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Selling: Building Partnerships, Weitz Barton A., Castleberry Stephen B., Tanner Jo
Selling: Building Partnerships

Автор: Weitz Barton A., Castleberry Stephen B., Tanner Jo
Название:  Selling: Building Partnerships
Издательство: McGraw-Hill
Классификация:
ISBN: 007338108X
ISBN-13(EAN): 9780073381084
ISBN: 0-07-338108-X
ISBN-13(EAN): 978-0-07-338108-4
Обложка/Формат: Hardback
Страницы: 490
Вес: 1.156 кг.
Дата издания: 20.10.2008
Язык: ENG
Издание: 7 rev ed
Иллюстрации: Illustrations
Размер: 25.65 x 20.32 x 2.54 cm
Читательская аудитория: Further/higher education
Рейтинг:
Поставляется из: Англии
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Selling: Building Partnerships

Автор: Castleberry
Название: Selling: Building Partnerships
ISBN: 0071315500 ISBN-13(EAN): 9780071315500
Издательство: McGraw-Hill
Рейтинг:
Цена: 4311 р.
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Selling: Building Partnerships

Автор: Castleberry
Название: Selling: Building Partnerships
ISBN: 0077861000 ISBN-13(EAN): 9780077861001
Издательство: McGraw-Hill
Рейтинг:
Цена: 15927 р.
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Selling: Building Partnerships

Автор: Weitz; Castleberry; Tanner
Название: Selling: Building Partnerships
ISBN: 0071215190 ISBN-13(EAN): 9780071215190
Издательство: McGraw-Hill
Рейтинг:
Цена: 3431 р.
Наличие на складе: Поставка под заказ.

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Building a winning sales force

Автор: Zoltners, Andris A. Sinha, Prabha K. Lorimer, Sall
Название: Building a winning sales force
ISBN: 0814410405 ISBN-13(EAN): 9780814410400
Издательство: McGraw-Hill
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Цена: от 2160 р.
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Winning the Customer: Revenue-Building Marketing Strategies from a Top NFL Cmo

Автор: Imbriano Lou
Название: Winning the Customer: Revenue-Building Marketing Strategies from a Top NFL Cmo
ISBN: 0071775269 ISBN-13(EAN): 9780071775267
Издательство: McGraw-Hill
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Цена: 1671 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Build Customer Relationships and Win Big Revenue

"Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers' trust and grow your revenues, I suggest you read "Winning the Customer" and you will win."
--Bob Reynolds, President & CEO, Putnam Investments

"Lou Imbriano rescues the word 'winning' from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying 'no, ' it's all there . . . lazy, unmotivated people, this is not for you. . . ."
--Steve Levy, ESPN SportsCenter anchor

"Imbriano definitely made his mark in the NFL and now he's an MVP again with his new book, "Winning the Customer." Lou's down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read "Winning the Customer.""
--Michael O'Hara Lynch, Head of Global Sponsorship, Visa

"At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers."

About the Book:

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue--perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.

Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In "Winning the Customer," Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with youRelationship Architecture: how to connect with customers in meaningful ways and create "memorable moments" The Revenue Game: how to build revenue instead of selling concepts

Throughout the book, you'll find Lou's dynamic personal stories drawn right from his years of real-world business experience. He's learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. "Winning the Customer" shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.

Filled with practical information and written in Lou's inimitable conversational style, "Winning the Customer" is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

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Million Dollar Referrals: The Secrets to Building a Perpetual Client List for a Seven-Figure Income

Автор: Weiss Alan
Название: Million Dollar Referrals: The Secrets to Building a Perpetual Client List for a Seven-Figure Income
ISBN: 0071769277 ISBN-13(EAN): 9780071769273
Издательство: McGraw-Hill
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Цена: 1407 р.
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Описание:

Build a million-dollar business out of untapped referrals

Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in "Million Dollar Referrals," he takes it to the next level, giving you the tools to leverage relationships with current clients--and grow your business exponentially. "Million Dollar Referrals" reveals Alan Weiss's powerful system for cultivating relationships and generating more business than you ever thought possible. Learn how to: Build sincere, trusting relationships with current and past clientsTailor your referral requests to the personality of the clientIdentify opportunities to communicate the value of your servicesStay in touch throughout the year--with everyoneBuild a repository of references, testimonials, and other referrals in writing (or on video)

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The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

Автор: Emerson Bj, Amos James, Emerson
Название: The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
ISBN: 0071799370 ISBN-13(EAN): 9780071799379
Издательство: McGraw-Hill
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Цена: 1583 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Selling: Building Partnerships

Автор: Castleberry Stephen Bryon
Название: Selling: Building Partnerships
ISBN: 0071314253 ISBN-13(EAN): 9780071314251
Издательство: McGraw-Hill
Рейтинг:
Цена: 3783 р.
Наличие на складе: Поставка под заказ.

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Building Models for Marketing Decisions

Автор: Leeflang
Название: Building Models for Marketing Decisions
ISBN: 079237813X ISBN-13(EAN): 9780792378136
Издательство: Springer
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Цена: 11164 р.
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Описание: Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making.

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Building Routes to Customers

Автор: Peter Raulerson; Jean-Claude Malraison; Antoine Le
Название: Building Routes to Customers
ISBN: 0387799508 ISBN-13(EAN): 9780387799506
Издательство: Springer
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Цена: 4080 р.
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Описание: Explains the powerful `Routes-to-Market` approach for driving profitable growth. This book shows how you can use RTM to determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service; and optimize your marketing mix and sales and distribution channels.

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The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters)

Автор: Napoletano Erika
Название: The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters)
ISBN: 1118134664 ISBN-13(EAN): 9781118134665
Издательство: Wiley
Рейтинг:
Цена: 1759 р.
Наличие на складе: Поставка под заказ.

Описание: You probably never thought you'd want to build an unpopular brand, but the rules for branding have changed Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles about the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out--learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediate graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life--become unpopular.

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Ultimate Guide to Link Building

Автор: Ward
Название: Ultimate Guide to Link Building
ISBN: 1599184427 ISBN-13(EAN): 9781599184425
Издательство: McGraw-Hill
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Цена: 1319 р.
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