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Packaging makeovers


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Название:  Packaging makeovers
Перевод названия: Создание нового облика упаковки
ISBN: 9781592531103
Издательство: Rockport/Rotovision
Классификация:

ISBN-10: 1592531105
Обложка/Формат: Hardback
Страницы: 160
Вес: 1.00 кг.
Дата издания: 01.05.2005
Язык: English
Иллюстрации: 250 images
Размер: 28.85 x 23.67 x 1.83 cm
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Graphic makeovers for market change
Рейтинг:
Поставляется из: Англии
Описание: Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part - with vast ramifications - of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision as well as for the designer who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign such as outdated packaging, a change of focus or market or in the target customer etc, so that business people and designers can choose the right strategy for their products and audiences.
Дополнительное описание: Кол-во стр.: 160
Формат: 280 x 228
Дата издания: 2005
Страна : USA
Круг читателей: academic, specialist; research, professional
Иллюстрации: 250images




Print & Production Finishes CD+DVD Packaging

Автор: Loewy
Название: Print & Production Finishes CD+DVD Packaging
ISBN: 2888930560 ISBN-13(EAN): 9782888930563
Издательство: Rockport/Rotovision
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Цена: 3416.00 р.
Наличие на складе: Есть (1 шт.)
Описание: "Print and Production Finishes for CD and DVD Packaging" delves into the physical packaging for CDs and DVDs, exploring formats, bindings, casings, materials, textures and finishes. From movie to music packaging, the book explores the creative inspiration behind the package, including artwork, typography, materials, printing techniques and formats. It also goes into detail about practical considerations and restrictions, such as record company stipulations and the inclusion of essential materials and budgets.

Award-winning work from the last decade is presented, showing how designers have exploited the qualities of CD and DVD packaging to create highly collectible works of art, making it essential reading for anyone with an interest in this exciting area of design.

Packaging Makeovers

Название: Packaging Makeovers
ISBN: 159253399X ISBN-13(EAN): 9781592533992
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2579.00 р.
Наличие на складе: Поставка под заказ.

Описание: Designs use many tactics to grab attention. This book takes readers through various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on.

Packaging Design

Автор: van Uffelen, Chris
Название: Packaging Design
ISBN: 303768139X ISBN-13(EAN): 9783037681398
Издательство: Thames & Hudson
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Цена: 4942.00 р.
Наличие на складе: Поставка под заказ.

Описание: Product packaging is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it.

CD-ART: Innovation in CD Packaging Design

Автор: Charlotte Rivers
Название: CD-ART: Innovation in CD Packaging Design
ISBN: 2888930137 ISBN-13(EAN): 9782888930136
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2151.00 р.
Наличие на складе: Поставка под заказ.

Описание: The best-selling CD-Art captures the finest CD cover and packaging design from around the world, and provides an international showcase of innovative work. This timely updated version of the original hardcover book looks at developments in the music industry today, and includes new work produced for the growing download market.

Color Management for Packaging

Название: Color Management for Packaging
ISBN: 2940361673 ISBN-13(EAN): 9782940361670
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 5313.00 р.
Наличие на складе: Поставка под заказ.

Описание: Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.

Designer`s Packaging Bible

Название: Designer`s Packaging Bible
ISBN: 2888931702 ISBN-13(EAN): 9782888931706
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2275.00 р.
Наличие на складе: Поставка под заказ.

Описание: Now available in paperback, The Designer's Packaging Bible is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client's brief, within the constraits of a pressing deadline and a strict budget. Packed with inspiring work from the world's leading designers. The Designer's Packaging Bible includes fascinating examples of groundbreaking designs. Designed for quick reference, each image is used at a large size with an extended caption providing the key feature of the design. Covering a broad range of designs, the book includes examples of packaging for books, brochures, magazines, food and drink, CDs, DVDs, promotional items, and many more. The aim of this book is to inspire and show what can be achieved if you think outside the box.

Handmade Packaging Workshop

Автор: Wiles, Rachel
Название: Handmade Packaging Workshop
ISBN: 0500290571 ISBN-13(EAN): 9780500290576
Издательство: Thames & Hudson
Рейтинг:
Цена: 2797.00 р.
Наличие на складе: Поставка под заказ.

Описание: Handmade Packaging Workshop explores innovation, design and the beautiful aesthetic of handmade packaging. Packed with tutorials, case studies, inspirational work and profiles of practitioners, the book follows a logical learning structure, beginning with an understanding of tools and materials, through inspirational examples from successful designers, to a final section with tutorials on the skills needed to execute packaging design as well as advice on how to set yourself up as a professional. Sections two and three form the main focus of the book, comprising a host of case studies that are organized by type of packaging element, whether labels, boxes or bags, or recycled and reusable elements such as fabrics and wraps. Within each case study, icons and captions identify whether the packaging has been handmade from scratch, hand-finished, contains handmade elements, or simply draws on the handmade aesthetic. The final section offers tutorials that show the reader how to create a repeat pattern, a box template, screenprint labels, and so on. In addition, profiles and interviews offer an understanding of the challenges faced by industry professionals.

Boxed and labelled: 2: new approaches to packaging design

Название: Boxed and labelled: 2: new approaches to packaging design
ISBN: 3899553780 ISBN-13(EAN): 9783899553789
Издательство: Gestalten
Рейтинг:
Цена: 6353.00 р.
Наличие на складе: Поставка под заказ.

Описание: The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign - as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design - all of which address a longing for truthfulness. One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an Ah, just like grandma used to make! reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product's connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed and Labelled 2 are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today.

Best Practices for Graphic Designers, Packaging

Название: Best Practices for Graphic Designers, Packaging
ISBN: 1592538134 ISBN-13(EAN): 9781592538133
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 4554.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction. With more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference.

Structural Packaging

Автор: Jackson, Paul
Название: Structural Packaging
ISBN: 1856697533 ISBN-13(EAN): 9781856697538
Издательство: Laurence King
Рейтинг:
Цена: 3034.00 р.
Наличие на складе: Поставка под заказ.

Описание: "...a rare delight; a quite surprising array of oddly-shaped box designs, with a shape for almost every occasion and product." - Art Box

"...this book gives the reader an understanding of the underlying principles of package construction and the confidence to have a go at creating ideal product packaging from scratch" - Art Box

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design.

It teaches a simple 'net' construction system - a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened - which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6-10 creative examples of packaging designs made using the principles outlined in the preceding chapter.

Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs.

Presents a unique system for creating strong 3D packaging
- Explains over 70 forms with clear instructions and advice, and gives the reader technical knowledge to create countless others
- One of a series of three titles on paper engineering by Paul Jackson: the other titles are Promotional Materials (Spring 2013) and 3D Pop-ups (Spring 2014)
- Follow up to the best-selling Folding Techniques for Designers

Also available from Paul Jackson:
Folding Techniques
Complete Pleats
Cut and Fold Paper Textures
Cut and Fold Techniques for Pop-Up Designs
Cut and Fold Techniques for Promotional Materials
How to Make Repeat Patterns


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