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Master Data Management in Practice, Cervo Dalton

Master Data Management in Practice

Автор: Cervo Dalton
Название:  Master Data Management in Practice
Издательство: Wiley
Классификация:
Продажи и маркетинг
Деловая математика и системы

ISBN: 0470910550
ISBN-13(EAN): 9780470910559
ISBN: 0-470-91055-0
ISBN-13(EAN): 978-0-470-91055-9
Обложка/Формат: Hardback
Страницы: 248
Вес: 0.456 кг.
Дата издания: 15.06.2011
Серия: Wiley corporate f&a
Язык: ENG
Иллюстрации: Illustrations
Размер: 227 x 163 x 24
Читательская аудитория: Professional & vocational
Подзаголовок: Achieving true customer mdm
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Expert guidance for Master Data Management (MDM) implementation Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show organizations how to implement Master Data Management (MDM) within their business model to create a more quality controlled approach for sucessfully managing and maintaining their customer master data. This book focuses on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices. Designed for data management professionals and data management consulting firms Addresses the aspects of defining the underlying scope, approach, architecture, and objectives necessary for the planning and execution of a Customer MDM initiative Provides the practical insight, guidance, questions, and examples related to the implementation of the four foundational Customer MDM disciplines: Data Governance, Data Stewardship, Data Quality Management, and Data Access Management Packed with helpful tables, graphs, and charts, Master Data Management in Practice discusses current concepts and future implications associated to Customer MDM, revealing a logical order toward the planning, implementation, and ongoing management of solid Customer MDM practices.
Описание: ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts.
Дополнительное описание:


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Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Цена: 3167 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
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Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Цена: 4382 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
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Автор: Aaker, David A
Название: Strategic market management
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
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Наличие на складе: Есть у поставщика.Поставка под заказ.
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Автор: Unhelkar
Название: The Art of Agile Practice
ISBN: 1439851182 ISBN-13(EAN): 9781439851180
Издательство: Taylor&Francis
Цена: 5279 р.
Наличие на складе: Поставка под заказ.
Описание: Addressing the growing popularity of Agile software development, this book begins by identifying the challenges currently facing organizations in terms of their development and maintenance approaches. It presents a comprehensive Composite Agile Method and Strategy as a carefully constructed combination of process elements. The book creates and applies relevant metrics and measurements to the entire CAMS lifecycle?opening up the possibility of improving estimations by project managers. It includes figures, case studies, and tables that illustrate key concepts.
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Название: The Theory and Practice of Revenue Management
ISBN: 1402077017 ISBN-13(EAN): 9781402077012
Издательство: Springer
Цена: 22253 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.
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Название: Marketing management in practice
ISBN: 0750689633 ISBN-13(EAN): 9780750689632
Издательство: Elsevier Science
Цена: 2306 р.
Наличие на складе: Поставка под заказ.
Описание: Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
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Автор: Berson, Alex Dubov, Larry
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ISBN: 0072263490 ISBN-13(EAN): 9780072263497
Издательство: McGraw-Hill
Цена: 3343 р.
Наличие на складе: Поставка под заказ.
Описание: Enables businesses to create and foster valuable relationships between customers and the enterprise. This book helps CIOs to IT managers to learn the processes and technologies for designing and implementing customer-centric transformation capabilities, including customer data integration solutions known as customer hubs.
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Название: Master Data Management,
ISBN: 0123742250 ISBN-13(EAN): 9780123742254
Издательство: Elsevier Science
Цена: 3538 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: The key to a successful MDM initiative isn`t technology or methods, its people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect. This book presents a comprehensive roadmap that you can adapt to any MDM project. It emphasizes the critical goal of maintaining and improving data quality.
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Автор: R?gnier-P?castaing
Название: Master Data Management
ISBN: 3642113990 ISBN-13(EAN): 9783642113994
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Название: Cim Revision Cards Marketing Management In Practice X 6
ISBN: 0750668628 ISBN-13(EAN): 9780750668620
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Цена: 3846 р.
Наличие на складе: Поставка под заказ.
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Название: The Theory and Practice of Revenue Management
ISBN: 0387243763 ISBN-13(EAN): 9780387243764
Издательство: Springer
Цена: 12319 р.
Наличие на складе: Есть у поставщика.Поставка под заказ.
Описание: The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.
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Название: CIM Marketing Management in Practice Bundle
ISBN: 1856176487 ISBN-13(EAN): 9781856176484
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