Wally olins on brand 9780500511459

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Название: Wally olins on brand
Перевод названия: Волли олин о графическом дизайне
ISBN: 9780500511459
Издательство: Thames & Hudson
Классификация:

Промышленная эстетика и дизайн / прикладное искусство

Отрасли информационных услуг и услуг связи

ISBN-10: 0500511454
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.86 кг.
Дата издания: September 22, 2003
Язык: English
Размер: 23.42 x 17.17 x 2.82 cm
Поставляется из: Европейский союз
Описание: The author draws upon a lifetimes experience to reveal the way in which the most successful brands in the world triumph by making insiders believe in them and consumers buy into them. But now branding has moved so far beyond its commercial origins that consumer response has entered uncharted territory. Olins sets out the ground rules for branding success in the 21st century and explains why understanding the links between business, brand and consumer has never been so vital for commercial success. This guide covers all aspects of branding: how it works, how to make and sustain brands, how brands impact upon customers, companies, regions and nations and why all brands are vulnerable. It employs numerous examples, including global giants such as Nike, Shell, Coca Cola and MacDonalds, and a special case study of Volkswagen; it also illustrates logos, advertisements and the paraphenalia of modern commerce. Point-by-point guidelines show the way to branding success, including how to run a sevice brand and how to launch a worldwide programme. Olins offers an insiders look at our rapidly changing society, considering the impact of social conscience, environmental awareness and increased consumer input; his book will be an essential purchase for everyone in advertising, marketing and business.
Дополнительное описание: Кол-во стр.: 256
Формат: 229 x 166 x 25
Дата издания: 2003
Страна: UK
Круг читателей: general; academic, specialist; research, professional
Иллюстрации: 55 illustrations
Вес: 860