Brandscaping 9783764366742

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Автор: Riewold O
Название: Brandscaping
Перевод названия: Брэндскейпинг. Архитектура
ISBN: 9783764366742
Издательство: Birkhauser Verlag AG
Классификация:

Архитектурный облик и дизайн

Общественные здания: гражданские, коммерческие, промышленные и др.

ISBN-10: 3764366745
Обложка/Формат: Paperback
Страницы: 120
Вес: 0.52 кг.
Дата издания: December 1, 2002
Язык: English
Размер: 21.74 x 23.98 x 1.09 cm
Поставляется из: Германии
Описание: Architecture and design are now being used as a marketing tool to communicate brand images; this book looks at the status quo of Brandscaping. Brandscaping - the creation of a three-dimensional microcosm representing the brand - is increasingly becoming a characteristic part in the architecture of retail areas, shopping centres and showrooms. Rising to the challenge from e-commerce and the global competition for customers, companies, project developers, architects and interior architects are reacting with complex concepts that present the brand image, the encounter with the product as an object of desire, as a microcosm, an experience to be perceived through the senses. Using the latest technology and features from the entertainment industry, these real and tangible brand landscapes lay value on generating an emotional impact and range from standard shop systems to monumental theme parks. This book presents 15 international projects from the fields of architecture and interior architecture, including: Volkswagen AutoStadt, Wolfsburg; Niketown in London; the City Mall Sevens, Duesseldorf; the shopping centre at Leipzig railway station; the Showroom Qiora New York; the shop concept Superga in Italy; and the Migros supermarket chain in Switzerland. Concluding the volume is a documentation of the discussions that took place between image designers, architects and interior architects during a workshop.
Дополнительное описание: Кол-во стр.: 120
Формат: 240 x 120
Дата издания: 2002
Страна : Switzerland
Круг читателей: undergraduate; postgraduate; research, professiona
Иллюстрации: 130 illustrations, (100 colour )
Вес: 522

Brandscaping, Riewold O