Cosmetic Surgery: the Cutting Edge of Commercial Medicine In 9780813528595

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Название: Cosmetic Surgery: the Cutting Edge of Commercial Medicine In
Перевод названия: Косметическая хирургия
ISBN: 9780813528595
Издательство: Mare Nostrum (Eurospan)
Классификация:

Медицина: общие вопросы

Косметическая хирургия

ISBN-10: 0813528593
Обложка/Формат: Hardcover
Страницы: 240
Вес: 0.52 кг.
Дата издания: January 2001
Язык: English
Размер: 23.67 x 15.85 x 2.29 cm
Поставляется из: Англии
Описание: Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty trends, Sullivan looks at the social, psychological and economic rewards and penalties resulting from the way we look. Following an historical overview of the technological advances that made cosmetic surgery possible she explores the relationship between improved surgical techniques and the resulting increased demand. The book also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice and ambulatory surgery, and the consequences of commercialism on medical judgement. Finally, it reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and womens magazines that would promote patient demand.
Дополнительное описание: Кол-во стр.: 240
Формат: 234
Дата издания: 2001
Страна: USA
Круг читателей: undergraduate; postgraduate; research, professional
Иллюстрации: 6 illustrations
Вес: 522

Cosmetic Surgery: the Cutting Edge of Commercial Medicine In,