Название: Art of Promotion ISBN: 1592531865 ISBN-13(EAN): 9781592531868 Издательство: Rockport/Rotovision Цена: 2579.00 р. Наличие на складе: Поставка под заказ. Описание: For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details which that illustrate how to achieve the same effect "on the cheap." For professionals and students alike, this book offers creative ways to leverage the power of technology in design.
Описание: The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring fi lmmakers for whom shooting -second spots is the gateway to a career in fi lm. Featuring a host of newly commissioned interviews from top professionals in the fi eld, The Ad Makers provides the kind of behind-the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the fi lmmakers tell the stories behind the making of some of the worlds top commercials. Sure to fi nd a ready market with aspiring fi lmmakers or advertisers, this book gives the reader the knowledge and confi dence to get started.
Автор: Hudson Jennifer Название: Process: 50 product designs from concept to manufacture ISBN: 1856697258 ISBN-13(EAN): 9781856697255 Издательство: Thames & Hudson Рейтинг: Цена: 4290.00 р. Наличие на складе: Поставка под заказ.
Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
Автор: Hallgrimsson, Bjarki Название: Prototyping and Modelmaking for Product Design ISBN: 1856698769 ISBN-13(EAN): 9781856698764 Издательство: Laurence King Рейтинг: Цена: 3787.00 р. Наличие на складе: Поставка под заказ.
Описание: Building prototypes and models is an essential component of any design activity. This book illustrates how prototypes are used to help designers understand problems better, explore more imaginative solutions, investigate human interaction more fully and test functionality so as to de-risk the design process.
Автор: Milton, Alex Название: Research Methods for Product Design ISBN: 1780673027 ISBN-13(EAN): 9781780673028 Издательство: Laurence King Рейтинг: Цена: 4552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designers. It includes practical case studies and tutorials that will inform, inspire and help you to conduct product design research better. Product designers need a comprehensive understanding of research methods as their day-to-day work routinely involves them observing people, asking questions, searching for information, making and testing ideas, and ultimately generating 'solutions' to 'problems'. Manifest in the design process is the act of research. Huge technological advances in information, computing and manufacturing processes also offer enormous opportunities to product designers such as the development of 'intelligent' products and services, but at the same time raise important research questions that need to be dealt with. Product designers are, in many ways, best placed to address these challenges because of the manner in which they apply their design thinking to problems. This book demonstrates in a clear, highly visual and structured fashion how research methods can support product designers and help them address the very real issues the world currently faces in the 21st century.
Автор: Henry, Kevin Название: Drawing for Product Designers ISBN: 1856697436 ISBN-13(EAN): 9781856697439 Издательство: Laurence King Рейтинг: Цена: 4552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is both a practical and theoretical guide to the visualization techniques used by contemporary product designers, including freehand sketching, digital rendering, information graphics, and presentation skills. Hundreds of hand-drawn sketches and computer models have been specially created to demonstrate critical geometry and show how to develop sketches into finished illustrations. Practical tutorials give guidance in creating simple and complex forms, as well as rendering and providing context using scenarios and storyboards. Insightful case studies of leading designers illustrate the full range of different visualization options available.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
