Описание: During the past few years, the global environment has been increasingly causing revolutionary, disruptive innovation changes in traditional industries, corporations and business models. Traditional approaches to strategy are proving to be inadequate to deal with these changes, and those who want to survive and succeed in the highly competitive global economy urgently need more dynamic, innovative and holistic approaches to strategy and strategic management. The major focus of this book is to provide new strategic management approaches and tools to enable capabilities for rapid, discontinuous organizational innovation and change. For both advanced students and business managers, it presents a well-balanced combination of leading-edge theory supported by published articles of prominent scholars, and case studies & examples, all designed to substantiate a new strategic mindset, innovative tools, and practical applications for significantly increased innovative capabilities. Among the topics covered in the book are innovative business models, open-sourcing, mobile enterprise, industry-inflection, systemic strategy approaches, R&D structures outside the organization, innovation effectiveness tools, networked incubation, customer knowledge cooption, communities of new value creation, and innovative strategy leadership.
Автор: Burgelman, Robert A. Christensen, Clayton M. Wheel Название: Strategic management of technology and innovation ISBN: 0071263292 ISBN-13(EAN): 9780071263290 Издательство: McGraw-Hill Рейтинг: Цена: 9436.00 р. Наличие на складе: Поставка под заказ.
Описание: Strategic Management of Technology and Innovation. This book uses a combination of text, readings and cases to bring to life the latest business research into technology and innovation.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
