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Mastering e-Business, 


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Цена: 1452.00р.   4750.00р.
Кол-во:
Наличие: Есть (2 шт.)
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Название:  Mastering e-Business
Перевод названия: e-бизнес
ISBN: 9780333968321
Издательство: Springer
Классификация:


ISBN-10: 0333968328
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.46 кг.
Дата издания: 22.03.2004
Серия: Palgrave masters series (business)
Язык: English
Иллюстрации: Illustrations
Размер: 23.57 x 15.80 x 1.73 cm
Читательская аудитория: Tertiary education (us: college)
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-business focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
Дополнительное описание: Кол-во стр.: 304
Формат: 234 x 160
Дата издания: 2004
Страна : UK
Круг читателей: general; academic, specialist
Вес: 457
Серия : Palgrave Masters Series (Business)




Business Vocabulary Builder Reference +CD

Автор: Emmerson Paul
Название: Business Vocabulary Builder Reference +CD
ISBN: 0230716849 ISBN-13(EAN): 9780230716841
Издательство: Macmillan ELT
Рейтинг:
Цена: 4234.00 р. 6048.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: A business vocabulary and practice course for students with an intermediate level of English or above. Specifically designed to help business English students enrich and expand their vocabulary, allowing them to express themselves more fluently and confidently in a professional context.

Essential Business Vocabulary Builder Student`s Book +CD Pack

Автор: Emmerson, Paul
Название: Essential Business Vocabulary Builder Student`s Book +CD Pack
ISBN: 0230407617 ISBN-13(EAN): 9780230407619
Издательство: Macmillan ELT
Рейтинг:
Цена: 4014.00 р. 5734.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Essential Business Vocabulary Builder is designed to help business English students enrich and expand their vocabulary, allowing them to express themselves more fluently and confidently in a professional context. The first part of the book is devoted to business topics, the second part to business skills, and the third part to word families.

Mastering Personal Finance

Автор: John Gorham
Название: Mastering Personal Finance
ISBN: 023055301X ISBN-13(EAN): 9780230553019
Издательство: Springer
Рейтинг:
Цена: 3130.00 р. 4471.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.

The Business Pre-Intermediate Student`s Book +CDD

Автор: Richardson, Karen Sydes, John Kavanagh, Marie Alli
Название: The Business Pre-Intermediate Student`s Book +CDD
ISBN: 0230021565 ISBN-13(EAN): 9780230021563
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: The Student`s Book Pack is built according to students` needs with key focuses on speaking, vocabulary and grammar. Case studies use true business scenarios and push students to develop their language and business skills. The DVD-ROM contains a wealth of extra material, including an interactive workbook and videos that feature business situations.

Essential Business Grammar Builder Book +CD

Название: Essential Business Grammar Builder Book +CD
ISBN: 140507048X ISBN-13(EAN): 9781405070485
Издательство: Macmillan ELT
Рейтинг:
Цена: от 3221.00 р.
Наличие на складе: Есть

Описание: This book for learners of business English contains 60 units of grammar explanations, authentic texts and quotations, an Audio CD and an answer key for all tests and exercises. This is the definitive companion for elementary to lower intermediate business English students and is perfect for self-study or for the classroom.

Master S   Mastering Business Communication

Название: Master S Mastering Business Communication
ISBN: 0333335295 ISBN-13(EAN): 9780333335291
Издательство: Springer
Рейтинг:
Цена: 4890.00 р.
Наличие на складе: Поставка под заказ.

Описание: L. A. WOOLCOTT and W. R. UNWIN are established authors of communication books for business. They were both Senior Lecturers at Windsor and Maidenhead College, England, for many years and have considerable teaching and business experience.

Master S   Mastering Globalization of Business

Название: Master S Mastering Globalization of Business
ISBN: 1403921490 ISBN-13(EAN): 9781403921499
Издательство: Springer
Рейтинг:
Цена: 4750.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty first century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Master S   Mastering English literature 3ed

Автор: Richard Gill
Название: Master S Mastering English literature 3ed
ISBN: 1403944881 ISBN-13(EAN): 9781403944887
Издательство: Springer
Рейтинг:
Цена: 4890.00 р.
Наличие на складе: Поставка под заказ.

Описание: In the third edition of this comprehensive guide to the what and how of literary study, attention is paid to the details of literary language and a wide variety of examples is included. More emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama, and poetry.

The Business Intermediate Student`s Book +CDD

Автор: Allison, John Emmerson, Paul Canham, Nick
Название: The Business Intermediate Student`s Book +CDD
ISBN: 1405083697 ISBN-13(EAN): 9781405083690
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: The Student`s Book Pack is built according to students` needs with key focuses on speaking, vocabulary and grammar. Case studies use true business scenarios and push students to develop their language and business skills. The DVD-ROM contains a wealth of extra material, including an interactive workbook and videos that feature business situations.

Master S   Mastering International Trade

Название: Master S Mastering International Trade
ISBN: 0333994612 ISBN-13(EAN): 9780333994610
Издательство: Springer
Рейтинг:
Цена: 4890.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Master S   Mastering Public Relations

Автор: Anthony Davis
Название: Master S Mastering Public Relations
ISBN: 0230549306 ISBN-13(EAN): 9780230549302
Издательство: Springer
Рейтинг:
Цена: 4890.00 р.
Наличие на складе: Поставка под заказ.

Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.

Get Ready for International Business 1 Student`s Book BEC

Название: Get Ready for International Business 1 Student`s Book BEC
ISBN: 0230447864 ISBN-13(EAN): 9780230447868
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: Get Ready for International Business helps pre-work students and those new to the world of work to use English in the workplace by exposing them to a variety of business and workplace situations and enabling them to practice using English creatively in simulated business contexts. This Student`s Book comes with supplementary BEC practice.


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