Lateral Marketing: New Techniques for Finding Breakthrough Ideas, Philip Kotler
Автор: Bradley, Nigel Название: Marketing Research: tools and techniques ISBN: 0199281963 ISBN-13(EAN): 9780199281961 Издательство: Oxford Academ Рейтинг: Цена: 3970 р. Наличие на складе: Поставка под заказ.
Описание: Balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. This book covers topics that address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Автор: Young Laurie Название: Handbook of Marketing Techniques ISBN: 0470746874 ISBN-13(EAN): 9780470746875 Издательство: Wiley Рейтинг: Цена: 5636 р. Наличие на складе: Поставка под заказ.
Описание: This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketers desk or shelf. The main content of the book will be an analysis of the techniques of marketing in common usage, as well as other less well-known techniques. Each concept and tool will be listed in alphabetical order. The author will examine them under the following standard headings to maintain a consistent and coherent approach: Description of the concept. The story of its development: history and critical appraisal of the concept. Worked examples or case studies. Quotations from leading thinkers on it. Professional perspectives you might take into account. Rating: These will range from Useful, Mainly conceptual, to Toxic. Useful further reading. The writing of each will be bright and informative, rather than dry academic and dusty. Having said this, leading academics and practitioners will be consulted both in finalising the list of concepts and in commenting on the analysis of each one to ensure the book is technically correct. The net result will be dictionary like format. The techniques to be included in the book range from Ansofs Matrix to Word of Mouth (including well-known techniques such as the Boston Matrix, Customer Relationship Management, Gap Analysis, Porters 5 Forces, SWOT analysis, as well as a host of others).
Автор: Calkins, Tim Название: Breakthrough marketing plans ISBN: 0230607578 ISBN-13(EAN): 9780230607576 Издательство: Palgrave Рейтинг: Цена: 1664 р. Наличие на складе: Нет в наличии.
Описание: Shows how to create simpler marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. This book is suitable for those writing a marketing plan, senior executives and marketers at organizations of various sizes and also for marketing students.
Автор: Calkins Tim Название: Breakthrough Marketing Plans ISBN: 0230340334 ISBN-13(EAN): 9780230340336 Издательство: Springer Рейтинг: Цена: 3464 р. Наличие на складе: Поставка под заказ.
Описание: Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure.
Social media has opened the door to "anyone" who wants to promote him or herself--or their small business. Designed specifically for small business owners on the go, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote ot it.
"Social Media Marketing in 30 Minutes a Day" provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screenshots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and Microblogging Social Networking and Bookmarking Audio and Video eBooks and Seminars Direct and Indirect Marketing Brand Building Word-of-Mouth Marketing Expanding Your Reach Integrating with Traditional Marketing
By the end of the book, you will have completed a social media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.
Автор: Bradley Название: Marketing Research: Tools & Techniques ISBN: 019965509X ISBN-13(EAN): 9780199655090 Издательство: Oxford Academ Рейтинг: Цена: 7942 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
Описание: The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar. The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning New info on landing pages, e-mail success factors Behavioral economics to psychology of money and budgeting
Описание: In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. This do-it-yourself book provides the know-how that`s needed to win business in cyberspace while eliminating the need for a large marketing budget.
Описание: Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing upop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
Описание: How to turn online visitors into enthusiastic purchasers
Автор: Bradley Название: Marketing Research: Tools and Techniques ISBN: 0199564345 ISBN-13(EAN): 9780199564347 Издательство: Oxford Academ Рейтинг: Цена: 4655 р. Наличие на складе: Поставка под заказ.
Описание: This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
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