Customer Relationship Management, Michael J. Cunningham
Автор: Knox Et Al Название: Customer Relationship Management ISBN: 0750656778 ISBN-13(EAN): 9780750656771 Издательство: Elsevier Science Рейтинг: Цена: 5231 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a strategic framework for successful customer relationship management (CRM) policy. This book covers five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It is useful for those who want to know how to develop and measure CRM within an organization.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
Описание: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
Автор: Buttle, F. Название: Customer Relationship Management, 2e ISBN: 1856175227 ISBN-13(EAN): 9781856175227 Издательство: Taylor&Francis Рейтинг: Цена: 4283 р. Наличие на складе: Поставка под заказ.
Описание: Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. This book includes case examples that illustrate CRM in practice.
Описание: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and
retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to
allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global
nt concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly
develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions,
offer valuable insights on how to redesign organizations for the future.
Описание: Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
Автор: Anderson, Kristin Kerr, Carol J. Название: Customer relationship management ISBN: 0071379541 ISBN-13(EAN): 9780071379540 Издательство: McGraw-Hill Рейтинг: Цена: 1462 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
Автор: Kumar Название: Customer Relationship Management ISBN: 364220130X ISBN-13(EAN): 9783642201301 Издательство: Springer Рейтинг: Цена: 4670 р. Наличие на складе: Поставка под заказ.
Описание: This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Описание: Business worldwide are enhancing shareholder value by shifting from a `share of the market` mindset to the `share of customer` paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers.
Описание: In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, oracle, First Union, Hewlett-Packard and Levi Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.
Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
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