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Brand Leadership, Aaker, David A.


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Цена: 2079р.
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Автор: Aaker, David A.   (Аакер)
Название:  Brand Leadership   (Лидерство бренда)
Издательство: Simon & Schuster
Классификация:
Экономика

ISBN: 0684839245
ISBN-13(EAN): 9780684839240
ISBN: 0-684-83924-5
ISBN-13(EAN): 978-0-684-83924-0
Обложка/Формат: Hardcover
Страницы: 368
Вес: 0.553 кг.
Дата издания: 20/04/2000
Язык: ENG
Размер: 24.59 x 16.26 x 2.77 cm
Поставляется из: США



Sula and ja

Автор: Banda-aaku, Ellen
Название: Sula and ja
ISBN: 9982241001 ISBN-13(EAN): 9789982241007
Издательство: Неизвестно
Рейтинг:
Цена: 2502 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Vitello Scratches a Car

Автор: Aakeson Kim Fupz, Bojesen Niels Bo
Название: Vitello Scratches a Car
ISBN: 1782690026 ISBN-13(EAN): 9781782690023
Издательство: Неизвестно
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Цена: 756 р.
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Описание: Vitello and his Mum have a new car. Well, nearly new, anyway. And mostly Mum`s.

Patchwork

Автор: Ellen Banda-Aaku
Название: Patchwork
ISBN: 0143527533 ISBN-13(EAN): 9780143527534
Издательство: Penguin Books Ltd
Цена: 584 р.
Наличие на складе: Поставка под заказ.

Brand Portfolio Strategy

Автор: Aaker
Название: Brand Portfolio Strategy
ISBN: 0743249380 ISBN-13(EAN): 9780743249386
Издательство: Simon & Schuster
Рейтинг:
Цена: 1940 р.
Наличие на складе: Поставка под заказ.

Описание: From the world`s premier thinker and bestselling author on brands, David Aaker, this text shows companies how to manage their brands to develop successful brand portfolios.

Managing Brand Equity

Автор: Aaker, David A.
Название: Managing Brand Equity
ISBN: 0029001013 ISBN-13(EAN): 9780029001011
Издательство: Simon & Schuster
Рейтинг:
Цена: 2426 р.
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Описание: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

Building Strong Brands

Автор: Aaker, David A.
Название: Building Strong Brands
ISBN: 002900151X ISBN-13(EAN): 9780029001516
Издательство: Simon & Schuster
Рейтинг:
Цена: 2079 р.
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Описание: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand.

A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.

Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed.

As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Vitello Carries a Knife

Автор: Aakeson Kim Fupz
Название: Vitello Carries a Knife
ISBN: 1782690050 ISBN-13(EAN): 9781782690054
Издательство: Неизвестно
Рейтинг:
Цена: 756 р.
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Описание: A charming, funny adventure with the irrepressible mischief-maker Vitello

Indian political theory

Автор: Rathore, Aakash Singh
Название: Indian political theory
ISBN: 1138240222 ISBN-13(EAN): 9781138240223
Издательство: Taylor&Francis
Рейтинг:
Цена: 12540 р.
Наличие на складе: Поставка под заказ.

Описание: At present, a nativist turn in Indian political theory can be observed. There is a general assumption that the indigenous thought to which researchers are supposed to be (re)turning may somehow be immediately visible by ignoring the colonization of the mind and polity. In such a conception of svaraj (which can be translated as ‘authentic autonomy’), the tradition to be returned to would be that of the indigenous elites. In this book, this concept of svaraj is defined as a thick conception, which links it with exclusivist notions of spirituality, profound anti-modernity, exceptionalistic moralism, essentialistic nationalism and purism. However, post-independence India has borne witness to an alternative trajectory: a thin svaraj. The author puts forward a workable contemporary ideal of thin svaraj, i.e. political, and free of metaphysical commitment. The model proposed is inspired by B.R. Ambedkar's thoughts, as opposed to the thick conception found in the works of M.K. Gandhi, KC Bhattacharya and Ramachandra Gandhi. The author argues that political theorists of Indian politics continue to work with categories and concepts alien to the lived social and political experiences of India's common man, or everyday people. Consequently, he emphasises the need to decolonize Indian political theory, and rescue it from the grip of western theories, and fascination with western modes of historical analysis. The necessity to avoid both universalism and relativism and more importantly address the political predicaments of ‘the people’ is the key objective of the book, and a push for a reorientation of Indian political theory. An interesting new interpretation of a contemporary ideal of svaraj, this analysis takes into account influences from other cultures and sources as well as eschews thick conceptions that stifle imaginations and imaginaries. This book will be of interest to academics in the fields of philosophy, political science, sociology, literature and cultural studies in general and contemporary political theory, South Asian and Indian politics and political theory in particular.

Vitello Wants a Dad

Автор: Aakeson Kim Fupz
Название: Vitello Wants a Dad
ISBN: 1782690042 ISBN-13(EAN): 9781782690047
Издательство: Неизвестно
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Цена: 756 р.
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Описание: Vitello never gets to see his dad and needs a decent one to show off to his friends. But where does one borrow a dad?

From political theory to political theology

Автор: Pг©ter Losonczi, Aak
Название: From political theory to political theology
ISBN: 1441117202 ISBN-13(EAN): 9781441117205
Издательство: Неизвестно
Рейтинг:
Цена: 22440 р.
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Описание: A collection of essays on religion and democracy which discusses the questions that characterize these debates at the points of their intersection within political theory, political theology and the philosophy of religion, and considers both the challenges and the prospects of this new era which, following Habermas, one may call post-secular.

Vitello Becomes a Businessman

Автор: Aakeson Kim Fupz
Название: Vitello Becomes a Businessman
ISBN: 1782690018 ISBN-13(EAN): 9781782690016
Издательство: Неизвестно
Рейтинг:
Цена: 756 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Vitello sets out to make a million pounds with the help of his friends Max and Harry, and the little squirt William.


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