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Relationship Marketing: Dialogue and Networks in the E-Commerce Era, Richard J. Varey


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Цена: 2925р.
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Автор: Richard J. Varey
Название:  Relationship Marketing: Dialogue and Networks in the E-Commerce Era
Издательство: Wiley
Классификация:
Деловая стратегия
Продажи и маркетинг
Интернет

ISBN: 0470843411
ISBN-13(EAN): 9780470843413
ISBN: 0-470-84341-1
ISBN-13(EAN): 978-0-470-84341-3
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.418 кг.
Дата издания: October 4, 2002
Язык: ENG
Иллюстрации: Illustrations
Размер: 24.74 x 16.92 x 1.35 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Dialogue and networks in the e-commerce era
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
Дополнительное описание: Кол-во стр.: 240
Формат: 243 x 168
Дата издания: 2002
Илюстрации: Illustrations
Вес: 418
Круг читателей: research, professional





Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Автор: Olivia Parr Rud
Название: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
Издательство: Wiley
Рейтинг:
Цена: 5748 р.
Наличие на складе: Поставка под заказ.

Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

Автор: Christian Grnroos
Название: Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
ISBN: 0471720348 ISBN-13(EAN): 9780471720348
Издательство: Wiley
Цена: 3447 р.
Наличие на складе: Поставка под заказ.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 4697 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Автор: Smith Mari
Название: The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
ISBN: 1118063066 ISBN-13(EAN): 9781118063064
Издательство: Wiley
Рейтинг:
Цена: 1984 р.
Наличие на складе: Поставка под заказ.

Описание: People have always done business with people they know, like, and trust.  That's the essence of "Relationship Marketing."  What has changed in recent years, though, is the immense popularity of online networking.  Business people today need to hone a whole new set of skills to really master the art of relationship marketing through these social channels.   This book aims to help busy professionals, executives and business owners understand the vital importance of masterful relationship building and relationship management in the new media world.  By fostering high quality relationships with customers and their community at large, businesses can easily begin to see an increase in measurable results, including profits.  Plus, those individuals and companies with the largest "social footprint" get the biggest successes, the big bucks, the big wins. It's not what you know, it's who you know - but, more importantly, who knows you and what they know about you.  This book provides the reader with an entire game plan for how to build a sizeable, loyal network comprised of quality relationships that results in a continuous stream of leads, happy customers, publicity, deals, opportunities, sales and more.

Handbook of Relationship Marketing

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
Рейтинг:
Цена: 17477 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Total relationship marketing

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
Рейтинг:
Цена: 4388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Relationship Marketing

Автор: Godson, Mark
Название: Relationship Marketing
ISBN: 0199211566 ISBN-13(EAN): 9780199211562
Издательство: Oxford Academ
Рейтинг:
Цена: 5828 р.
Наличие на складе: Поставка под заказ.

Описание: Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

Relationship Marketing

Автор: Egan J & Harker M
Название: Relationship Marketing
ISBN: 1412908663 ISBN-13(EAN): 9781412908665
Издательство: Sage Publications
Рейтинг:
Цена: 56378 р.
Наличие на складе: Нет в наличии.

Описание: One-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. It explores the theory and practice of relationship marketing, and the papers mark out past and present research and pose exciting questions about relationship marketing`s future.

Leading through relationship marketing

Автор: Batterley
Название: Leading through relationship marketing
ISBN: 0074713744 ISBN-13(EAN): 9780074713747
Издательство: McGraw-Hill
Рейтинг:
Цена: 1357 р.
Наличие на складе: Поставка под заказ.

Relationship Marketing

Автор: Peck Et Al
Название: Relationship Marketing
ISBN: 0750636262 ISBN-13(EAN): 9780750636261
Издательство: Elsevier Science
Рейтинг:
Цена: 5979 р.
Наличие на складе: Невозможна поставка.

Описание: Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. It provides readers with insights into marketing in the 21st century.

Relationship Marketing

Автор: Christopher And Payn
Название: Relationship Marketing
ISBN: 0750640170 ISBN-13(EAN): 9780750640176
Издательство: Elsevier Science
Цена: 3268 р.
Наличие на складе: Невозможна поставка.

Total Relationship Marketing

Автор: Gummesson
Название: Total Relationship Marketing
ISBN: 0750654074 ISBN-13(EAN): 9780750654074
Издательство: Elsevier Science
Цена: 3455 р.
Наличие на складе: Невозможна поставка.

Описание: Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.


Customer Relationship Management (CRM) is a key feature throughout this newly revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples, cases, concepts and references have been added to aid the reader


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