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Strategic Management for Travel and Tourism, Nigel Evans


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Автор: Nigel Evans
Название:  Strategic Management for Travel and Tourism
Перевод названия: Стратегическое управление для путешествия и туризма
ISBN: 9780750648547
Издательство: Taylor&Francis
Классификация:


ISBN-10: 0750648546
Обложка/Формат: Paperback
Страницы: 420
Вес: 0.77 кг.
Дата издания: 02.12.2002
Язык: English
Иллюстрации: 1, black & white illustrations
Размер: 24.89 x 18.69 x 2.29 cm
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Европейский союз
Описание: This text is designed for students studying strategy on travel and tourism courses. Whilst strategic management theory is generic, this text adapts and applies the theory to the needs of this particular industrial sector, thereby speaking the language of the Travel and Tourism student. In this text, the theory is contextualized by use of sector specific case studies from large scale business such as Air Tours, Marriot, Thomas Cook and South West Airlines. The text also focuses on smaller businesses with a specific focus at the end of most chapters. This text aims to meet the needs of TTH students, concentrating on specific, relevant areas and appreciating that this is a service-based sector. It also presents pedagogic features including objectives, review questions, illustrative case studies, longer case studies for seminar work and summaries.
Дополнительное описание: Кол-во стр.: 420
Формат: 246 x 189
Дата издания: 2002
Страна: UK
Круг читателей: research, professional
Вес: 920




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