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Guerrilla Advertising 2

Guerrilla Advertising 2

Автор: Lucas, Gavin
Название:  Guerrilla Advertising 2   (Искусство рекламы - 2)
Издательство: Thames & Hudson
Классификация:
Иллюстрация и прикладное искусство
Продажи и маркетинг

ISBN: 1856697479
ISBN-13(EAN): 9781856697477
ISBN: 1-85669-747-9
ISBN-13(EAN): 978-1-85669-747-7
Обложка/Формат: Paperback
Страницы: 192
Вес: 1.108 кг.
Дата издания: 01.09.2011
Серия: A Non Series Title
Язык: ENG
Иллюстрации: 285 colour illustrations
Размер: 298 x 234 x 16
Читательская аудитория: General (us: trade)
Основная тема: Advertising
Подзаголовок: More Unconventional Brand Communications
Рейтинг:
Поставляется из: Англии
Описание: Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Дополнительное описание: Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social medi


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Склад Англия: 2шт.  
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Ориентировочная дата поставки: 17 июл 2017
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Guerrilla Advertising (PB)

Автор: Gavin Lucas
Название: Guerrilla Advertising (PB)
ISBN: 1856694704 ISBN-13(EAN): 9781856694704
Издательство: Thames & Hudson
Цена: 2178 р.
Наличие на складе: Поставка под заказ.
Описание: Shows international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.
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The Advertising Concept Book-2nd ed

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Цена: 1960 р.
Наличие на складе: Поставка под заказ.
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British Posters: Advertising, Art and Activism

Название: British Posters: Advertising, Art and Activism
ISBN: 1851776761 ISBN-13(EAN): 9781851776764
Издательство: Abrams
Цена: 1742 р.
Наличие на складе: Поставка под заказ.
Описание: Drawing on the V&A's wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson & Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground. Defying regular predictions of its demise, the poster in Britain has adapted itself within a changing technological environment. It has absorbed new directions in art and design and has met unfolding social and commercial challenges. British Posters considers these developments and looks at the varying platforms that posters occupy. As part of the living skin of our cities, posters have entered into conflicts over the content and control of public space. Behind closed doors we have welcomed posters into our homes, Blu-Tacked them to our bedroom walls and made collections of them. Today, in an age of digital media and viral communication, the poster remains an irresistible proposition.
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Epica 25: Europe`s Best Advertising

Название: Epica 25: Europe`s Best Advertising
ISBN: 2884791108 ISBN-13(EAN): 9782884791106
Издательство: Thames & Hudson
Цена: 3703 р.
Наличие на складе: Поставка под заказ.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
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Advertising

Автор: Stoklossa, Uwe
Название: Advertising
ISBN: 0500513406 ISBN-13(EAN): 9780500513408
Издательство: Thames & Hudson
Цена: 3049 р.
Наличие на складе: Поставка под заказ.
Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
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Fashion and advertising

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Цена: 846 р.
Наличие на складе: Есть (2 шт.)
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100 Ideas that Changed Advertising

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Thames & Hudson
Цена: 968 р.
Наличие на складе: Есть (1 шт.)
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The Advertising Concept Book

Автор: Barry, Pete
Название: The Advertising Concept Book
ISBN: 050051898X ISBN-13(EAN): 9780500518984
Издательство: Thames & Hudson
Цена: 1960 р.
Наличие на складе: Есть (3 шт.)
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This is Advertising

Автор: Williams, Eliza
Название: This is Advertising
ISBN: 1856696472 ISBN-13(EAN): 9781856696470
Издательство: Thames & Hudson
Цена: от 2174 до 2533 р.
Наличие на складе: Есть
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Advertising Postcards

Автор: Robert Reed
Название: Advertising Postcards
ISBN: 0764312375 ISBN-13(EAN): 9780764312373
Издательство: Schiffer
Цена: 2551 р.
Наличие на складе: Поставка под заказ.
Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
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Creative Advertising

Автор: Pricken, Mario
Название: Creative Advertising
ISBN: 0500287333 ISBN-13(EAN): 9780500287330
Издательство: Thames & Hudson
Цена: 2439 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
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Advertising for People Who Don`t Like Advertising.

Автор: KesselsKramer
Название: Advertising for People Who Don`t Like Advertising.
ISBN: 1856698254 ISBN-13(EAN): 9781856698252
Издательство: Thames & Hudson
Цена: 1738 р.
Наличие на складе: Поставка под заказ.
Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
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Creative Advertising

Название: Creative Advertising
ISBN: 0500284768 ISBN-13(EAN): 9780500284766
Издательство: Thames & Hudson
Цена: 2174 р.
Наличие на складе: Поставка под заказ.
Описание: Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
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