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Integrated Advertising, Promotion and Marketing Communicatio

Integrated Advertising, Promotion and Marketing Communicatio

Автор: Clow Kenneth
Название:  Integrated Advertising, Promotion and Marketing Communicatio
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 0273753355
ISBN-13(EAN): 9780273753353
ISBN: 0-273-75335-5
ISBN-13(EAN): 978-0-273-75335-3
Обложка/Формат: Mixed media product
Вес: 0.859 кг.
Дата издания: 27.04.2011
Издание: Global ed of 5th rev
Размер: 275 x 215 x 15
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: США
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  Новое издание
Integrated Advertising, Promotion, and Marketing Communications

Автор: Kenneth Clow
Название: Integrated Advertising, Promotion, and Marketing Communications
ISBN: 1292093633 ISBN-13(EAN): 9781292093635
Издательство: Pearson Education
Цена: 3647 р.
Наличие на складе: Нет в наличии.
Описание: Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

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  Старое издание
Integrated advertising, promotion, and marketing communications

Автор: Clow, Kenneth E. Baack, Donald
Название: Integrated advertising, promotion, and marketing communications
ISBN: 0132382091 ISBN-13(EAN): 9780132382090
Издательство: Pearson Education
Цена: 9274 р.
Наличие на складе: Нет в наличии.
Описание: For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

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Integrated Advertising, Promotion and Marketing Communications

Автор: Clow Kenneth E., Baack Donald E.
Название: Integrated Advertising, Promotion and Marketing Communications
ISBN: 0132538962 ISBN-13(EAN): 9780132538961
Издательство: Pearson Education
Цена: 3665 р.
Наличие на складе: Невозможна поставка.

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Integrated Advertising, Promotion and Marketing Communications: United States Edition 4 Book Paperback (limp)

Автор: Kenneth Clow
Название: Integrated Advertising, Promotion and Marketing Communications: United States Edition 4 Book Paperback (limp)
ISBN: 0136079423 ISBN-13(EAN): 9780136079422
Издательство: Pearson Education
Цена: 3221 р.
Наличие на складе: Нет в наличии.
Описание: For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Integrated Advertising, Promotion and Marketing Communications: Global Edition 4th edition - paper

Автор: Kenneth Clow
Название: Integrated Advertising, Promotion and Marketing Communications: Global Edition 4th edition - paper
ISBN: 0138157375 ISBN-13(EAN): 9780138157371
Издательство: Pearson Education
Цена: 3221 р.
Наличие на складе: Нет в наличии.
Описание: For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Integrated Advertising, Promotion and Marketing Communications

Автор: Clow Kenneth E., Baack Donald E.
Название: Integrated Advertising, Promotion and Marketing Communications
ISBN: 0273753282 ISBN-13(EAN): 9780273753285
Издательство: Pearson Education
Цена: 3403 р.
Наличие на складе: Нет в наличии.

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Strategic Integrated Marketing Communications

Автор: Kaufman, Alexander A. Hansen, Richard O.
Название: Strategic Integrated Marketing Communications
ISBN: 0750679808 ISBN-13(EAN): 9780750679800
Издательство: Taylor&Francis
Рейтинг:
Цена: 2991 р.
Наличие на складе: Поставка под заказ.

Описание: Integrated Marketing Communications (IMC) is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets.

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International Advertising and Communication

Автор: Sandra Diehl; Ralf Terlutter
Название: International Advertising and Communication
ISBN: 3835004557 ISBN-13(EAN): 9783835004559
Издательство: Springer
Рейтинг:
Цена: 9239 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Brand Media Strategy, 2nd Edition: Integrated Communications Planning in the Digital Era

Автор: Young Antony
Название: Brand Media Strategy, 2nd Edition: Integrated Communications Planning in the Digital Era
ISBN: 1137279567 ISBN-13(EAN): 9781137279569
Издательство: Springer
Рейтинг:
Цена: 1924 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Strategic Integrated Marketing Communications

Автор: Percy Larry
Название: Strategic Integrated Marketing Communications
ISBN: 0415822092 ISBN-13(EAN): 9780415822091
Издательство: Taylor&Francis
Рейтинг:
Цена: 2815 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Now in its second edition, Strategic Integrated Marketing Communications is the only IMC textbook with a strategic perspective to help you meet the challenges and goals of the organization. As an experienced top-level consultant, Percy writes with practicality, clarity and brevity, making this the perfect textbook of choice for shorter courses and learning professionals.

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Social communication in advertising

Автор: Leiss, William Kline, Stephen Jhally, Sut Botteril
Название: Social communication in advertising
ISBN: 0415966760 ISBN-13(EAN): 9780415966764
Издательство: Taylor&Francis
Рейтинг:
Цена: 2727 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.

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Handbook of strategic public relations and integrated communications

Автор: Caywood, Clarke L.
Название: Handbook of strategic public relations and integrated communications
ISBN: 0786311312 ISBN-13(EAN): 9780786311316
Издательство: McGraw-Hill
Цена: 3079 р.
Наличие на складе: Поставка под заказ.

Описание: A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.

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A Reader in Marketing Communications

Автор: Edited by Philip J Kitchen, Patrick de Pelsmacker,
Название: A Reader in Marketing Communications
ISBN: 0415356490 ISBN-13(EAN): 9780415356497
Издательство: Taylor&Francis
Цена: 2111 р.
Наличие на складе: Поставка под заказ.

Описание: Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

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Cim Revision Cards Marketing Communications

Автор: Gill Wood
Название: Cim Revision Cards Marketing Communications
ISBN: 0750682957 ISBN-13(EAN): 9780750682954
Издательство: Elsevier Science
Рейтинг:
Цена: 920 р.
Наличие на складе: Поставка под заказ.

Описание: Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section.

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Cim Coursebook 06/07 Marketing Communications

Автор: Chris Fill
Название: Cim Coursebook 06/07 Marketing Communications
ISBN: 0750680105 ISBN-13(EAN): 9780750680103
Издательство: Elsevier Science
Цена: 2229 р.
Наличие на складе: Невозможна поставка.

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Advertising and promotion: an integrated marketing communications perspective with powerweb

Автор: Belch
Название: Advertising and promotion: an integrated marketing communications perspective with powerweb
ISBN: 0073255963 ISBN-13(EAN): 9780073255965
Издательство: McGraw-Hill
Цена: 8095 р.
Наличие на складе: Поставка под заказ.

Описание: "Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.

The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

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Advertising and Promotion: An Integrated Marketing Communications Perspective, Global Edition

Автор: Belch, George E. Belch, Michael A.
Название: Advertising and Promotion: An Integrated Marketing Communications Perspective, Global Edition
ISBN: 0071314407 ISBN-13(EAN): 9780071314404
Издательство: McGraw-Hill
Цена: 4663 р.
Наличие на складе: Поставка под заказ.

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Advertising Communications & Promotion Management

Автор: Rossiter
Название: Advertising Communications & Promotion Management
ISBN: 0071155147 ISBN-13(EAN): 9780071155144
Издательство: McGraw-Hill
Рейтинг:
Цена: 4135 р.
Наличие на складе: Поставка под заказ.

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