George E. Monahan Management Decision Making 9780521781183

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Автор: George E. Monahan
Название: Management Decision Making
Перевод названия: Принятие решений в управлении
ISBN: 9780521781183
Издательство: Cambridge Academ
Издательство: Cambridge University Press
Классификация: ISBN-10: 0521781183
Обложка/Формат: Mixed media product
Страницы: 752
Вес: 1.75 кг.
Дата издания: 17.08.2000
Язык: English
Издание: Di ban
Иллюстрации: 100 tables 158 exercises 258 figures
Размер: 25.35 x 19.53 x 4.57 cm
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: SPREADSHEET MODELING, ANALYSIS, AND APPLICATION
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Management Decision Making is a spreadsheet-based introduction to the tools and techniques of modern managerial decision making. The author shows how to formulate models in Microsoft Excel that can be used to analyse complex problems taken from all the functional areas of management, including finance, marketing, operations, and human resources. Throughout the book, the goal is to understand how business decisions are reached, what tradeoffs are made, and how outcomes depend on the underlying data. A broad range of analytical methods is discussed, including linear programming, integer linear programming, decision analysis, decision trees, queues, and Monte Carlo simulation. Included is a CD-ROM that contains the widely-used decision analysis software applications TreePlan and Crystal Ball. The book is aimed at students of business, economics and engineering, including those taking MBA courses. It will also be of great interest to business managers who want to learn more about practical spreadsheet modeling.
Дополнительное описание: Subject: Management / General management
Readership: management, economics, engineering
Level: graduate students, undergraduate students, professionals
Format: 247 x 174 mm 752pp 100 tables 158 exercises 258 figures
Chapter Titles: 1. The science of managerial decision making; Part I. Decision Making Using Deterministic Models: 2. Introduction to linear programming models; 3. Developing model formulation skills; 4. More advanced linear decision problems; 5. Output analysis I: small changes; 6. Output analysis II: large changes; 7. Integer linear programs; Part II. Decision Making Under Uncertainty: 8. Introduction to probability models; 9. Decision making under uncertainty; 10. Decision trees; 11. Management of congested service systems; 12. Monte Carlo simulation; Appendix - an Excel primer.

Management Decision Making, George E. Monahan