspiring biography. Essie's indomitable personality shines through, as do her contributions to United States and twentieth-century world history.
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