Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.
Описание: People have always done business with people they know, like, and trust. That's the essence of "Relationship Marketing." What has changed in recent years, though, is the immense popularity of online networking. Business people today need to hone a whole new set of skills to really master the art of relationship marketing through these social channels. This book aims to help busy professionals, executives and business owners understand the vital importance of masterful relationship building and relationship management in the new media world. By fostering high quality relationships with customers and their community at large, businesses can easily begin to see an increase in measurable results, including profits. Plus, those individuals and companies with the largest "social footprint" get the biggest successes, the big bucks, the big wins. It's not what you know, it's who you know - but, more importantly, who knows you and what they know about you. This book provides the reader with an entire game plan for how to build a sizeable, loyal network comprised of quality relationships that results in a continuous stream of leads, happy customers, publicity, deals, opportunities, sales and more.
Автор: Sheth J & Parvatiyar A Название: Handbook of Relationship Marketing ISBN: 0761918108 ISBN-13(EAN): 9780761918103 Издательство: Sage Publications Рейтинг: Цена: 17477 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Автор: Gummesson, Evert Название: Total relationship marketing ISBN: 0750686332 ISBN-13(EAN): 9780750686334 Издательство: Taylor&Francis Рейтинг: Цена: 4388 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.
Автор: Godson, Mark Название: Relationship Marketing ISBN: 0199211566 ISBN-13(EAN): 9780199211562 Издательство: Oxford Academ Рейтинг: Цена: 5828 р. Наличие на складе: Поставка под заказ.
Описание: Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.
Автор: Egan J & Harker M Название: Relationship Marketing ISBN: 1412908663 ISBN-13(EAN): 9781412908665 Издательство: Sage Publications Рейтинг: Цена: 56378 р. Наличие на складе: Нет в наличии.
Описание: One-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. It explores the theory and practice of relationship marketing, and the papers mark out past and present research and pose exciting questions about relationship marketing`s future.
Автор: Batterley Название: Leading through relationship marketing ISBN: 0074713744 ISBN-13(EAN): 9780074713747 Издательство: McGraw-Hill Рейтинг: Цена: 1357 р. Наличие на складе: Поставка под заказ.
Автор: Peck Et Al Название: Relationship Marketing ISBN: 0750636262 ISBN-13(EAN): 9780750636261 Издательство: Elsevier Science Рейтинг: Цена: 5979 р. Наличие на складе: Невозможна поставка.
Описание: Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. It provides readers with insights into marketing in the 21st century.
Автор: Christopher And Payn Название: Relationship Marketing ISBN: 0750640170 ISBN-13(EAN): 9780750640176 Издательство: Elsevier Science Цена: 3268 р. Наличие на складе: Невозможна поставка.
Автор: Gummesson Название: Total Relationship Marketing ISBN: 0750654074 ISBN-13(EAN): 9780750654074 Издательство: Elsevier Science Цена: 3455 р. Наличие на складе: Невозможна поставка.
Описание: Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader
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