For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era. Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity. Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of "Oomph." Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.
Описание: The 1930s they began somewhat unstylishly in the midst of a worldwide depression but ended as a dazzling and influential decade of haute couture. Influenced by the Bauhaus movement ("Form follow function") and the Art Deco trend, a coterie of brilliant designers set the tone for the times with an exciting new wave of provocative fashions. Here, in a handsome, painstakingly researched paper doll fashion book, noted artist and fashion authority Tom Tierney re-creates the exquisite inventions of the top couturiers: Schiaparelli, Lanvin, Vionnet, Molyneux, Chanel, Mainbocher, Worth, Paquin, and others. Rendered in glowing full color, the collection comprises two dolls and 32 meticulously detailed costumes, accurate down to the last nuance of fabric and fold. Suddenly out is the "boyish look" of the Roaring Twenties. It is a more seductive line. In the 30s, skirts take on a clinging fluidity, hats get smaller, gloves of every length are a la mode, and the backless evening gown makes a dramatic entrance. By 1933, Paris turns to Hollywood for inspiration and film stars Gloria Swanson, Joan Crawford, and Garbo are the new international fashion setters. (Tierney's dolls bear striking resemblances to the first two actresses.) Fashion connoisseurs will delight in this parade of stunning costumes, featuring a navy wool frock with sable-bordered cape-scarf and muff by Worth; an elegant gold lame evening gown with gathered peplum flounce by Lanvin; a Chanel creation of white tulle with sunburst stitching; Schiaparelli's "Chinese" taffeta cape and satin dress; and dozens of other inspiring designs. An informative text describes fabrics and accessories and lists the date of the creation and the designer's name. This charming, inexpensive haute-couture collection will appeal to paper doll enthusiasts, costume fanciers, fashion historians, and anyone interested in the fascinating 30s."
Описание: Period graphics cover wide variety of topics: amusements, children’s activities, women’s fashions, domestic and barnyard animals, eating, drinking, many more.
Описание: Over 140 different artists—John Held, Jr., Peter Arno and Rube Goldberg among them—capture the carefree charm of the Jazz Age in 864 black-and-white illustrations. Their subjects: a flapper wedding, a wild "Charleston," Babe Ruth, motoring, Charlie Chaplin, football, theater crowds, a ga
Автор: Brown-Blodgett Company Название: 100 Small Houses of the Thirties ISBN: 0486441318 ISBN-13(EAN): 9780486441313 Издательство: Dover Цена: 1235.00 р. Наличие на складе: Нет в наличии.
Описание: Elegant dresses and everyday wear for women, charming hats, attractive sailor suits for little boys and more.
Автор: Grafton Carol Название: Fashions of the Thirties CD-ROM and Book ISBN: 0486997456 ISBN-13(EAN): 9780486997452 Издательство: Dover Рейтинг: Цена: 2103.00 р. Наличие на складе: Нет в наличии.
