Creative Management Change 9780631210689

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Название: Creative Management Change
Перевод названия: Изменение творческого управления
ISBN: 9780631210689
Издательство: Wiley
Классификация: ISBN-10: 0631210687
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.80 кг.
Дата издания: September 1999
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: This ground-breaking book provides an overview of key business topics for advanced students following a business studies course. In addition, it describes how readers can build a platform of understanding of conventional wisdom, and how to study that platform in order to discover new and potentially valuable ideas that depart from the supplied orthodox views. The basic premise of the book is that theory of business always has to be connected with personal discovery processes if it is to be applied effectively in practice. The approach has been extensively tested in the authors courses with international business students over a period of twenty years. It involves journeys of exploration using scanning methods and creative problem-solving. The journey takes the reader into business areas such as creativity, innovation, strategy, marketing, decision-making, leadership, economics and general change management. Readers can use the book for its authoritative overviews of many of the core components within the business studies curriculum. More advanced students or managers can apply the discovery processes to go beyond the limits of what they teach you at business school. There are, i
Дополнительное описание: Кол-во стр.: 240
Формат: 246 x 171
Дата издания: 1999
Страна: UK
Круг читателей: undergraduate; postgraduate; research, professional
Иллюстрации: Illustrations
Вес: 799
Серия: Manchester Business & Management S.

Creative Management Change,