Jackson, Kevin Building Reputational Capital 9780195161380

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Автор: Jackson, Kevin
Название: Building Reputational Capital
Перевод названия: Кевин Джексон: Построение капитала с репутацией
ISBN: 9780195161380
Издательство: Oxford Academ
Классификация:

Стратегическое планирование

ISBN-10: 0195161386
Обложка/Формат: Hardback
Страницы: 240
Вес: 0.51 кг.
Дата издания: 29.04.2004
Язык: English
Иллюстрации: numerous line drawings & tables
Размер: 166 x 242 x 21
Читательская аудитория: Corporate officers, human resource managers and public relations managers. Also, MBA management courses.
Подзаголовок: Strategies for integrity and fair play that improve the bottom line
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking
the high road--the only path that leads to lasting success.
Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firms reputation is a form of capital often neglected in the boardroom and overlooked in
conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to
e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firms leader must play, offers ways to
build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and
stewardship of the environment, employees, and the economy.
Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for
executives, managers, entrepreneurs, legal professionals, and corporate consultants.

Building Reputational Capital, Jackson, Kevin