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Event Sponsorship, Bruce E. Skinner



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Цена: 33031р.
Кол-во:
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Автор: Bruce E. Skinner
Название:  Event Sponsorship
ISBN: 9780471126010
Издательство: Wiley
Классификация:
ISBN-10: 0471126012
Обложка/Формат: Hardback
Страницы: 320
Вес: 0.736 кг.
Дата издания: 29.10.2002
Серия: The wiley event management series
Язык: English
Иллюстрации: Illustrations
Размер: 24.38 x 18.90 x 2.29 cm
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Дополнительное описание: Кол-во стр.: 320
Формат: 248 x 184 x 25
Дата издания: 2002
Илюстрации: Illustrations
Вес: 774
Круг читателей: undergraduate; postgraduate; research, professional





Sponsorship in Marketing: Effective Communication Through Sports, Arts and Events

Автор: Cornwell T. Bettina
Название: Sponsorship in Marketing: Effective Communication Through Sports, Arts and Events
ISBN: 0415739799 ISBN-13(EAN): 9780415739795
Издательство: Taylor&Francis
Рейтинг:
Цена: 19965 р.
Наличие на складе: Невозможна поставка.

Описание:

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the "sponsor "can implement successful sponsorship campaigns and achieve their communication objectives.

The book covers every important conceptual and functional area of sponsorship in marketing communications, including:

  • audiences, strategies and objectives
  • leveraging and activation
  • building sponsorship portfolios
  • measurement and evaluation
  • ambush marketing
  • managing relationships
  • internal audiences
  • public policy and legal issues

Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect "brands to real life." This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Made Possible By: Succeeding with Sponsorship

Автор: Patricia Martin
Название: Made Possible By: Succeeding with Sponsorship
ISBN: 0787965022 ISBN-13(EAN): 9780787965020
Издательство: Wiley
Рейтинг:
Цена: 5988 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to Get organizational buy-in Approach potential partners Prepare a winning proposal Negotiate contracts Report results Build long-term equity Evaluate the success of the relationship

Improving the Performance of Sponsorship

Автор: Kolah Ardi
Название: Improving the Performance of Sponsorship
ISBN: 0415637899 ISBN-13(EAN): 9780415637893
Издательство: Taylor&Francis
Рейтинг:
Цена: 9799 р.
Наличие на складе: Поставка под заказ.

Описание: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.

Sponsorship in Marketing

Автор: Cornwell T Bettina
Название: Sponsorship in Marketing
ISBN: 0415739802 ISBN-13(EAN): 9780415739801
Издательство: Taylor&Francis
Рейтинг:
Цена: 5988 р.
Наличие на складе: Поставка под заказ.

Описание:

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the "sponsor "can implement successful sponsorship campaigns and achieve their communication objectives.

The book covers every important conceptual and functional area of sponsorship in marketing communications, including:

  • audiences, strategies and objectives
  • leveraging and activation
  • building sponsorship portfolios
  • measurement and evaluation
  • ambush marketing
  • managing relationships
  • internal audiences
  • public policy and legal issues

Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect "brands to real life." This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.


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