Автор: John Gorham Название: Mastering Personal Finance ISBN: 023055301X ISBN-13(EAN): 9780230553019 Издательство: Springer Рейтинг: Цена: 3130.00 р. 4471.00-30% Наличие на складе: Есть (1 шт.) Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.
Название: Master S Mastering International Trade ISBN: 0333994612 ISBN-13(EAN): 9780333994610 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.
Автор: Anthony Davis Название: Master S Mastering Public Relations ISBN: 0230549306 ISBN-13(EAN): 9780230549302 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Поставка под заказ.
Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.
Автор: Askey Simon Название: Studying Law 4ed ISBN: 1137412682 ISBN-13(EAN): 9781137412683 Издательство: Springer Рейтинг: Цена: 3912.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Studying Law introduces students to the fundamental legal skills that they will need to successfully study the subject, such as case analysis, legislative interpretation, problem solving and essay writing, and to the core Law subjects themselves and the distinctions between them.
Название: Master S Mastering Marketing Management ISBN: 0333948971 ISBN-13(EAN): 9780333948972 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.
Название: Master S Mastering Business Communication ISBN: 0333335295 ISBN-13(EAN): 9780333335291 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Поставка под заказ.
Описание: L. A. WOOLCOTT and W. R. UNWIN are established authors of communication books for business. They were both Senior Lecturers at Windsor and Maidenhead College, England, for many years and have considerable teaching and business experience.
Автор: Judge, Stephen Название: Law Masters Business Law 4Ed ISBN: 0230575722 ISBN-13(EAN): 9780230575721 Издательство: Springer Рейтинг: Цена: 6427.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With its real-world business-orientated approach, Business Law has been fully updated in line with the Companies Act 2006, and also streamlined to address the needs of today`s student of this fascinating and fast-moving subject. Providing a salient introduction to law in a business context, this is a valuable learning companion.
Название: Master S Mastering Economic and Social History ISBN: 0333368045 ISBN-13(EAN): 9780333368046 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Поставка под заказ.
Описание: A concise, up-to-date introductory text for first examinations, covering the period from 1750 to the present day. The book includes a wide selection of source material in keeping with the current trends in history teaching.
Автор: Richard Gill Название: Master S Mastering English literature 3ed ISBN: 1403944881 ISBN-13(EAN): 9781403944887 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Поставка под заказ.
Описание: In the third edition of this comprehensive guide to the what and how of literary study, attention is paid to the details of literary language and a wide variety of examples is included. More emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama, and poetry.
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