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Made Possible By: Succeeding with Sponsorship, Patricia Martin


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Цена: 3447р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 225 шт.  Склад Америка: 62 шт.  
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Автор: Patricia Martin
Название:  Made Possible By: Succeeding with Sponsorship   (Сделать возможным)
Издательство: Wiley
Классификация:
Владение предприятиями и их организация
Продажи и маркетинг

ISBN: 0787965022
ISBN-13(EAN): 9780787965020
ISBN: 0-7879-6502-2
ISBN-13(EAN): 978-0-7879-6502-0
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.382 кг.
Дата издания: 25.11.2003
Язык: ENG
Иллюстрации: Illustrations
Размер: 27.48 x 20.68 x 1.04 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Succeeding with sponsorship
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to Get organizational buy-in Approach potential partners Prepare a winning proposal Negotiate contracts Report results Build long-term equity Evaluate the success of the relationship
Дополнительное описание: Кол-во стр.: 192
Формат: 280 x 216 x 13
Дата издания: 2003
Илюстрации: Illustrations
Вес: 508
Круг читателей: undergraduate; postgraduate; research, professional





Sponsorship in Marketing: Effective Communication Through Sports, Arts and Events

Автор: Cornwell T. Bettina
Название: Sponsorship in Marketing: Effective Communication Through Sports, Arts and Events
ISBN: 0415739799 ISBN-13(EAN): 9780415739795
Издательство: Taylor&Francis
Рейтинг:
Цена: 11495 р.
Наличие на складе: Невозможна поставка.

Описание:

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the "sponsor "can implement successful sponsorship campaigns and achieve their communication objectives.

The book covers every important conceptual and functional area of sponsorship in marketing communications, including:

  • audiences, strategies and objectives
  • leveraging and activation
  • building sponsorship portfolios
  • measurement and evaluation
  • ambush marketing
  • managing relationships
  • internal audiences
  • public policy and legal issues

Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect "brands to real life." This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Event Sponsorship

Автор: Bruce E. Skinner
Название: Event Sponsorship
ISBN: 0471126012 ISBN-13(EAN): 9780471126010
Издательство: Wiley
Рейтинг:
Цена: 19018 р.
Наличие на складе: Нет в наличии.

Описание: Features methods for finding, securing, and retaining the best corporate sponsors. This guide to creating and closing deals with irresistible ROIs provides step by step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, arts and entertainment, and charity benefits.

Sponsorship: For a Return on Investment

Автор: Guy Masterman
Название: Sponsorship: For a Return on Investment
ISBN: 0750686405 ISBN-13(EAN): 9780750686402
Издательство: Elsevier Science
Рейтинг:
Цена: 3735 р.
Наличие на складе: Невозможна поставка.

Описание: Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too.

Now sponsors seek measurable return on their investment."Sponsorship: For a Return on Investment" provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: for rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes; and, for sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications.A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This is the first text to cover in-depth, sponsorship in the sports and leisure industries.

It builds a conceptual framework for the development, planning, implementation and evaluation of sponsorship strategies for both sponsors and rights owners in the sports and leisure industries. It is essential reading for both students and practitioners across the sports and leisure sectors, who need to realise the potential of sponsorship as a critical marketing communications tool.

Going Global for the Greater Good: Succeeding as a Nonprofit in the International Community

Автор: Bonnie Koenig
Название: Going Global for the Greater Good: Succeeding as a Nonprofit in the International Community
ISBN: 0787966762 ISBN-13(EAN): 9780787966768
Издательство: Wiley
Рейтинг:
Цена: 3238 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Going Global helps locally based organizations find connections in the ever expanding global arena of ideas. This book shows readers how to connect to the global community and benefit from this network while remaining true to the mission of their organizations and without dramatically altering existing programs or operations.

The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online  from Start-up to Exit

Автор: Rickman
Название: The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit
ISBN: 085708285X ISBN-13(EAN): 9780857082855
Издательство: Wiley
Рейтинг:
Цена: 1357 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How do I know if my idea will work?How do I decide on the business model?How do I find my audience? Your digital business start–up journey begins here. From the bestselling author of The Small Business Start–Up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy–to–implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: Assess whether your business idea will work online/digitally Choose the right business model for your proposition and avoid wasting time Assess demand, viability and uncover untapped needs and gaps in the market Build a usable, engaging website and mobile app Create a buzz using social networking Drive high quality traffic to your site and convert visitors into paying customers Use search engine optimization (SEO) and marketing (SEM) tools effectively Raise finance and protect your business Build and maintain a strong brand Recruit and retain a strong team Sell the business of find a suitable successor "This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." Scott Weavers–Wright, CEO of Kiddicare.com, and MD of Morrison.com (non–food) "If you read just one book on digital business, make it this one It is inspirational, informative and interactive in equal measure. Highly recommended!" Rowan Gormley, Founder and CEO of NakedWines.com "Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step–by–step process of refining their start–up ideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub

Succeeding in China

Автор: Fifty Lessons
Название: Succeeding in China
ISBN: 1422139875 ISBN-13(EAN): 9781422139875
Издательство: McGraw-Hill
Рейтинг:
Цена: 626 р.
Наличие на складе: Поставка под заказ.

Описание: Featuring interviews with top business leaders, this title shows how the most accomplished leaders from around the globe have tackled their toughest challenges.

Succeeding at Social Enterprise

Название: Succeeding at Social Enterprise
ISBN: 0470405325 ISBN-13(EAN): 9780470405321
Издательство: Wiley
Рейтинг:
Цена: 3238 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A guide to best practices in social enterprise (organizations that earn income while delivering a social benefit). It offers practical tools, guidance, models, and cases for implementing an effective program. It contains examples of success from the field, across the sectors including health, education and social services.

Sponsorship in Marketing

Автор: Cornwell T Bettina
Название: Sponsorship in Marketing
ISBN: 0415739802 ISBN-13(EAN): 9780415739801
Издательство: Taylor&Francis
Рейтинг:
Цена: 3447 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the "sponsor "can implement successful sponsorship campaigns and achieve their communication objectives.

The book covers every important conceptual and functional area of sponsorship in marketing communications, including:

  • audiences, strategies and objectives
  • leveraging and activation
  • building sponsorship portfolios
  • measurement and evaluation
  • ambush marketing
  • managing relationships
  • internal audiences
  • public policy and legal issues

Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect "brands to real life." This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Improving the Performance of Sponsorship

Автор: Kolah Ardi
Название: Improving the Performance of Sponsorship
ISBN: 0415637899 ISBN-13(EAN): 9780415637893
Издательство: Taylor&Francis
Рейтинг:
Цена: 5328 р.
Наличие на складе: Поставка под заказ.

Описание: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.

The Peebles Principles - Tales and Tactics from an Entrepreneur`s Life of Winning Deals, Succeeding in Business and Creating a Fortune from

Автор: Peebles
Название: The Peebles Principles - Tales and Tactics from an Entrepreneur`s Life of Winning Deals, Succeeding in Business and Creating a Fortune from
ISBN: 0470099305 ISBN-13(EAN): 9780470099308
Издательство: Wiley
Рейтинг:
Цена: 1671 р.
Наличие на складе: Нет в наличии.

Описание: Intends to share insights from the author`s own success in the real estate. This book focuses on the positive as well as discusses the failures too - something various entrepreneurs can expect in their journey to success. It takes you through many of the author`s successful deals, from their inception to their completion.


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