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Customer Relationship Management: Integrating Marketing Strategy and Information Technology, William G. Zikmund



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Цена: 5192р.
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Автор: William G. Zikmund
Название:  Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 9780471271376
Издательство: Wiley
Классификация:
ISBN-10: 0471271373
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.318 кг.
Дата издания: December 2002
Язык: English
Иллюстрации: Illustrations
Размер: 23.32 x 18.95 x 0.76 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Integrating marketing strategy and information technology
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Дополнительное описание: Кол-во стр.: 208
Формат: 238 x 190
Дата издания: 2003
Илюстрации: Illustrations
Вес: 312
Круг читателей: undergraduate





Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 5752 р.
Наличие на складе: Невозможна поставка.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Customer Relationship Management

Автор: Knox Et Al
Название: Customer Relationship Management
ISBN: 0750656778 ISBN-13(EAN): 9780750656771
Издательство: Elsevier Science
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Цена: 5847 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents a strategic framework for successful customer relationship management (CRM) policy. This book covers five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It is useful for those who want to know how to develop and measure CRM within an organization.

Collaborative Customer Relationship Management

Автор: Kracklauer
Название: Collaborative Customer Relationship Management
ISBN: 3540002278 ISBN-13(EAN): 9783540002277
Издательство: Springer
Рейтинг:
Цена: 10971 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies.

New managem nt concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Customer relationship management

Автор: Anderson, Kristin Kerr, Carol J.
Название: Customer relationship management
ISBN: 0071379541 ISBN-13(EAN): 9780071379540
Издательство: McGraw-Hill
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Цена: 1616 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

Total relationship marketing

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
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Цена: 5081 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Creating Customer Value Through Strategic Marketing Planning / A Management Approach

Автор: Nijssen Edwin J., Frambach Ruud T.
Название: Creating Customer Value Through Strategic Marketing Planning / A Management Approach
ISBN: 0792372727 ISBN-13(EAN): 9780792372721
Издательство: Springer
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Цена: 13584 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Marketing Strategy and Management

Автор: Michael J. Baker
Название: Marketing Strategy and Management
ISBN: 1403986274 ISBN-13(EAN): 9781403986276
Издательство: Palgrave
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Цена: 3850 р.
Наличие на складе: Нет в наличии.

Описание: Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Автор: Olivia Parr Rud
Название: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
Издательство: Wiley
Рейтинг:
Цена: 6353 р.
Наличие на складе: Поставка под заказ.

Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Marketing Technology as a Service: Proven Techniques that Create Value

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
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Цена: 4272 р.
Наличие на складе: Поставка под заказ.

Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

The One to One Manager: Real-World Lessons in Customer Relationship Management

Автор: Don Peppers
Название: The One to One Manager: Real-World Lessons in Customer Relationship Management
ISBN: 1841120936 ISBN-13(EAN): 9781841120935
Издательство: Wiley
Цена: 1731 р.
Наличие на складе: Поставка под заказ.

Описание: In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, oracle, First Union, Hewlett-Packard and Levi Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.

WIE Customer Relationship Management

Автор: William G. Zikmund
Название: WIE Customer Relationship Management
ISBN: 0471429384 ISBN-13(EAN): 9780471429388
Издательство: Wiley
Цена: 2424 р.
Наличие на складе: Поставка под заказ.

Описание: Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction a retention by alignment of customer business processes with technology integration.
As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

Customer Relationship Management / Organizational and Technological Perspectives

Автор: Rajola Federico
Название: Customer Relationship Management / Organizational and Technological Perspectives
ISBN: 3540440011 ISBN-13(EAN): 9783540440017
Издательство: Springer
Рейтинг:
Цена: 9926 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.


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