Alan Weiss How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner 9780787955137

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Автор: Alan Weiss
Название: How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
Перевод названия: Установление уникального бренда в консультировании: методика, приводящая к успеху.
ISBN: 9780787955137
Издательство: Wiley
Классификация: ISBN-10: 0787955132
Обложка/Формат: Hardcover
Страницы: 224
Вес: 0.64 кг.
Дата издания: 09.11.2001
Язык: English
Иллюстрации: Ill.
Размер: 24.28 x 17.88 x 1.96 cm
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: As an experienced consultant, youll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss - an internationally recognized expert in consulting and marketing - this essential resource, the second book in The Ultimate Consultant series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you Number One in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. Alan Weiss should be branded as The Consultants Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. Hes right on the mark in terms of what consultants typically dont do and certainly need to do to succeed. - William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI).
Дополнительное описание: Кол-во стр.: 224
Формат: 246 x 186
Дата издания: 2001
Илюстрации: Illustrations
Вес: 624
Круг читателей: undergraduate; postgraduate

How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner, Alan Weiss