The End of Advertising as We Know It, Sergio Zyman

Автор: Pardun Carol J
Название: Advertising and Society
ISBN: 0470673095 ISBN-13(EAN): 9780470673096
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

Автор: Neuhaus Jessamyn
Название: Housework and Housewives in American Advertising
ISBN: 1137347236 ISBN-13(EAN): 9781137347237
Издательство: Springer
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Цена: 4191.00 р.
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Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Автор: Morales
Название: Marketing without Advertising
ISBN: 0415896983 ISBN-13(EAN): 9780415896986
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.