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Customer Relationship Management, Michael J. Cunningham



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Автор: Michael J. Cunningham
Название:  Customer Relationship Management
Издательство: Wiley
Классификация:
Продажи и маркетинг

ISBN: 1841122130
ISBN-13(EAN): 9781841122137
ISBN: 1-84112-213-0
ISBN-13(EAN): 978-1-84112-213-7
Обложка/Формат: Paperback
Страницы: 130
Вес: 0.134 кг.
Дата издания: March 25, 2002
Серия: Expressexec s.
Иллюстрации: Ill.
Размер: 172 x 124 x 10
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Fast track route to developing world class customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the worlds most successful businesses, including Cisco and EMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique businesesource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the worlds smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Дополнительное описание: Кол-во стр.: 130
Формат: 172 x 124
Дата издания: 2002
Илюстрации: Illustrations
Вес: 134
Круг читателей: general; undergraduate; postgraduate; research, professional





Customer Relationship Management

Автор: Knox Et Al
Название: Customer Relationship Management
ISBN: 0750656778 ISBN-13(EAN): 9780750656771
Издательство: Elsevier Science
Рейтинг:
Цена: 5231 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents a strategic framework for successful customer relationship management (CRM) policy. This book covers five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It is useful for those who want to know how to develop and measure CRM within an organization.

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 3761 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

Customer Relationship Management / Organizational and Technological Perspectives

Автор: Rajola Federico
Название: Customer Relationship Management / Organizational and Technological Perspectives
ISBN: 3540440011 ISBN-13(EAN): 9783540440017
Издательство: Springer
Рейтинг:
Цена: 8882 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

Customer Relationship Management, 2e

Автор: Buttle, F.
Название: Customer Relationship Management, 2e
ISBN: 1856175227 ISBN-13(EAN): 9781856175227
Издательство: Taylor&Francis
Рейтинг:
Цена: 4283 р.
Наличие на складе: Поставка под заказ.

Описание: Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. This book includes case examples that illustrate CRM in practice.

Collaborative Customer Relationship Management

Автор: Kracklauer
Название: Collaborative Customer Relationship Management
ISBN: 3540002278 ISBN-13(EAN): 9783540002277
Издательство: Springer
Рейтинг:
Цена: 9817 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies.

New managem nt concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Harvard business review on customer relationship management

Автор: Harvard Business Review
Название: Harvard business review on customer relationship management
ISBN: 1578516994 ISBN-13(EAN): 9781578516995
Издательство: McGraw-Hill
Рейтинг:
Цена: 1566 р.
Наличие на складе: Поставка под заказ.

Описание: Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

Customer relationship management

Автор: Anderson, Kristin Kerr, Carol J.
Название: Customer relationship management
ISBN: 0071379541 ISBN-13(EAN): 9780071379540
Издательство: McGraw-Hill
Рейтинг:
Цена: 1462 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

Customer Relationship Management

Автор: Kumar
Название: Customer Relationship Management
ISBN: 364220130X ISBN-13(EAN): 9783642201301
Издательство: Springer
Рейтинг:
Цена: 4670 р.
Наличие на складе: Поставка под заказ.

Описание: This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications

Автор: Sheth
Название: CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications
ISBN: 0070435049 ISBN-13(EAN): 9780070435049
Издательство: McGraw-Hill
Рейтинг:
Цена: 3029 р.
Наличие на складе: Поставка под заказ.

Описание: Business worldwide are enhancing shareholder value by shifting from a `share of the market` mindset to the `share of customer` paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers.

The One to One Manager: Real-World Lessons in Customer Relationship Management

Автор: Don Peppers
Название: The One to One Manager: Real-World Lessons in Customer Relationship Management
ISBN: 1841120936 ISBN-13(EAN): 9781841120935
Издательство: Wiley
Цена: 1566 р.
Наличие на складе: Поставка под заказ.

Описание: In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, oracle, First Union, Hewlett-Packard and Levi Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.

Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

Автор: Christian Grnroos
Название: Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
ISBN: 0471720348 ISBN-13(EAN): 9780471720348
Издательство: Wiley
Цена: 3447 р.
Наличие на складе: Поставка под заказ.

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Автор: Olivia Parr Rud
Название: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
Издательство: Wiley
Рейтинг:
Цена: 5748 р.
Наличие на складе: Поставка под заказ.

Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.


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