Fred E. Hahn Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition 9780471273509

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Автор: Fred E. Hahn
Название: Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition (Самореклама: как сделать хорошее рекламное объявление, брошюру, каталог, прямую рассылку и т.д.)
Издательство: Wiley
Классификация:
Продажи и маркетинг
ISBN: 0471273503
ISBN-13(EAN): 9780471273509
ISBN: 0-471-27350-3
ISBN-13(EAN): 978-0-471-27350-9
Обложка/Формат: Paperback
Страницы: 360
Вес: 0.654 кг.
Дата издания: April 25, 2003
Язык: ENG
Издание: 3 rev ed
Иллюстрации: Illustrations
Размер: 25.60 x 17.32 x 2.26 cm
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: How to produce great ads, brochures, catalogs, direct mail, web sites and more!
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: How to create Madison Avenue advertising on a Main Street budget? This third edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogues, and publicity. This new edition has also been revised and expanded to include advertising over the internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and wt internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues. Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.
Дополнительное описание: Кол-во стр.: 360
Формат: 257 x 177
Дата издания: 2003
Илюстрации: Illustrations
Вес: 624
Круг читателей: general; undergraduate; postgraduate; research, professional

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition, Fred E. Hahn